Tourism Victoria Holds 'Melbourne Fair' at HIS Ikebukuro PARCO in Collaboration with HIS and Qantas
Tourism Victoria, in collaboration with HIS and Qantas, is holding the 'Melbourne Fair' to convey the charm of Melbourne. The event features in-store decorations themed around cafe culture and art, as well as a limited-time menu. The goal is to promote tourism and deepen cultural understanding.
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- 📰 Published: April 8, 2026 at 00:00
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Tourism Victoria, in collaboration with HIS and Qantas, is holding the 'Melbourne Fair' at HIS The ROOM of journey (HIS Ikebukuro PARCO store) to introduce the diverse attractions of Melbourne. This fair runs until April 30, 2026, and is an event that anyone can casually enjoy.
During the period, the entire store is taken over under the theme 'Melbourne, the city where charm is in the air.' Under vibrant decorations, the charm of Melbourne's city, culture, nature, and food is expressed to the fullest.
In-store decorations conveying Melbourne's diverse attractions
The store is structured around seven themes: 'Melbourne's Icons,' 'Cafe Culture,' 'Food and Wine,' 'Art and Culture,' 'Nature and Wildlife,' 'Laneways,' and 'Melbourne with Qantas,' each with its own theme color and concept copy. Through floor sheets, posters, and tabletop POPs, Melbourne's unique charm is introduced in an easy-to-understand manner. Furthermore, to express Melbourne's high-quality cafe culture, a large showcase window with a cafe concept is displayed at the storefront, attracting the attention of people passing by Ikebukuro station.
During the fair period, customers who inquire about or apply for the 'Melbourne Package Tour with Qantas' will receive a special gift on a first-come, first-served basis (first-come, first-served gifts are only available at the HIS Ikebukuro PARCO store).
Limited-time menu featuring Melbourne-born 'Mörk Chocolate'
In the adjacent cafe lounge, in addition to the regular menu, drinks from the Melbourne-born specialty chocolate brand 'Mörk Chocolate' are available for a limited time. You can enjoy a delicate and profound taste made from cocoa powder, a 100% pure chocolate block with modest sweetness, and organic coconut block sugar.
Free special event to learn more about Melbourne's charm
On Friday, April 24, 2026, during the Melbourne Fair, a free event will be held with freelance photographer 6151 as a guest. In addition to a talk session about traveling in Melbourne, you can experience the charm of Melbourne with all five senses while enjoying Australian wine and a collaborative drink from Mörk Chocolate and The ROOM of journey café.