Voltage Launches First BL Comic Label 'BluMellow'; First Title 'Etude in the Room' Begins Exclusive Early Release on Comic Cmoa

Voltage Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuji Tsutani) announces the launch of a new BL (Boys' Love) comic label, 'BluMellow', as part of its entertainment market strategy to meet diversifying customer needs. The company also announces that the label's first title, 'Etude in the Room', has begun exclusive early distribution on 'Comic Cmoa', one of Japan's largest comprehensive e-book stores operated by NTT Solmare Corporation (Headquarters: Chuo-ku, Osaka; Representative Director and President: Toshiaki Asahi).

To date, the company has provided story entertainment to many customers through series such as the women's romance drama series 'Boru-Koi'. In response to the recent expansion of subculture both domestically and internationally, the company established the new label 'BluMellow' to deploy its long-cultivated 'original IP creation capabilities' and 'story production know-how' into new market areas.

The first title, 'Etude in the Room' (Original story: Voltage / Manga: Arata Katagiri), will be exclusively pre-released on Comic Cmoa. Enjoy the dramatic story of a genius actor who loses his memory in an accident and a fellow actor from the same troupe who, out of jealousy, lies to him saying they were lovers. It's a story of lies and obsession beginning with their precarious cohabitation.

Through this label, the company aims to expand its genres and cultivate new customer segments.

BL Comic Label 'BluMellow' Official X (@BluMellow_comic): https://x.com/BluMellow_comic

Voltage Product Information Site Comics/Books Page: https://products.voltage.co.jp/books/

First Title 'Etude in the Room'

Title: 'Etude in the Room'

Original Story: Voltage / Manga: Arata Katagiri

Exclusive Early Release on Comic Cmoa

https://www.cmoa.jp/title/360545/

▼Synopsis

Kanonose, a genius actor belonging to a popular theater troupe, loses his memory in an accident one day. Appearing before him is Kuroo, a fellow actor from the same troupe. 'We were lovers' – it was a 'lie' blurted out from years of jealousy. To regain his memory, and to ensure it isn't regained, the two start living together as lovers...

Coinciding with the exclusive early distribution period on Comic Cmoa, a campaign is being held where the first episode can be enjoyed for free!

[Campaign Period] Currently ongoing until Friday, August 21st.

BL Comic Label 'BluMellow'

Voltage's BL comic label depicting two people swayed by emotions sweeter than friendship. Leveraging its cultivated storytelling abilities, Voltage will develop comics based on its original stories.

BL Comic Label 'BluMellow' Official X (@BluMellow_comic): https://x.com/BluMellow_comic

Voltage Product Information Site Comics/Books Page: https://products.voltage.co.jp/books/

*As a company fulfilling its social responsibilities, Voltage positions compliance and governance as key issues. It has established a sound operational system that complies with the rating standards, laws, and social norms set by various distribution platforms as appropriate. Furthermore, when necessary, it will clearly separate (zone) this brand from general-audience content such as 'Boru-Koi'. This ensures an environment where customers can appropriately and safely choose works that match their needs.

* All company names, product names, and service names mentioned are trademarks or registered trademarks of their respective owners.

Voltage Company Profile

Company Name: Voltage Inc.

Location: Ebisu Garden Place Tower 28F, 4-20-3 Ebisu, Shibuya-ku, Tokyo

Representative Director and President: Yuji Tsutani