Vita Craft Japan Launches New Kitchen Brand 'Mix:tape' Proposing 'Remix Your Life'
Vita Craft Japan has launched a new kitchen brand, 'Mix:tape,' with the concept 'Remix Your Life.' Their first product is the ceramic frying pan 'riff,' available in Ash Rose and Pearl Gray.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 19:00
- 🤖 AI Analyzed: June 2, 2026 at 12:56 (1505h 56m after Published)
Vita Craft Japan Co., Ltd. (Headquarters: Kobe City, Representative Director: Mamoru Imura) has launched a new kitchen brand, "Mix:tape (Mikkusute-pu)". As its first product, the ceramic frying pan "riff (Rifu)" was released in March 2026.
About Mix:tape
The concept is "Remix Your Life."
Just like creating your favorite playlist,
Edit your life with your mood and sensibility.
This is a brand born from that idea.
Not "This is fine," but "I like this."
Don't just go with the routine; choose for yourself.
Mix:tape offers pop and playful products, slightly different from existing kitchen brands.
Ceramic Frying Pan "riff"
The first product from Mix:tape is the ceramic frying pan "riff (Rifu)" with the concept of "Ceramic Love."
"Riff" is an impressive phrase repeated within a song.
We named it with the desire for it to be something that you want to repeat.
Ceramic Love
riff is a ceramic frying pan.
Ceramic is no longer special; it's just one option.
Therefore, explanations like "safety" and "gentleness" are deliberately omitted here.
Its benefits, how to use it, its charm.
Even its little quirks.
For those who know, it's already a given.
The frying pan chosen by Ceramic Lovers.
That is riff.
Design
Available in two colors: Ash Rose and Pearl Gray.
Choose by style, or by neutral.
The interior is a light white, characteristic of ceramic.
Rivets have been eliminated for a clean finish.
The color coating extends to the bottom exterior,
so your chosen color is clearly visible from any angle.
The handle is made of stainless steel.
A touch of tension is added to the playfulness.
Lineup
Ash Rose
riff Frying Pan 20cm Ash Rose
Inner diameter 20.0cm / Depth 4.8cm
5,500 yen (Tax-excluded price 5,000 yen)
riff Frying Pan 26cm Ash Rose
Inner diameter 26.0cm / Depth 5.6cm
6,600 yen (Tax-excluded price 6,000 yen)
riff Wok 24cm Ash Rose
Inner diameter 24.0cm / Depth 6.5cm
6,600 yen (Tax-excluded price 6,000 yen)
riff Egg Pan Ash Rose
Length 20.0cm x Width 15.0cm / Depth 3.2cm
6,050 yen (Tax-excluded price 5,500 yen)
Pearl Gray
riff Frying Pan 20cm Pearl Gray
Inner diameter 20.0cm / Depth 4.8cm
5,500 yen (Tax-excluded price 5,000 yen)
riff Frying Pan 26cm Pearl Gray
Inner diameter 26.0cm / Depth 5.6cm
6,600 yen (Tax-excluded price 6,000 yen)
riff Wok 24cm Pearl Gray
Inner diameter 24.0cm / Depth 6.5cm
6,600 yen (Tax-excluded price 6,000 yen)
riff Egg Pan Pearl Gray
Length 20.0cm x Width 15.0cm / Depth 3.2cm
6,050 yen (Tax-excluded price 5,500 yen)
FAQ
What is the concept of the new brand 'Mix:tape'?
With the concept 'Remix Your Life,' it proposes pop and playful kitchen products that allow users to edit their lives based on mood and sensibility.
What is the origin of the name 'riff'?
It is named 'riff,' an impressive phrase repeated in a song, with the wish for it to be something that people want to use repeatedly.
What are the color variations for the 'riff' frying pan?
It comes in two colors, Ash Rose and Pearl Gray, with a light white interior.