Visional Launches "M&A Initial Offer Reception Feature" to Revolutionize Early-Stage M&A Negotiations, Allowing Anonymous Receipt of Desired Conditions from Prospective Acquiring Companies

M&A Succeed Co., Ltd., a Visional Group company (Location: Shibuya-ku, Tokyo / Representative Director and President: Hasumi Kin), which operates the corporate-only M&A platform "M&A Succeed" (https://ma-succeed.jp/), has launched the "M&A Initial Offer Reception Feature." This feature allows owner-managers considering a business transfer to pre-set specific conditions and intentions they want to know in the initial stages, along with anonymous company information, and collect them from prospective acquiring companies (buyers) at an early stage.

This feature is an evolution of the "M&A Trial Matching Feature" launched in April 2023. Previously, the challenge was that it only allowed checking the "number (of responses)" of interested prospective acquiring companies, making it difficult to ascertain specific conditions or their seriousness. With this new feature, owner-managers can maintain anonymity while collecting conditions and intentions for a business transfer from multiple prospective acquiring companies, and then proceed with negotiation considerations after understanding the initial conditions. It aims to revolutionize the M&A negotiation process, supporting the realization of more efficient and satisfactory M&As for both transferring and acquiring companies.

*This feature is patented (Patent No. 7807605).

Challenges and Development Background

In traditional M&A processes, specific conditions such as the acquiring company's proposed amount and succession terms were only available at later stages of negotiation, such as after the submission of a Letter of Intent (LOI), which hindered owner-managers from making satisfactory decisions.

Therefore, the "M&A Initial Offer Reception Feature" was developed to create an opportunity for owner-managers to collect and compare specific conditions and intentions at an early stage, before signing an advisory agreement, which is often considered a high psychological hurdle.

Features of the "M&A Initial Offer Reception Feature"

・Detailed Condition Grasping at an Early Stage

Owner-managers of companies considering a transfer can set important items as questions before receiving offers. Prospective acquiring companies interested in the deal can send an initial offer by responding to these set questions. This allows information that was traditionally only available after submitting a Letter of Intent to be received at an early stage, before an advisory agreement. This enables the collection of concrete information at an early stage, allowing for comparison and consideration of negotiations.

Set important items as questions

＜Example Question Items＞ (Customizable by the company considering transfer)

・Desired valuation method for acquisition

・Timing of joint guarantee release

・Continued employment of employees

・Treatment of management team

・Other conditions important to the company considering transfer

・Direct Viewing of Offer Details on My Page

Owner-managers can directly view all offer details from prospective acquiring companies on their My Page. This ensures transparency of information, as raw, unscreened responses can be checked, allowing them to proceed with negotiations with the optimal partner based on their own judgment.

Receive offers from prospective acquiring companies anonymously

・Simultaneous Offer System from Multiple Companies While Maintaining Anonymity

A new simultaneous offer system from multiple companies with a set deadline has been established. In the M&A industry, where one-on-one negotiation is common, this feature creates an environment where owner-managers can receive and compare proposals from multiple companies while maintaining anonymity.

(*It is also possible not to set a deadline.)

View and compare offer lists on My Page

Value Provided

For Companies Considering Transfer:

Owner-managers can receive specific initial condition proposals from multiple prospective acquiring companies while maintaining anonymity, understand their intentions and responses to important items, and then proceed with negotiation considerations.

For Prospective Acquiring Companies:

By understanding the important conditions of the company considering transfer from an early stage and directly conveying their seriousness and post-acquisition vision to the owner-manager through concrete proposals, the likelihood of advancing to the next step in cases where steady negotiations are desired increases.

For the Entire M&A Market:

By sharing desired conditions at an early stage, which were traditionally only available at later negotiation stages, information asymmetry is resolved, enabling transparent and efficient matching. Preventing mismatches at an early stage contributes to shortening the period until closing and achieving satisfactory M&As.

M&A Succeed will continue to address challenges in the initial stages of the M&A negotiation process through this feature, providing "satisfactory M&A" to more companies.

【About "M&A Succeed," a Corporate-Only M&A Platform】

"M&A Succeed" is a corporate-only M&A platform that connects transferring companies and acquiring companies online. Only acquiring companies registered as corporate members can access deal information, and during the negotiation phase, dedicated specialists with expertise provide support, ensuring secure M&A. Owner-managers of companies considering a transfer can register their company/business overview anonymously and receive offers directly from acquiring companies. Acquiring companies can also actively send offers, realizing the "opening up" of M&A. Furthermore, a "pre-market" is provided for owners who are not yet considering a transfer or are in the early stages of consideration, allowing them to understand their company's market value and consider M&A as one of their management options from an early stage. Over 20,000 cumulative transfer consideration cases nationwide (over 3,900 currently listed) have been registered, and over 10,600 prospective acquiring companies are currently using the platform (as of February 2026).

URL：https://ma-succeed.jp/

【About M&A Succeed Co., Ltd.】

With the mission "For encounters where lives can be entrusted," M&A Succeed Co., Ltd. operates the corporate-only M&A platform "M&A Succeed." The service was launched in November 2017 as a new business of BizReach, Inc. In February 2020, with the transition to a group management structure, Visional Incubation Co., Ltd., newly established, operated it until October 2021. Following organizational restructuring, M&A Succeed Co., Ltd. has been striving to achieve its mission since November 2021.

【About Visional】

With the group mission "New possibilities, one after another," Visional develops various businesses that promote digital transformation (DX) across industries, primarily in the HR Tech domain. Centered on recruitment platforms like "BizReach," "In-house BizReach" to prevent talent outflow through internal scouting, and the "HRMOS" series of talent utilization platforms, the company aims to build a human capital data platform for corporations. Furthermore, it is continuously launching new businesses in the areas of M&A, Logistics Tech, and Cybersecurity.

URL：https://www.visional.inc