In 2026, viviON to Strengthen its 'Game' Business! First Step: Entry into Indie Game Publishing with the Launch of Game Label 'viviON Lab'
viviON is strengthening its game business in 2026, entering the indie game publishing sector and launching a new game label, 'viviON Lab.' This marks a new challenge to connect creators and users in the expanding game market.
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- 📰 Published: May 8, 2026 at 21:55
- 🔍 Collected: May 8, 2026 at 13:01
- 🤖 AI Analyzed: May 8, 2026 at 13:34 (32 min after Collected)
viviON Co., Ltd. (Location: Chiyoda-ku, Tokyo; Representative Director: Kosaku Akashi) has positioned fiscal year 2026 as a year to focus on game-related businesses and will commence multiple initiatives in the game domain.
As the first step, we hereby announce our entry into the indie game publishing business and the launch of the indie game label "viviON Lab."
〈viviON Lab〉
Steam Page: https://store.steampowered.com/publisher/vivionlab
Official X: https://x.com/vivion_lab
■ Why viviON is Focusing on "Games" Now
The game market continues to expand both domestically and internationally, and the era has arrived where indie games by individuals and small teams have the potential to reach users worldwide.
On the other hand, amidst the daily birth of numerous new titles, even attractive works often struggle to be discovered by users, and the challenge of works being buried without their background or creators' dedication being fully conveyed has become significant.
The elements required to deliver games are also becoming increasingly complex year by year. Creators must simultaneously address a wide range of areas alongside game development, including marketing and public relations activities, multilingual translation, overseas sales, multi-platform support, porting, customer support, and community management.
With the market growing, it is now more important than ever, in addition to being an excellent game, to design it so that its appeal is "discovered," "correctly understood," and "chosen."
The viviON Group, with its purpose of realizing a society where users and creators can live happily while enjoying themselves, has been involved in content distribution platform services for approximately 30 years.
On the download distribution service 'DLsite,' game-format works alone have achieved over 53,000 titles distributed to date. (As of April 2026, number of "game" format works on the content download distribution service 'DLsite')
Furthermore, we have continuously worked on building and improving mechanisms for delivering works, including content sales for domestic and international users, multilingual support, overseas expansion, and user support.
viviON's strength is not merely having a place to sell works.
It lies in its ability to consistently design the entire flow, from a work being discovered by users, its appeal being understood, to leading to purchase and play, by combining distribution実績 (track record), multilingual and overseas sales know-how, domestic and international user base, and marketing and support systems.
To more reliably deliver games filled with creators' dedication and passion to the users who need them.
This is a challenge that extends viviON's long-standing business of "connecting users and creators."
As the first step, viviON will enter the indie game publishing business and launch the game label "viviON Lab."
■ Indie Game Label "viviON Lab"
Positioning fiscal year 2026 as a year to multi-dimensionally expand new initiatives related to games, we first announce our entry into the indie game publishing business and the launch of the indie game label "viviON Lab."
Coinciding with the label's launch, two titles, 'Daughter of the Bright Moon' by Egg Hatcher and '7 Days To Think About It' by silver978, will be released on Steam and other game distribution services.
Negotiations and preparations are already underway for future release titles, and active consideration is being given to participating in events and unique projects aimed at promoting each title.
Please add each game to your Steam wishlist and follow the viviON Lab account to keep an eye on the future activities of "viviON Lab"!
〈viviON Lab Publishing Titles〉
・『Daughter of the Bright Moon』
The latest work by Egg Hatcher, who created the multi-ending育成シミュレーション (nurturing simulation) 'Volcano Princess.'
Set in the "Mingyue Kingdom" where the spirit of "Xia" (chivalry) breathes, players, as a renowned hero "Daxia" in this world, will live with their only daughter in the Jianghu, a world where martial artists gather.
Various elements such as daughter nurturing, combat, and management are combined, and various endings await depending on the player's choices.
Developer: Egg Hatcher
Scheduled for release in 2026
Game Genre: Nurturing Game
https://store.steampow
As the first step, we hereby announce our entry into the indie game publishing business and the launch of the indie game label "viviON Lab."
〈viviON Lab〉
Steam Page: https://store.steampowered.com/publisher/vivionlab
Official X: https://x.com/vivion_lab
■ Why viviON is Focusing on "Games" Now
The game market continues to expand both domestically and internationally, and the era has arrived where indie games by individuals and small teams have the potential to reach users worldwide.
On the other hand, amidst the daily birth of numerous new titles, even attractive works often struggle to be discovered by users, and the challenge of works being buried without their background or creators' dedication being fully conveyed has become significant.
The elements required to deliver games are also becoming increasingly complex year by year. Creators must simultaneously address a wide range of areas alongside game development, including marketing and public relations activities, multilingual translation, overseas sales, multi-platform support, porting, customer support, and community management.
With the market growing, it is now more important than ever, in addition to being an excellent game, to design it so that its appeal is "discovered," "correctly understood," and "chosen."
The viviON Group, with its purpose of realizing a society where users and creators can live happily while enjoying themselves, has been involved in content distribution platform services for approximately 30 years.
On the download distribution service 'DLsite,' game-format works alone have achieved over 53,000 titles distributed to date. (As of April 2026, number of "game" format works on the content download distribution service 'DLsite')
Furthermore, we have continuously worked on building and improving mechanisms for delivering works, including content sales for domestic and international users, multilingual support, overseas expansion, and user support.
viviON's strength is not merely having a place to sell works.
It lies in its ability to consistently design the entire flow, from a work being discovered by users, its appeal being understood, to leading to purchase and play, by combining distribution実績 (track record), multilingual and overseas sales know-how, domestic and international user base, and marketing and support systems.
To more reliably deliver games filled with creators' dedication and passion to the users who need them.
This is a challenge that extends viviON's long-standing business of "connecting users and creators."
As the first step, viviON will enter the indie game publishing business and launch the game label "viviON Lab."
■ Indie Game Label "viviON Lab"
Positioning fiscal year 2026 as a year to multi-dimensionally expand new initiatives related to games, we first announce our entry into the indie game publishing business and the launch of the indie game label "viviON Lab."
Coinciding with the label's launch, two titles, 'Daughter of the Bright Moon' by Egg Hatcher and '7 Days To Think About It' by silver978, will be released on Steam and other game distribution services.
Negotiations and preparations are already underway for future release titles, and active consideration is being given to participating in events and unique projects aimed at promoting each title.
Please add each game to your Steam wishlist and follow the viviON Lab account to keep an eye on the future activities of "viviON Lab"!
〈viviON Lab Publishing Titles〉
・『Daughter of the Bright Moon』
The latest work by Egg Hatcher, who created the multi-ending育成シミュレーション (nurturing simulation) 'Volcano Princess.'
Set in the "Mingyue Kingdom" where the spirit of "Xia" (chivalry) breathes, players, as a renowned hero "Daxia" in this world, will live with their only daughter in the Jianghu, a world where martial artists gather.
Various elements such as daughter nurturing, combat, and management are combined, and various endings await depending on the player's choices.
Developer: Egg Hatcher
Scheduled for release in 2026
Game Genre: Nurturing Game
https://store.steampow