Over 90% Say 'Compatibility and Personality' Are the Top Deciding Factors in Choosing a Tax Accountant
A survey by Viscas Co., Ltd. revealed that 'compatibility and personality' are the most crucial factors when selecting a tax accountant, with 92.4% of users emphasizing them. The survey also found that 59.0% of clients made an immediate decision after meeting just one tax accountant, a significant increase from the previous year, indicating improved matching accuracy of the referral service.
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- 📰 Published: April 14, 2026 at 20:00
- 🔍 Collected: April 14, 2026 at 11:31
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Viscas Co., Ltd. (Head office: Shibuya-ku, Tokyo; Representative Director: Miyoko Yagi), which operates a tax accountant referral service (https://www.all-senmonka.jp/), conducted a survey on 'Key Factors in Choosing a Tax Accountant' targeting customers who used their tax accountant referral service.
Survey Highlights
・'Compatibility and personality' was the deciding factor in choosing a tax accountant, with 92.4% of respondents emphasizing it. Trust as a 'person' was a more crucial factor than fees or expertise.
・59.0% of clients 'decided immediately without comparison' when choosing a tax accountant. This is a significant increase of 14.1 percentage points from 44.9% in the same month last year.
Survey Overview
Survey Period: August 2025 - January 2026
Target Audience: Customers who used Viscas Co., Ltd.'s tax accountant referral service
Valid Responses: 105
Survey Method: Web questionnaire
Survey Results
Q1. Please answer the points you emphasized when choosing a tax accountant (multiple answers allowed)
The most emphasized point was 'compatibility and personality with the tax accountant,' with 92.4% of customers responding that they emphasized it (of which 61.9% 'strongly emphasized' it). This was followed by 'budget awareness' (81.0%) and 'knowledge of the industry' (77.1%), indicating that fees and expertise are also considered important. On the other hand, 'size of the firm' was emphasized by only 29.5%, showing that 'people' and 'compatibility' are more decisive factors than size.
▼ Customer Voices (from free-form responses)
'Whether they would respond empathetically. I was looking for a tax accountant who would engage in dialogue with me and consider tax savings.'
'Whether it's easy to consult about even minor matters.'
'Receiving clear advice and being presented with issues that need to be addressed.'
'Someone who can explain things clearly from a layman's perspective without using technical jargon.'
Q2. Did you compare and consider multiple tax accountants when selecting one this time?
59.0% of customers responded that they 'decided immediately after an interview with one tax accountant.' This immediate decision rate increased by 14.1 percentage points from 44.9% in the same period last year (August 2024 - January 2025), indicating an increase in customers who find a satisfactory tax accountant during their first interview.
The factors driving up this immediate decision rate include strengthened coordinator interviewing systems to understand detailed customer requests, and diversified service improvements such as expanding plans to meet the needs of small businesses, which have enhanced matching accuracy and customer satisfaction.
Q3. Please tell us your impressions of using the tax accountant referral service.
When we surveyed the overall satisfaction with our tax accountant referral service across 7 items, positive evaluations reached 84.8% or more for all items.
Summary
Comment from Representative Director Miyoko Yagi
The relationship between a tax accountant and a business owner goes beyond a mere client-expert framework; it's a long-term business partnership. To build a relationship where one can confide not only in financial statement figures but also in management concerns and future anxieties, it is natural that 'compatibility and personality' are paramount. Our coordinators carefully interview customers about their industry, scale, and challenges before introducing tax accountants. The fact that approximately 60% of customers made an immediate decision with the first tax accountant introduced in this survey, I believe, is a testament to the trust in our careful matching process.
Furthermore, while a certain number of business owners prioritize the proximity of a tax accountant's office each year, with the recent spread of online consultations, the number of firms that can complete services online has increased. I feel that the number of business owners who feel 'it doesn't necessarily have to be nearby' is steadily growing. Now that the options for choosing a tax accountant have expanded, I hope that people will effectively utilize referral services to find a tax accountant that suits them, regardless of location.
Request for Citation
When citing the results of this customer questionnaire, please include:
'Citation: Tax Accountant Referral Center Viscas (https://www.all-senmonka.jp/)'
About the Tax Accountant Referral Service 'Tax Accountant Referral Center Viscas'
Viscas Co., Ltd.'s tax accountant referral service, 'Tax Accountant Referral Center Viscas,' is a completely free service that introduces tax accountants, considering compatibility, based on the customer's industry, scale, area, budget, and challenges. A dedicated coordinator consistently supports clients from scheduling interviews to post-contract follow-up.
Service URL: https://www.all-senmonka.jp/
Viscas Co., Ltd.
Viscas Co., Ltd. operates businesses for business owners and professionals, including the 'Viscas Pal' platform for resolving financial concerns of business owners, a tax accountant referral service, a human resources referral service, an M&A brokerage service, end-of-life and inheritance services, and the management information media 'Moneyism' related to business management. Viscas aims to realize a society where all business owners share financial knowledge and succeed by providing three values: 'visualization of money as the foundation of management,' 'realization of a community where business owners and professionals can share knowledge,' and 'provision of a place to cultivate abilities suitable for future business owners.'
