visumo Provides Review Function “ReviCo” to the BEAMS Official Online Shop

visumo Inc., provider of “ReviCo,” announced that it has supplied the review function “ReviCo” to the BEAMS official online shop operated by BEAMS Co., Ltd. On each product detail page of the BEAMS official online shop, ReviCo displays star ratings, review counts, and comments collected from purchasers. By allowing shoppers to directly check real feedback from users who have actually purchased and used the products, the service creates an environment where prospective buyers can make decisions with greater confidence. ReviCo also provides filtering and sorting functions based on multiple conditions, including “most helpful,” “highest rated,” “number of stars,” “age group,” and “keywords.” This helps users find reviews from people with attributes similar to their own, reducing concerns before purchase and supporting product selection. The service also enables a simple review submission flow that can be completed in as little as one step from a thank-you email sent after purchase. Reviews can be collected not only from online shop customers but also from customers who purchased at physical stores. By gathering reviews from both online and offline channels, BEAMS can collect feedback from a larger number of purchasers. Masahiro Ishizawa, General Manager of the EC Business Department at BEAMS, commented that the introduction of ReviCo has made it possible to reflect “customers’ real enthusiasm” on product pages while it is still fresh. Reviews of products supported by many customers have become high-quality content that eases the concerns of prospective buyers and contributes to improved conversion rates. The intuitive UI for filtering customer voices preserves the enjoyment of searching and directly improves the customer experience. Going forward, BEAMS plans to feed the collected voices more deeply into product development and customer service, while accelerating the formation of a new BEAMS-style community that grows together with customers. BEAMS was founded in Harajuku, Tokyo, in 1976. Following its first store, “American Life Shop BEAMS,” the company expanded stores based on various lifestyle concepts from around the world, leading the era as a pioneering select shop that introduces domestic and international brands and works across fashion, lifestyle goods, interior design, music, art, food, and more. BEAMS has a strong track record as a creator of new value through collaborations and also provides creative solutions in corporate partnerships and public-private initiatives. With approximately 175 stores in Japan and Asia, its culture built around communities of products, experiences, and people is supported by a wide range of generations in many regions. ReviCo, provided by visumo Inc., has been introduced to more than 400 e-commerce sites. It collects a large volume of high-quality reviews from consumers who have experienced products or services, whether through e-commerce sites or physical stores, and publishes them on websites. By analyzing the data and using it for marketing, ReviCo helps improve conversion rates and enhance user communication. Through review request emails with gift campaigns fully funded, drawn, and shipped by ReviCo, as well as a simple posting flow that can be completed in as little as one step, the service enables continuous review acquisition. Collected reviews can be displayed easily by simply installing tags provided by ReviCo, and the service can generate a wide range of content, including high-rated review rankings, image lists, and staff reviews.