VIVAWAVE Co.,Ltd. (Location: Seoul, South Korea; Representative: Heo Jaeseok), a cosmetics distributor, will sequentially launch two new shades of the popular "Water Glass Tint" from "hana by hince," a FamilyMart-exclusive makeup brand jointly developed with FamilyMart, starting July 10, 2026 (Fri) at approximately 16,400 FamilyMart stores nationwide. In conjunction with the new shade launch, a campaign offering the brand's first original novelty item will also be held starting on the same day, when customers purchase any two "hana by hince" products.
"hana by hince" First Novelty Project! Original Mirror Keyring Present
"hana by hince" offers the same quality as "hince" but in convenient, easy-to-try, and portable mini sizes, making it accessible through convenience stores.
In July, to coincide with the release of two new summer-themed tint colors, the brand will implement its first-ever novelty project. Customers who purchase any two "hana by hince" products simultaneously will receive one "Original Mirror Keyring" featuring the brand logo as a flower motif.
The keyring set includes a mirror and a silicone ring that can be attached to lipsticks or tints, making it ideal for carrying around.
*This is a limited quantity offer and will end once supplies are depleted.
*The tint shown in the keyring image is not included.
Two New Summer Trend Colors Added to Popular Tint Item!
Two new shades, incorporating this summer's trends, are being added to "hana by hince's" popular "Water Glass Tint" item. New additions include "10 Pomelo," a clear coral color reminiscent of sweet, ripe pomelo flesh, recommended for those with yellow undertones, and "11 Lychee," a deep, dry lychee red with a hint of brown, recommended for those with blue undertones. These tints adhere lightly without stickiness, maintaining a fresh "water glow" sheen and clear color payoff for a long time. Formulated with skincare ingredients like hyaluronic acid, they provide a moist and comfortable feel.
[Product Name] Water Glass Tint
[Price] 900 yen (990 yen including tax)
[Release Date] Sequentially from July 10, 2026 (Fri)
[Sales Region] Nationwide
[Colors] 10 Pomelo 11 Lychee
[Description]
A water-light tint that creates a glass-like moisture film. The oil envelops the lips, creating a transparent glow. It fits lightly without stickiness, providing a transparent, glowing finish that lasts for a long time with a single application.
10 Pomelo
A clear coral color with a transparent blush, like the flesh of sweet, ripe pomelo.
11 Lychee
A deep, dry lychee red with a hint of brown.
*Image is for illustrative purposes.
*Product release dates may vary by region.
*Some products may not be available in certain regions or stores.
About "hince (ヒンス)"
"hince (ヒンス)" is a makeup brand born in South Korea in January 2019, with the concept of "Narrative Beauty," meaning to create individual unique atmospheres with dense, rich colors and express one's latent true beauty. In Japan, online sales began in 2019, followed by the opening of Japan's first directly managed stores: "hince Lumine Est Shinjuku" in November 2022, "hince Lucua 1100" in May 2023, and "hince Takashimaya Gate Tower Mall" in April 2024.
About "hana by hince (ハナ バイ ヒンス)"
"hana by hince (ハナ バイ ヒンス)" is a sister brand of "hince (ヒンス)" with the meaning "to bloom one's unique beauty like a flower." It appeared in FamilyMart stores nationwide starting March 14, 2025 (Fri).
Official Instagram: hanabyhince_official_jp
Official X (formerly Twitter): hanabyhince_jp
Company Information
Company Name: VIVAWAVE Co.,Ltd.
Representative: Heo Jaeseok
Date of Establishment: June 4, 2018
Company Name: VIVAWAVE Co.,Ltd. Representative: Heo Jaeseok Date of Establishment: June 4, 2018 Head Office Location: 10F, 78, Mapo-daero, Mapo-gu, Seoul, Republic of Korea
Inquiries Regarding This Matter
For those who require detailed materials or have inquiries regarding interviews, please contact us at the following:
Media Globe Inc. Contact Person: Hana by hince PR hince-pr@mediaglobe.co.jp
FACT BOX
- Source: PR TIMES
- Category: 新商品
- Organizations: VIVAWAVE Co.,Ltd. / hince / hana by hince