Timberland Launches Special Project with CENT/Chittiii as Part of Brand Campaign Centered on Iconic "3-Eye Classic Lug"

Timberland has launched its Spring/Summer 2026 brand campaign, "One True, For Everyone." This campaign will focus on boat shoe items, primarily the "3-Eye Classic Lug" hand-sewn moccasin shoes, a classic summer staple from Timberland that was introduced in 1978. As part of an initiative to embody the world view of this campaign, a special invitation-only event will be held. As part of the brand campaign focusing on "boat shoes," a one-night-only special live and talk event will be held featuring artist CENT/Chittiii. Welcoming Chittiii, who leads the scene with her unique style, she will perform a precious acoustic live performance. Additionally, a talk session will be presented where she discusses places she would like to travel wearing "3-Eye Classic Lug" and her preferred styling. This event will focus on the expression embedded in "the artist's feet," depicting the presence exuded by "3-Eye Classic Lug" along with the rhythms and emotions contained in each step. It is a special event where you can experience the real energy and atmosphere that can only be created at that moment and in that place, up close. *The details of this event are scheduled to be broadcast as a special program on interfm (Tokyo 89.7MHz / Yokohama 76.5MHz) on Saturday, June 13th, from 18:30 to 19:00. Furthermore, in conjunction with this campaign, a new Timberland directly managed store will open on Friday, June 5th, at the commercial facility "MARINE & WALK YOKOHAMA" in Yokohama City, Kanagawa Prefecture. To commemorate the opening of the new store, numerous limited-time projects are prepared at this store and other participating stores to allow customers to enjoy boat shoes even more. We sincerely look forward to your visit to the "MARINE & WALK YOKOHAMA store" exclusive events, including the special live performance by CENT/Chittiii, which aims to promote the appeal of boat shoes.

- Date: Saturday, June 6th, 17:00 ~ 18:00 (Doors open 16:00) - Venue: Red Brick Warehouse Building 1, 3F HALL, 1-1-1 Shinko, Naka-ku, Yokohama City, Kanagawa Prefecture, 231-0001 - How to participate: 200 people will be invited free of charge by lottery from those who register as Timberland members by May 25th via the following page. Details here. - ①: "My own" boat shoes with original charms! Starting with the newly opened "MARINE & WALK YOKOHAMA store" on Friday, June 5th, a limited-quantity customization event will be held at participating stores. By freely combining Timberland original design charms, you can customize the timeless "3-Eye Classic Lug" to your own style. *Participating stores: - Timberland Boutique Tokyo (Daikanyama) - Timberland MARINE & WALK YOKOHAMA Store - ②: "MARINE & WALK YOKOHAMA Store" exclusive Gacha Campaign To commemorate the opening of the new store, a gacha campaign will be held at the "MARINE & WALK YOKOHAMA store" for customers who purchase "3-Eye Classic Lug" on a first-come, first-served basis, where they can win original design socks. This is a special chance to get limited items that can only be obtained here. *To be held until Tuesday, June 30th. Details here. In 1978, founder Nathan Swartz, with his boot development technology, created footwear to protect people's feet in all aspects of daily life, and since then, along with the 6-inch Premium Boots (commonly known as Yellow Boots), the "3-Eye Classic Lug" hand-sewn moccasin shoes have been an iconic Timberland item. From the sole to the sides, it is wrapped in a single piece of soft, oiled premium leather, with a U-shaped leather part covering the instep, meticulously hand-stitched with robust thread by skilled craftsmen using Timberland's unique moccasin construction method, resulting in high durability and conforming to the wearer's foot over time. - ① Excellent durability, oil Keywords: