JFR MIRAI CREATORS Fund Invests in Sally, Provider of Murder Mystery Experience Games
JFR MIRAI CREATORS Fund, jointly managed by Ignition Point Venture Partners and J. Front Retailing, has invested in Sally, the developer of the Murder Mystery platform 'UZU.' The move aims to strengthen customer touchpoints with Gen Z and MZ generations and promote IP development. The parties plan to deepen their collaboration to create new experiential entertainment.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 19:00
- 🔍 Collected: May 22, 2026 at 10:31
- 🤖 AI Analyzed: May 22, 2026 at 13:17 (2h 45m after Collected)
Ignition Point Venture Partners (Headquarters: Shibuya-ku, Tokyo; President: Yuki Tashiro; hereinafter 'IGP-VP') has invested in Sally (Headquarters: Shibuya-ku, Tokyo; President & CEO: Eitaro Hiraishi; hereinafter 'Sally') through the JFR MIRAI CREATORS Fund, co-managed with J. Front Retailing (Headquarters: Chuo-ku, Tokyo; President: Keiichi Ono).
The 'Murder Mystery' (or 'Mada-misu') experience game provided by Sally has seen enduring popularity in China, particularly among Gen Z, and is expanding in Japan as a new form of experiential entertainment among Gen Z and MZ generations. Sally develops and operates the 'UZU' platform, which connects players and creators, offering a comprehensive portal, voice-call apps, and scenario creation tools for writers.
Guided by the JFR Group vision of 'Inventing new happiness for life,' the fund seeks to enhance customer engagement with next-generation audiences and develop IP content. They decided to invest based on the innovation of Sally's platform and its strong appeal to Gen Z and MZ generations.
Comment from Eitaro Hiraishi, President & CEO of Sally:
'Thank you for the investment from JFR MIRAI CREATORS Fund. Sally's commitment to real-world experience entertainment was sparked by the success of our event 'Toyakujiraku' at Ikebukuro PARCO in April-May 2025, which sold out and received high acclaim. I am deeply grateful to the PARCO GAMES team for helping bring this project to life. Continuing our collaboration with 'Mikkyouyusou' at Ikebukuro PARCO in November-December 2025, I am convinced of the significant potential in implementing narratives within city environments. We are currently working on several projects with unique approaches. With this investment, I look forward to deeper collaboration with the J. Front Retailing Group and PARCO GAMES. Together, we will create new experiential entertainment centered on Murder Mystery.'
About Sally
Sally is a startup specializing in Murder Mystery (Mada-misu) experience games. With the mission of 'building a powerful central platform for Murder Mystery,' the company focuses on developing 'UZU.' The platform is highly regarded by players, hosting over 1,900 titles, including original content and free-to-play masterpieces.
The 'Murder Mystery' (or 'Mada-misu') experience game provided by Sally has seen enduring popularity in China, particularly among Gen Z, and is expanding in Japan as a new form of experiential entertainment among Gen Z and MZ generations. Sally develops and operates the 'UZU' platform, which connects players and creators, offering a comprehensive portal, voice-call apps, and scenario creation tools for writers.
Guided by the JFR Group vision of 'Inventing new happiness for life,' the fund seeks to enhance customer engagement with next-generation audiences and develop IP content. They decided to invest based on the innovation of Sally's platform and its strong appeal to Gen Z and MZ generations.
Comment from Eitaro Hiraishi, President & CEO of Sally:
'Thank you for the investment from JFR MIRAI CREATORS Fund. Sally's commitment to real-world experience entertainment was sparked by the success of our event 'Toyakujiraku' at Ikebukuro PARCO in April-May 2025, which sold out and received high acclaim. I am deeply grateful to the PARCO GAMES team for helping bring this project to life. Continuing our collaboration with 'Mikkyouyusou' at Ikebukuro PARCO in November-December 2025, I am convinced of the significant potential in implementing narratives within city environments. We are currently working on several projects with unique approaches. With this investment, I look forward to deeper collaboration with the J. Front Retailing Group and PARCO GAMES. Together, we will create new experiential entertainment centered on Murder Mystery.'
About Sally
Sally is a startup specializing in Murder Mystery (Mada-misu) experience games. With the mission of 'building a powerful central platform for Murder Mystery,' the company focuses on developing 'UZU.' The platform is highly regarded by players, hosting over 1,900 titles, including original content and free-to-play masterpieces.
FAQ
JFR MIRAI CREATORS FundがSallyへ出資した理由は？
Sallyが展開するマーダーミステリープラットフォーム「UZU/ウズ」の先進性と、Z世代・MZ世代に対する高い訴求力を評価したためです。JFRグループの「くらしの『あたらしい幸せ』を発明する」というビジョンのもと、次世代顧客接点の魅力向上とIPコンテンツ開発を推進する狙いがあります。
株式会社Sallyが提供する「UZU/ウズ」とはどのようなサービスですか？
「UZU/ウズ」は遊び手と創り手をつなぐ体験型推理ゲーム（マーダーミステリー）プラットフォームです。総合ポータルサイトの運営をはじめ、通話アプリ、作家専用シナリオ制作ツールを提供しており、アプリ内には1900以上の作品を取り揃えています。
今回の出資による今後の展開は？
J.フロント リテイリンググループやPARCO GAMESとのさらなる協業が予定されています。街を舞台にした物語実装など、マーダーミステリーを起点とした新しい体験型エンターテインメントの共創を進めていく方針です。
過去にどのような協業が行われましたか？
2025年4-5月および同年11-12月に池袋パルコにおいて、SallyとPARCO GAMESが共創するイベント（『盗薬次楽』『密行喩送』）が開催され、高い評価を得ました。
株式会社Sallyの企業概要を教えてください。
2018年8月27日設立のスタートアップ企業で、東京都渋谷区に本社を置きます。体験型推理ゲーム「マーダーミステリー」に特化した事業を展開し、「求心力ある一大マダミスプラットフォームを築く」ことをミッションとしています。