hince to Hold Limited-Time POP-UP Store at @cosme TOKYO, Offering a “Radiance Experience that Adorns the Skin with Light and Blends In”

The Narrative Beauty makeup brand "hince," planned and sold by VIVAWAVE Co.,Ltd. (Location: Seoul, South Korea; Representative: Heo Jaeseok), a cosmetics sales company, will hold a limited-time POP-UP store for seven days from Wednesday, April 15, 2026, to Tuesday, April 21, 2026,
at @cosme TOKYO in Harajuku, Tokyo.

At this POP-UP, with the theme of "a smooth, light-adorned glow,"
items centered around the brand's signature "Radiance Line" will be featured.
In addition to experiencing the texture and finish firsthand, numerous SNS-linked participatory events and special projects will also be available.

■ hince @cosme TOKYO POP-UP Event Overview

■ Visitor and Experience Benefits

We offer experiential content and special benefits for all visitors to enjoy the POP-UP even more.

• Visitor Benefit

  All visitors will receive a
  leaflet + Pore Shot Blur Primer sample.

• Experience Event

  Participation is OK by following hince's official SNS + in-store experience

  ・ Crane Game Challenge

  ・ Mini gifts will be presented depending on the results
  (Scrunchie / Hairbrush Keychain / Eye Primer / Cushion Foundation Puff, etc.)
  ▼How to participate
  ・ Follow any of hince's official Japanese SNS (Instagram / X / LINE / TikTok)
  ・ Touch up loose powder at the pop-up space
  ・ Participate in powder color voting

  
  *Consolation prizes will be given to those who didn't win (2 puffs included)

  *Once per person / Limited quantity

• SNS Campaign ①

  Share (repost) hince's officially designated post to receive an
  original hand mirror (light pink) on a first-come, first-served basis.

• SNS Campaign ②

  After the POP-UP event, 10 participants who post with a hashtag will be selected by lottery to receive hince products.

  
  *Limited to once per person.
  *All items are limited in quantity and will end once supplies run out.
  *May end without prior notice.

■ Purchase Benefits

During the POP-UP period, we offer the following benefits to customers who purchase products in-store.

• All purchasers: Shopper + Mini Heart Puff

• When purchasing Radiance UV Loose Powder: Powder puff present

• When purchasing 3,500 JPY (tax included) or more: *Additional Pore Shot Blur Primer mini and hince New Pouch present

*May end without prior notice.
*Can be used in conjunction with the loose powder purchase benefit.
*All items are limited in quantity and will end once supplies run out.

■ Featured Items (Partial List)

At the POP-UP, hince's representative base makeup and color items will be featured.

You can experience a lineup centered on "glow, adhesion, and transparency."

POINT 1. For radiant skin with a smooth, translucent finish
Diamond powder* adds luster and transparency, blurring pores for smooth, three-dimensional skin.
*Diamond powder (lustrous ingredient)

POINT 2. Strong UV cut x Light and airy finish
Firmly protects with SPF50+ PA++++, maintaining a light finish without a white cast.

POINT 3. Skincare-inspired face powder that protects moisture
Designed to protect moisture, it keeps the skin hydrated and smooth, making it less prone to dryness.

POINT 1. Firmly covers from noticeable pores to blackhead pores, keeping poreless skin for a long time*²

Smoothly covers noticeable pores and unevenness, keeping skin poreless and resistant to creasing.

*²According to our company's research

POINT 2. Prevents oil breakthrough, evens out skin texture, and dramatically improves makeup longevity

Maintains makeup longevity with a smooth and silky skin finish.

POINT 3. Addresses the appearance of pores and provides a close fit filled with moisture

The moisture-adhering texture prevents dryness, leading to plump and smooth skin.

■ Finally

At this POP-UP, we offer a time to rediscover your own beauty by experiencing the balance of light, texture, and adhesion.

A soft and light, yet lingering afterglow. Please experience that moment in-store.

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■ About hince

hince is a makeup brand born in Korea in January 2019, based on the concept of "Narrative Beauty," which means creating each individual's unique atmosphere with rich, dense colors and expressing their inherent beauty. In Japan, online sales began in 2019, followed by the opening of its first directly managed store, "hince LUMINE EST Shinjuku," in November 2022, "hince LUCUA 1100" in May 2023, and "hince Takashimaya Gate Tower Mall" in April 2024.

Official HP : https://hince.jp

Official IG : @hince_official_jp

Official X : @hince_japan

Official LINE：@hince

【Sales Sites】

Qoo10 Official Shop：https://www.qoo10.jp/shop/hinceofficial

Rakuten Official Shop：https://www.rakuten.co.jp/hincejapan

＠cosme SHOPPING：https://www.cosme.com/brand/index.php?brand_id=124780

ZOZOTOWN Shop：https://zozo.jp/shop/hince

HANKYU BEAUTY ONLINE：https://web.hh-online.jp/hankyu-beauty/shop/index.html?shoptype=1&cid=bbs_fhnc

Mitsukoshi Isetan Cosmetics Online Store "meeco"：https://meeco.mistore.jp/meeco/brand/013605/list

■ Company Information

Company Name　　：VIVAWAVE Co.,Ltd.
Representative　　：Heo Jaeseok
Establishment Date　　：June 4, 2018
Head Office Location：10F, 78, Mapo-daero, Mapo-gu, Seoul, Republic of Korea
　　　　　　Seoul Special City, Mapo-gu, Mapo-daero 78, 10th floor

■ Contact for this matter

For those who wish to receive more detailed materials, or for inquiries regarding interviews, please contact us at the following:
Media Globe Co., Ltd. Contact Person: hince PR hince-pr@mediaglobe.co.jp
Customer inquiries: hince：https://hince.jp