Boosting Machida with V Points! V Point Marketing and FC Machida Zelvia Launch Fan Initiatives for June 6th Home Game

Zelvia Co., Ltd., operator of the J1 League professional soccer club FC Machida Zelvia, and V Point Marketing Co., Ltd., provider of the 'V Point' service, have announced a partnership to revitalize the community through sports, launching fan initiatives for the home game on June 6th. This partnership combines V Point Marketing's lifestyle data from approximately 130 million IDs with FC Machida Zelvia's local influence to create new value and excitement in Machida City. As part of this effort, a fan-participation event using V Points will be held at the home game. A special booth will be set up at the Machida GION Stadium from 11:30 AM until one hour after the match, where fans can exchange accumulated V Points for exclusive items such as 'Big Player Acrylic Keychains,' 'Original Can Mirrors,' and 'Original Phone Tabs.' Furthermore, the 'V Kisekae' feature in the V Point app is offering free, limited-time designs featuring the FC Machida Zelvia emblem and mascot, 'Zelvy.' Moving forward, the companies plan to continue utilizing lifestyle data to provide information and promotions tailored to the lifestyles of Machida residents and supporters, while collaborating with local businesses to build a system where the entire city supports the team.