VIE Announces Special Collaboration with JR Central's 'Souda Kyoto, Ikou' Campaign at 'ZEN NIGHT Tofukuji'
VIE is collaborating with JR Central's campaign at Tofukuji's 'ZEN NIGHT' event, featuring neuromusic installations and exclusive access tickets for EX service members.
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- 📰 Published: May 26, 2026 at 00:00
- 🔍 Collected: May 25, 2026 at 15:32
- 🤖 AI Analyzed: May 25, 2026 at 15:40 (8 min after Collected)
VIE Inc. (Kamakura, Kanagawa; Representative Director: Yasuhiko Imamura; hereinafter 'VIE') will hold a special collaboration with the 'Souda Kyoto, Ikou' campaign (Green Colors edition) by Central Japan Railway Company (JR Central) during the 'ZEN NIGHT Tofukuji' special night viewing event, co-hosted with Nikkei Inc. at the head temple of the Tofukuji school of the Rinzai sect.
This collaboration includes the sale of discounted tickets for EX service members and special area tickets offering access to usually closed-off zones. Furthermore, a special version of the 'My Favorite Things' song, familiar from the 'Souda Kyoto, Ikou' TV commercial, will be broadcast as 'Neuromusic,' reconfigured using VIE's proprietary technology.
◆ Collaboration Details
1. Discounted Ticket Sales for EX Travel Booking
Exclusive discounted tickets (300 JPY off regular advance prices) for EX service members (excluding 'LINE to EX' members).
2. 'Souda Kyoto, Ikou' TVCM Music × Neuromusic
The TV commercial song will be reconfigured as 'Neuromusic' and broadcast primarily in the Tsuten-kyo area. In collaboration with Panasonic's 'Sound Gradient' technology, it will create a unique spatial experience.
3. Exclusive Special Area Tickets for EX Service Members
Access to normally restricted areas:
- Special Observation Platform 'Tsuten-dai': An observation deck overlooking the blue maples of Sentyokukan.
- Shoin 'JR Special Rest Area': Access to the normally closed Shoin, featuring Audio-Technica's 'Hotaru' high-end record player in a relaxing environment.
◆ Event Overview
- Name: VIE presents ZEN NIGHT Tofukuji
- Time: 19:00-21:30 (Reception closes at 21:00)
- Location: Tofukuji Temple, Kyoto
This collaboration includes the sale of discounted tickets for EX service members and special area tickets offering access to usually closed-off zones. Furthermore, a special version of the 'My Favorite Things' song, familiar from the 'Souda Kyoto, Ikou' TV commercial, will be broadcast as 'Neuromusic,' reconfigured using VIE's proprietary technology.
◆ Collaboration Details
1. Discounted Ticket Sales for EX Travel Booking
Exclusive discounted tickets (300 JPY off regular advance prices) for EX service members (excluding 'LINE to EX' members).
2. 'Souda Kyoto, Ikou' TVCM Music × Neuromusic
The TV commercial song will be reconfigured as 'Neuromusic' and broadcast primarily in the Tsuten-kyo area. In collaboration with Panasonic's 'Sound Gradient' technology, it will create a unique spatial experience.
3. Exclusive Special Area Tickets for EX Service Members
Access to normally restricted areas:
- Special Observation Platform 'Tsuten-dai': An observation deck overlooking the blue maples of Sentyokukan.
- Shoin 'JR Special Rest Area': Access to the normally closed Shoin, featuring Audio-Technica's 'Hotaru' high-end record player in a relaxing environment.
◆ Event Overview
- Name: VIE presents ZEN NIGHT Tofukuji
- Time: 19:00-21:30 (Reception closes at 21:00)
- Location: Tofukuji Temple, Kyoto
FAQ
「ZEN NIGHT 東福寺」でのJR東海とのコラボ内容は何ですか？
EXサービス会員向けの割引チケットおよび特別エリアチケットの販売に加え、TVCM楽曲をVIE独自の「ニューロミュージック」として再構成した特別バージョンの会場内放送、通天橋エリアでの空間演出が行われます。
特別エリアチケットで何が体験できますか？
洗玉澗の青もみじを一望できる特設展望台「特別展望台：通天台」へのアクセスや、通常非公開の大書院にてオーディオテクニカのレコードプレーヤーを使用したリラックス空間「大書院：JR特別休憩所」を利用できます。
チケット購入には何が必要ですか？
「エクスプレス予約」または「スマートEX」への会員登録が必要です（LINEからEX会員は除く）。
イベントの開催場所と時間は？
場所は京都の東福寺で、開催時間は19:00から21:30（受付締切21:00）です。
「ニューロミュージック」とはどのようなものですか？
VIE株式会社が独自に展開する、脳の状態を整えることを目的とした音楽です。本イベントではTVCM楽曲がこの形式で再構成されます。