Location: A-PLACE Ebisu Higashi 6F・10F, 3-13-11 Higashi, Shibuya-ku, Tokyo
Representative: Miyoko Yagi
Founded: September 1995
URL: https://www.viscas.co.jp/
Various Links
Tax Accountant Referral Service Site 'Tax Accountant Referral Center Viscas': https://www.all-senmonka.jp/
Business Information Web Media 'MONEYIZM': https://www.all-senmonka.jp/moneyizm/
Official YouTube Channel: https://www.youtube.com/channel/UCOaLRr3MjcpO_VyU-c7NChA
Official Twitter: https://twitter.com/VISCAS_PR
Official Instagram: https://www.instagram.com/yagiebisu/
Survey Highlights
・'Compatibility and personality' was the deciding factor in choosing a tax accountant, with 92.4% of respondents emphasizing it. Trust as a 'person' was a more crucial factor than fees or expertise.
・59.0% of clients 'decided immediately without comparison' when choosing a tax accountant. This is a significant increase of 14.1 percentage points from 44.9% in the same month last year.
Survey Overview
Survey Period: August 2025 - January 2026
Target Audience: Customers who used Viscas Co., Ltd.'s tax accountant referral service
Valid Responses: 105
Survey Method: Web questionnaire
Survey Results
Q1. Please answer the points you emphasized when choosing a tax accountant (multiple answers allowed)
The most emphasized point was 'compatibility and personality with the tax accountant,' with 92.4% of customers responding that they emphasized it (of which 61.9% 'strongly emphasized' it). This was followed by 'budget awareness' (81.0%) and 'knowledge of the industry' (77.1%), indicating that fees and expertise are also considered important. On the other hand, 'size of the firm' was emphasized by only 29.5%, showing that 'people' and 'compatibility' are more decisive factors than size.
▼ Customer Voices (from free-form responses)
'Whether they would respond empathetically. I was looking for a tax accountant who would engage in dialogue with me and consider tax savings.'
'Whether it's easy to consult about even minor matters.'
'Receiving clear advice and being presented with issues that need to be addressed.'
'Someone who can explain things clearly from a layman's perspective without using technical jargon.'
Q2. Did you compare and consider multiple tax accountants when selecting one this time?
59.0% of customers responded that they 'decided immediately after an interview with one tax accountant.' This immediate decision rate increased by 14.1 percentage points from 44.9% in the same period last year (August 2024 - January 2025), indicating an increase in customers who find a satisfactory tax accountant during their first interview.
The factors driving up this immediate decision rate include strengthened coordinator interviewing systems to understand detailed customer requests, and diversified service improvements such as expanding plans to meet the needs of small businesses, which have enhanced matching accuracy and customer satisfaction.
Q3. Please tell us your impressions of using the tax accountant referral service.
When we surveyed the overall satisfaction with our tax accountant referral service across 7 items, positive evaluations reached 84.8% or more for all items.
Summary
Comment from Representative Director Miyoko Yagi
The relationship between a tax accountant and a business owner goes beyond a mere client-expert framework; it's a long-term business partnership. To build a relationship where one can confide not only in financial statement figures but also in management concerns and future anxieties, it is natural that 'compatibility and personality' are paramount. Our coordinators carefully interview customers about their industry, scale, and challenges before introducing tax accountants. The fact that approximately 60% of customers made an immediate decision with the first tax accountant introduced in this survey, I believe, is a testament to the trust in our careful matching process.
Furthermore, while a certain number of business owners prioritize the proximity of a tax accountant's office each year, with the recent spread of online consultations, the number of firms that can complete services online has increased. I feel that the number of business owners who feel 'it doesn't necessarily have to be nearby' is steadily growing. Now that the options for choosing a tax accountant have expanded, I hope that people will effectively utilize referral services to find a tax accountant that suits them, regardless of location.
Request for Citation
When citing the results of this customer questionnaire, please include:
'Citation: Tax Accountant Referral Center Viscas (https://www.all-senmonka.jp/)'
About the Tax Accountant Referral Service 'Tax Accountant Referral Center Viscas'
Viscas Co., Ltd.'s tax accountant referral service, 'Tax Accountant Referral Center Viscas,' is a completely free service that introduces tax accountants, considering compatibility, based on the customer's industry, scale, area, budget, and challenges. A dedicated coordinator consistently supports clients from scheduling interviews to post-contract follow-up.
Service URL: https://www.all-senmonka.jp/
Viscas Co., Ltd.
Viscas Co., Ltd. operates businesses for business owners and professionals, including the 'Viscas Pal' platform for resolving financial concerns of business owners, a tax accountant referral service, a human resources referral service, an M&A brokerage service, end-of-life and inheritance services, and the management information media 'Moneyism' related to business management. Viscas aims to realize a society where all business owners share financial knowledge and succeed by providing three values: 'visualization of money as the foundation of management,' 'realization of a community where business owners and professionals can share knowledge,' and 'provision of a place to cultivate abilities suitable for future business owners.'
Location: A-PLACE Ebisu Higashi 6F・10F, 3-13-11 Higashi, Shibuya-ku, Tokyo
Representative: Miyoko Yagi
Founded: September 1995
URL: https://www.viscas.co.jp/
Various Links
Tax Accountant Referral Service Site 'Tax Accountant Referral Center Viscas': https://www.all-senmonka.jp/
Business Information Web Media 'MONEYIZM': https://www.all-senmonka.jp/moneyizm/
Official YouTube Channel: https://www.youtube.com/channel/UCOaLRr3MjcpO_VyU-c7NChA
Official Twitter: https://twitter.com/VISCAS_PR
Official Instagram: https://www.instagram.com/yagiebisu/