Regarding Sumitomo Mitsui Card's Acquisition of V Point Marketing as a Subsidiary
Sumitomo Mitsui Card announced that it has made V Point Marketing (formerly CCCMK Holdings) a subsidiary as of March 31, 2026. This move aims to strengthen V Point as the 'No.1 point' and 'No.1 database marketing' by leveraging the comprehensive capabilities of the SMBC Group, striving to make it the most preferred common loyalty point for both consumers and businesses.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:01
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 03:39 (497h 23m after Collected)
Sumitomo Mitsui Financial Group (President and Group CEO: Tatsu Nakajima, hereinafter "Sumitomo Mitsui Financial Group," and its group collectively "SMBC Group"), Sumitomo Mitsui Card Company, Limited (Representative Director, President and CEO: Yukihiko Onishi, hereinafter "Sumitomo Mitsui Card"), Culture Convenience Club Co., Ltd. (Representative Director, President and CEO: Takanori Takahashi, hereinafter "CCC"), and V Point Marketing Co., Ltd. (Representative Director, President and Executive Officer: Seigo Hirota, hereinafter "V Point Marketing") announced that, based on the announcement dated October 3, 2025, V Point Marketing (then known as CCCMK Holdings Co., Ltd.) became a subsidiary of Sumitomo Mitsui Card as of March 31, 2026. CCCMK Holdings changed its company name to V Point Marketing on April 1, 2026.
[Reference] News Release dated October 3, 2025: Regarding Sumitomo Mitsui Card's Additional Acquisition of CCCMKHD Shares and its Subsidiary Acquisition
https://www.vpoint.co.jp/wp-content/uploads/2026/03/20251003_ccc_cccmk.pdf
Leveraging the comprehensive strength of the SMBC Group, we aim to make V Point the "No.1 point" and "No.1 database marketing" while executing strategies and market development to provide new value, evolving V Point into the most preferred common loyalty point for both consumers and businesses.
■ Overview of Each Company
Name
V Point Marketing Co., Ltd.
Representative's Title and Name
Representative Director, President and Executive Officer Seigo Hirota
Business Activities
Marketing Solutions
[Reference] News Release dated October 3, 2025: Regarding Sumitomo Mitsui Card's Additional Acquisition of CCCMKHD Shares and its Subsidiary Acquisition
https://www.vpoint.co.jp/wp-content/uploads/2026/03/20251003_ccc_cccmk.pdf
Leveraging the comprehensive strength of the SMBC Group, we aim to make V Point the "No.1 point" and "No.1 database marketing" while executing strategies and market development to provide new value, evolving V Point into the most preferred common loyalty point for both consumers and businesses.
■ Overview of Each Company
Name
V Point Marketing Co., Ltd.
Representative's Title and Name
Representative Director, President and Executive Officer Seigo Hirota
Business Activities
Marketing Solutions