10 Years After the Kumamoto Earthquake: Hosting the "Kumamoto Earthquake 10-Year Reconstruction Marche" to Deliver "Beyond Reconstruction"
Vivid Garden Inc., operator of Japan's largest direct-from-farm e-commerce site "Tabechoku", will hold the "Kumamoto Earthquake 10-Year Reconstruction Marche" in Kumamoto City from April 18-19, 2026, in collaboration with Kumamoto City.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 22:17
- 🔍 Collected: April 1, 2026 at 13:39 (15h 21m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 11:46 (478h 7m after Collected)
Vivid Garden Inc. (Headquarters: Minato-ku, Tokyo; CEO: Rina Akimoto), which operates Japan's largest direct-from-farm e-commerce site (*2) "Tabechoku" holding nine No.1 titles (*1) in awareness and usage rates, will hold the "Kumamoto Earthquake 10-Year Reconstruction Marche" in Kumamoto City on Saturday, April 18, and Sunday, April 19, 2026, in collaboration with Kumamoto City, marking the 10th anniversary of the Kumamoto Earthquake.
As Kumamoto City approaches the 10th anniversary of the Kumamoto Earthquake, it will express gratitude to everyone who supported the recovery of Kumamoto's agricultural and fishery industries, and widely broadcast the "present" of Kumamoto's agricultural and fishery industries, which have achieved recovery from the disaster.
This project will deliver the appeal of Kumamoto's agricultural and fishery products and processed goods (hereinafter referred to as "Kumamoto products") to Kumamoto citizens and consumers nationwide by linking a local physical reconstruction marche with an online marche held on the e-commerce site. Going beyond mere product sales, the event will broadcast the voices of producers and stories of recovery, creating an opportunity to experience the "current location of reconstruction" and the "future beyond."
Kumamoto Earthquake 10th Anniversary Reconstruction Marche Special Site URL: https://www.tabechoku.com/ulp/kumamoto-marche/
Background of this Initiative
The Kumamoto Earthquake that occurred in 2016 caused devastating damage to Kumamoto's agricultural and fishery industries.
10 years have passed since then.
With support from across the country and mutual support within the region, the agricultural and fishery industries have steadily advanced their recovery.
This project, under the overall concept of the 10th anniversary of the Kumamoto Earthquake, "Turning the days we were supported into the power to support each other," is an initiative to connect gratitude for past support to the future.
These words encapsulate the desire to build a society where people can support and help one another moving forward, using the connections and experiences of mutual support gained through the disaster as a driving force.
Furthermore, focusing on "community connections," which is the greatest lesson of the Kumamoto Earthquake, this project will be implemented as part of year-round initiatives based on the following perspectives:
- Mourning the victims and passing on their memories
- Reflecting on the steps of restoration and recovery
- Passing on lessons to the future
- Expressing gratitude and giving back for support
Within this framework, this marche aims to be an opportunity to take a step toward the next 10 years by broadcasting the appeal of recovered Kumamoto products and reaffirming community connections through food.
Kumamoto Earthquake 10-Year Reconstruction Marche Event Overview
This initiative is a marche linking real and online platforms, held to mark the 10th anniversary of the Kumamoto Earthquake, to convey gratitude to people nationwide who supported the recovery of Kumamoto's agricultural and fishery industries, and to broadcast the appeal of Kumamoto products that have strongly recovered.
10 years after the 2016 Kumamoto Earthquake, we will broadly broadcast the "now" of the severely damaged agricultural and fishery industries that have steadily recovered, shaping our gratitude for the support received.
In addition to preventing the memories of the disaster from fading, we will strongly appeal the present state of Kumamoto's agricultural and fishery industries and products through both real and online channels.
As Kumamoto City approaches the 10th anniversary of the Kumamoto Earthquake, it will express gratitude to everyone who supported the recovery of Kumamoto's agricultural and fishery industries, and widely broadcast the "present" of Kumamoto's agricultural and fishery industries, which have achieved recovery from the disaster.
This project will deliver the appeal of Kumamoto's agricultural and fishery products and processed goods (hereinafter referred to as "Kumamoto products") to Kumamoto citizens and consumers nationwide by linking a local physical reconstruction marche with an online marche held on the e-commerce site. Going beyond mere product sales, the event will broadcast the voices of producers and stories of recovery, creating an opportunity to experience the "current location of reconstruction" and the "future beyond."
Kumamoto Earthquake 10th Anniversary Reconstruction Marche Special Site URL: https://www.tabechoku.com/ulp/kumamoto-marche/
Background of this Initiative
The Kumamoto Earthquake that occurred in 2016 caused devastating damage to Kumamoto's agricultural and fishery industries.
10 years have passed since then.
With support from across the country and mutual support within the region, the agricultural and fishery industries have steadily advanced their recovery.
This project, under the overall concept of the 10th anniversary of the Kumamoto Earthquake, "Turning the days we were supported into the power to support each other," is an initiative to connect gratitude for past support to the future.
These words encapsulate the desire to build a society where people can support and help one another moving forward, using the connections and experiences of mutual support gained through the disaster as a driving force.
Furthermore, focusing on "community connections," which is the greatest lesson of the Kumamoto Earthquake, this project will be implemented as part of year-round initiatives based on the following perspectives:
- Mourning the victims and passing on their memories
- Reflecting on the steps of restoration and recovery
- Passing on lessons to the future
- Expressing gratitude and giving back for support
Within this framework, this marche aims to be an opportunity to take a step toward the next 10 years by broadcasting the appeal of recovered Kumamoto products and reaffirming community connections through food.
Kumamoto Earthquake 10-Year Reconstruction Marche Event Overview
This initiative is a marche linking real and online platforms, held to mark the 10th anniversary of the Kumamoto Earthquake, to convey gratitude to people nationwide who supported the recovery of Kumamoto's agricultural and fishery industries, and to broadcast the appeal of Kumamoto products that have strongly recovered.
10 years after the 2016 Kumamoto Earthquake, we will broadly broadcast the "now" of the severely damaged agricultural and fishery industries that have steadily recovered, shaping our gratitude for the support received.
In addition to preventing the memories of the disaster from fading, we will strongly appeal the present state of Kumamoto's agricultural and fishery industries and products through both real and online channels.