Sustainable Food and Goods. 'Nanboya Home Delivery Purchasing' and 'Tabechoku' Partner Up

Vivid Garden Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Rina Akimoto), which operates 'Tabechoku,' Japan's largest direct-from-farm mail-order site (*2) with 9 No.1s including awareness and usage rate (*1), has partnered with Valuence Japan Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Mitsutoshi Tomita), which operates the brand purchasing service 'Nanboya,' to start introducing resource circulation initiatives through the reuse of unneeded items to Tabechoku users starting April 2026.

By crossing the different domains of 'food' and 'reuse,' the aim is to make it easier for consumers to adopt sustainable choices in their daily lives.

URL: https://nanboya.com/lp/tabechoku/

Overview of the Initiative

This initiative was realized by focusing on the overlap between Tabechoku users, who have 'eyes to choose good things,' and Nanboya users, who 'take good care of things,' as a demographic that shares sustainable values.

Through this collaboration connecting the different fields of 'food' and 'goods,' which is still uncommon in Japan, we aim to promote sustainable actions throughout people's entire lifestyles.

Future Development

Tabechoku will continue to actively promote partnerships with companies working toward contributing to the SDGs and realizing a sustainable society. We will expand an environment where consumers can easily incorporate sustainable purchasing behaviors into their daily lives, and work on creating mechanisms where both producers and consumers can continue to prosper together.

About Valuence Japan Inc.

With the purpose of 'Circular Design for the Earth and Us,' we develop reuse businesses centered on the brand purchasing service 'Nanboya.' Through the purchase and sale of branded goods, precious metals, jewelry, etc., we are engaging in initiatives to pass valuable items on to the next person. It is a group company of Valuence Holdings Inc. (Securities Code: 9270), listed on the TSE Growth Market.

- Established: September 10, 2019
- Representative: Representative Director Mitsutoshi Tomita
- Headquarters Location: MA5, 5-6-19 Minamiaoyama, Minato-ku, Tokyo
- Business Description: Purchase and sale of branded goods, precious metals, jewelry, etc.
- Corporate Website: https://www.valuence.inc/company/

Initiatives with Corporate Clients

Our company implements various projects with companies working on SDGs. Corporate representatives who are interested should feel free to contact us via the detailed page below.

- Dedicated site for corporate representatives: https://www.tabechoku.com/slp/for-business

Regarding Media Interviews

Interviews are possible regarding the details of this initiative. For the background and aims of this cross-industry collaboration spanning food and reuse, please apply or inquire below.

- Application form for media: https://forms.gle/VubingRb83TM7EDEA

■ About 'Tabechoku'

Tabechoku is a direct-from-farm mail-order site where you can purchase ingredients and flowers directly from dedicated producers. Among domestic direct-from-farm mail-order sites, it has acquired 9 No.1s (*1), including customer awareness and usage rate.

It handles a wide range of ingredients including vegetables, fruits, rice, meat, fish, beverages, as well as flowers. A key feature is that consumers can communicate directly with producers, such as conveying their thoughts after eating.

It also provides services such as 'Tabechoku Concierge,' a regular vegetable delivery service that selects producers matching your tastes, and 'Vivid TABLE,' a frozen food subscription service. Furthermore, it operates 'Tabechoku for Business,' a service for corporations that can be utilized for corporate welfare and promotional campaigns.

As of April 2026, the number of users has exceeded 1.3 million, registered producers have surpassed 11,500, and approximately 50,000 carefully selected special items are listed.

- URL: https://www.tabechoku.com/
- Official X (Twitter): https://twitter.com/tabechoku
- Official Instagram: https://www.instagram.com/tabechoku/

(*1) Among domestic direct-from-farm mail-order sites: 'Customer Awareness,' 'Customer Usage Rate,' 'Customer Usage Intention,' 'Web Access Volume,' 'SNS Follower Count,' 'Number of Producers,' 'Producer Awareness,' 'Producer Usage Rate,' 'Producer Usage Intention'...