Timberland Launches Special Project with CENT/Chittiii as Part of Brand Campaign Centered on Iconic "3-Eye Classic Lug"

Timberland has launched its Spring/Summer 2026 brand campaign, "One True, For Everyone." This campaign will focus on boat shoe items, primarily the "3-Eye Classic Lug" hand-sewn moccasin shoes, a classic summer staple from Timberland that was introduced in 1978. As part of an initiative to embody the world view of this campaign, a special invitation-only event will be held.

As part of the brand campaign focusing on "boat shoes," a one-night-only special live and talk event will be held featuring artist CENT/Chittiii. Welcoming Chittiii, who leads the scene with her unique style, she will perform a precious acoustic live performance. Additionally, a talk session will be presented where she discusses places she would like to travel wearing "3-Eye Classic Lug" and her preferred styling. This event will focus on the expression embedded in "the artist's feet," depicting the presence exuded by "3-Eye Classic Lug" along with the rhythms and emotions contained in each step. It is a special event where you can experience the real energy and atmosphere that can only be created at that moment and in that place, up close.

*The details of this event are scheduled to be broadcast as a special program on interfm (Tokyo 89.7MHz / Yokohama 76.5MHz) on Saturday, June 13th, from 18:30 to 19:00.

Furthermore, in conjunction with this campaign, a new Timberland directly managed store will open on Friday, June 5th, at the commercial facility "MARINE & WALK YOKOHAMA" in Yokohama City, Kanagawa Prefecture. To commemorate the opening of the new store, numerous limited-time projects are prepared at this store and other participating stores to allow customers to enjoy boat shoes even more.

We sincerely look forward to your visit to the "MARINE & WALK YOKOHAMA store" exclusive events, including the special live performance by CENT/Chittiii, which aims to promote the appeal of boat shoes.

<Details of the Special Live & Talk>

- Date: Saturday, June 6th, 17:00 ~ 18:00 (Doors open 16:00) - Venue: Red Brick Warehouse Building 1, 3F HALL, 1-1-1 Shinko, Naka-ku, Yokohama City, Kanagawa Prefecture, 231-0001 - How to participate: 200 people will be invited free of charge by lottery from those who register as Timberland members by May 25th via the following page. Details here.

<Announcement of Timberland MARINE & WALK YOKOHAMA Store Opening Commemoration Project>

- ①: "My own" boat shoes with original charms! Starting with the newly opened "MARINE & WALK YOKOHAMA store" on Friday, June 5th, a limited-quantity customization event will be held at participating stores. By freely combining Timberland original design charms, you can customize the timeless "3-Eye Classic Lug" to your own style.

*Participating stores: - Timberland Boutique Tokyo (Daikanyama) - Timberland MARINE & WALK YOKOHAMA Store

- ②: "MARINE & WALK YOKOHAMA Store" exclusive Gacha Campaign To commemorate the opening of the new store, a gacha campaign will be held at the "MARINE & WALK YOKOHAMA store" for customers who purchase "3-Eye Classic Lug" on a first-come, first-served basis, where they can win original design socks.

This is a special chance to get limited items that can only be obtained here.

*To be held until Tuesday, June 30th.

Details here.

<About Timberland's iconic "3-Eye Classic Lug">

In 1978, founder Nathan Swartz, with his boot development technology, created footwear to protect people's feet in all aspects of daily life, and since then, along with the 6-inch Premium Boots (commonly known as Yellow Boots), the "3-Eye Classic Lug" hand-sewn moccasin shoes have been an iconic Timberland item. From the sole to the sides, it is wrapped in a single piece of soft, oiled premium leather, with a U-shaped leather part covering the instep, meticulously hand-stitched with robust thread by skilled craftsmen using Timberland's unique moccasin construction method, resulting in high durability and conforming to the wearer's foot over time.

<Features> - ① Excellent durability, oil Keywords: