Magazine & Manga Reading Subscription 'Book Hodai' Launches e-Gift on 'giftee' and 'giftee for Business'

Viewn Inc. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Hirotaka Higashi; hereinafter 'Viewn') has started offering e-Gifts for its magazine, manga, and travel guide reading subscription service 'Book Hodai' on the e-gift sales web service and smartphone app 'giftee®' and the digital gift service for corporations and local governments 'giftee for Business', both operated by Gifty Inc. (Headquarters: Shinagawa-ku, Tokyo; Representatives: Mutsu Ota, Tatsuya Suzuki; hereinafter 'Gifty'), as of Tuesday, June 2, 2026.

The service offers three plans (3 months / 6 months / 12 months) at prices equivalent to regular subscription fees, covering a wide range of gifting scenarios from personal gifts easily shared via SNS and messaging apps to corporate campaign prizes, employee benefits, and shareholder perks.

Background of the Launch

In recent years, the 'social gift (e-Gift)' market, where people easily give gifts via SNS and messaging apps, has been expanding, with increasing demand for gifting 'experiences' and 'time' in addition to physical items. Meanwhile, in the magazine and book industry, the proliferation of smartphones and tablets is driving a digital shift in the reading experience.

'Book Hodai', operated by Viewn, is a subscription service offering unlimited reading of over 800 magazines, over 65,000 manga titles, and over 600 travel guides for a monthly fee of 550 yen (tax included). Previously, the service was centered on the experience of 'subscribing oneself', but by leveraging Gifty's 'eGift System' and its distribution network, Viewn now provides a new touchpoint for the reading experience through 'giving' and 'receiving'.

By catering to personal gifts for birthdays, anniversaries, celebrations, and thanks, as well as corporate demand for campaign prizes, employee benefits, shareholder perks, and novelties, the company aims to broaden the entry point for those who haven't had a reading habit and create opportunities for them to enjoy diverse content including magazines, manga, and travel guides.

Overview of 'Book Hodai e-Gift'

The following three plans are sold on 'giftee®' (for individuals) and 'giftee for Business' (for corporations). Prices are equivalent to regular subscription fees.

Plan Name: Book Hodai 3-Month Ticket, Usage Period: Unlimited reading for 3 months, Price (tax incl.): 1,650 yen
Plan Name: Book Hodai 6-Month Ticket, Usage Period: Unlimited reading for 6 months, Price (tax incl.): 3,300 yen
Plan Name: Book Hodai 12-Month Ticket, Usage Period: Unlimited reading for 12 months, Price (tax incl.): 6,600 yen

Key Features

Recipients can start using the service simply by registering and verifying their email address from a code URL (no credit card or billing information required).
The service automatically stops after the usage period ends. No automatic billing whatsoever.
Usable on smartphones (web/app) and PCs (web). Up to 5 devices per account.
Usable by current Book Hodai users, former members, and non-members (excluding those using the service via SoftBank).

Usage Scenarios

For Individuals (giftee®)
Anyone can easily send gifts via chat tools like LINE, email, or SNS DMs.
・As anniversary gifts for birthdays, Mother's Day, Father's Day, Respect for the Aged Day, etc.
・As congratulations for life events such as entrance ceremonies, graduation, employment, job changes.
・As get-well gifts for those hospitalized or recuperating to 'enrich their time at home'.
・As small tokens of thanks or SNS thank-you gifts.
With a wide lineup of over 800 magazines, over 65,000 manga titles, and over 600 travel guides, the service can be enjoyed by people of all genders and generations, regardless of the recipient's hobbies and preferences.

For Corporations (giftee for Business)
Corporations can purchase in bulk and use them for their own campaign prizes, customer reward programs, or internal incentives.
・As lottery prizes for SNS campaigns, follow & repost campaign prizes.
・As sign-up bonuses or retention perks for service subscribers.
・As an option for shareholder benefit programs or customer loyalty programs.
・As employee benefits, internal awards, incentives, or welcome gifts for new employees.
・As novelties for trade shows, seminars, or survey response thank-yous.
Being digital codes, they require no inventory management or shipping, and can be delivered instantly to winners or recipients via a single URL.

Book Hodai Service Overview

'Book Hodai' is a subscription service offering unlimited reading of magazines, manga, and travel guides for 550 yen per month (tax included).
・Magazines: Over 800 titles (covering a wide range of genres including women's, men's, lifestyle, and business magazines).
・Manga: Over 65,000 titles (covering a wide range of genres including shojo, josei, TL, BL, shonen, and seinen).
・Travel Guides: Over 600 titles (covering major series like 'Rurubu', 'Mapple', 'Kotrip' across all 47 prefectures and overseas).
・Compatible Devices: Smartphones (web/app), PCs (web).
・Simultaneous Usage: Up to 5 devices per account.
・Official Website: https://bookhodai.jp/

Future Developments

Viewn's mission is to 'Make the thrilling reading experience more affordable ~Pioneering the future of publishing together with creators~' and aims to drive innovation in the publishing industry. Starting with this e-gift offering, the company will continue to expand new touchpoints for the reading experience through digital gifts, point exchanges, and employee benefits, creating opportunities for more people to enjoy magazines, manga, and travel guides.