First in Tokyo, "Villa Mom" Dedicated Facility-Type Post-Natal Care Hotel, Handled by Childcare Professionals, Opens June 22; Reservation Acceptance Begins Today for 14 Nights/15 Days Plan with Opening Benefits

Smile Project Co., Ltd. (Gotanda, Shinagawa-ku, Tokyo), which operates over 70 licensed nursery schools nationwide and prep schools (premium non-licensed nursery schools) at 6 locations in Tokyo, including Azabudai Hills, will open "Villa Mom," Tokyo's first dedicated facility-type post-natal care hotel operated by a childcare provider, in Ariake, Koto-ku, Tokyo on June 22, 2026 (Friday).

Additionally, detailed information on seven services and accommodation plans will be released on the new HP, and reservations will begin for the "Recovery 14 Nights/15 Days with Opening Benefits" plan. (HP Address: https://villamom.com/)

Under the philosophy of "Time for mothers to harmonize their mind and body," we provide a "third place" that fuses hotel-quality hospitality and specialized care, like a resort villa, which is neither a medical facility nor home. *Please refer to the latest CG renderings of the planned completion.

At Villa Mom, we offer seven services to achieve post-natal care that "does not make mothers strive alone."

〈Dining Room to Enjoy Your Meals〉

〈Features of the 7 Services Offered by Villa Mom〉

1. Based on the safety management system cultivated through the childcare business, midwives and nursery teachers are on duty 24 hours a day.

2. Realizing high-hospitality care at a dedicated facility-type post-natal care hotel.

3. Not only midwives but also nursery teachers are on duty, providing ample childcare advice and lifestyle guidance.

4. Supporting mental care such as post-natal depression and loneliness through mindfulness.

5. Five recovery meals a day served by a Michelin-starred chef.

6. Family stay design that allows partners and children to accompany.

7. System for prompt medical coordination & beauty and health support.

〈Latest CG Renderings of the Interior and Exterior of the Dedicated Facility-Type Post-Natal Care Hotel Villa Mom〉

Villa Mom is a dedicated hotel designed from the outset for "post-natal care," not a repurposed general accommodation or medical facility. Its design philosophy, from circulation, lighting, sound environment, to temperature control, is thoroughly focused on the post-natal body and mind.

Guest rooms are designed with "rest" as the top priority. Every detail is considered, such as Simmons beds that are gentle on the post-natal body, layouts that facilitate breastfeeding and holding babies, and lighting design that gently regulates the post-natal body's often disrupted internal clock.

〈Meal Menu Promoting Recovery with 5 Meals a Day by a Michelin Chef〉

5 Meals a Day to Harmonize Mind and Body: Meal Menu

〈Delicious and Gentle Japanese and Western Breakfasts from Morning〉

〈Meat and Fish Dishes from the Special Dinner〉

〈Recovery 14 Nights/15 Days Plan with Opening Benefits〉

To commemorate the opening, we are offering a Recovery 14 Nights/15 Days Plan with opening benefits, allowing you to spend a special two weeks. You can experience a superb esthetic treatment to heal your mind and body for free as a special option. Furthermore, for the 6 nights/7 days "Weekly Stay," we have included one shampoo & blow service each as an opening benefit, and for the 30 nights/31 days "Full Support Stay Plan," one shampoo & blow/esthetic treatment each. Customers wishing to attend an information session, please contact us via the inquiry form.

〈Facility Overview〉

〈Representative Director Profile & Message〉

〈Thoughts on the Opening of Villa Mom〉

The "Post-Natal Gap" Revealed While Operating Over 70 Licensed Nursery Schools.

Why I Am Taking on the Post-Natal Care Business Now

—The "Small Discomfort" Was the Starting Point for Everything

The background to my launching the post-natal care business "Villa Mom" lies in my own experiences of pregnancy and childbirth about 10 years ago. Numerous "small discomforts" I felt during the long journey from fertility treatment to nursery school enrollment still remain deeply in my heart.

"It's hard to say," "Shouldn't I be like this because I'm a mother?" The accumulation of moments where I suppressed my true feelings in such ways became the starting point for this business.

—The Unspoken Pressure of "It's Natural to Endure"

Especially during my fertility treatment period when I was commuting to the hospital while working, I was constantly in a state of anxiety. The sense of responsibility to "return to work quickly" and the unease of not getting the desired results. At the hospital, an unspoken atmosphere prevailed that "waiting and pain are natural," and I felt my mind and body were gradually being worn down.

It was similar during childbirth. With the aim of returning to work as soon as possible, I carefully selected a hospital with generous support, but still, I felt the anxiety of procedures progressing without sufficient explanation and the heavy, invisible, painful pressure of "it's natural to endure." This was not just an issue with a specific facility but a discomfort with the very "atmosphere" surrounding childbirth and childcare in Japan.

—The "Loneliness" Revealed After Interacting with Over 10,000 Parents

Currently, I operate over 80 childcare facilities nationwide, interacting with over 6,000 children and more than 10,000 parents daily. What has become apparent is the reality that an astonishing number of mothers are shouldering post-natal physical and mental discomforts and loneliness all by themselves. Each time I hear voices of exhaustion, swayed by an abundance of information and bound by the old value that "a good mother puts herself last," I have acutely felt the lack of support in this area.

The feeling of "life is difficult" that I once felt continues to trouble many mothers in different forms even now, 10 years later.

—Making "Being Cared For" a New Japanese Culture

In leading countries like Taiwan and South Korea, specialized post-natal care is rooted in their culture as a "natural right." In contrast, in Japan, reservations that lead to self-blame, such as "Isn't it a luxury?" or "Isn't it being spoiled?" still come first. However, it is a matter of fact that the mind and body, having completed the life-threatening task of childbirth, require proper recovery. There should not inherently be a "reason to rest."

The positive feeling of wanting to "return to work quickly," the earnest wish to "just rest slowly now," or even the true desire to "just space out." All of these are important emotions that should be equally respected.

—Changing "I Have to Try Hard" to "It's Okay to Be Supported"

What we want to achieve at "Villa Mom" is not simply to provide a luxurious space. It is a place where specialists such as midwives and nursery teachers can gently be by your side, supporting the journey of your family together.

It's okay to feel restless, it's okay for tears to fall. It's okay to ask for help. We want to be a place that embraces all of that. Furthermore, we will provide support to bridge the gaps that may arise as couples become "parents" together, through dialogue.

I want to transform the "slight difficulties in life" that I have felt throughout my journey into a firm sense of security, saying "I'm glad I came here," through the time spent at Villa Mom. Not "I have to try hard," but "It's okay to be supported." Through this business, I wish to step by step, yet steadily, approach a society where everyone can feel this way.