Support Morning Activities! Ehime Specialty Product Giveaway for Breakfast Entry by 6:30 AM – "Early Bird Breakfast Campaign" Launched at REF Matsuyamashi-Ekimae by Vessel Hotels

With the vision of "Loving You, Your Family, and Our Community," Vessel Hotel Development Co., Ltd. (Headquarters: 3-4-27 Minamihonjo, Fukuyama City, Hiroshima Prefecture; President: Yoshiro Seo; hereinafter "Vessel Hotels"), which operates hotel businesses nationwide, will launch the 'Early Bird Breakfast Campaign' at 'REF Matsuyamashi-Ekimae by Vessel Hotels' (Location: Matsuyama City, Ehime Prefecture; Manager: Hirohide Setoguchi) starting April 1, 2026 (Wednesday). This campaign offers Ehime specialty products to guests who enter and use the breakfast service between 6:00 AM, the start of breakfast service, and 6:30 AM.

As part of encouraging morning activities, this campaign offers a special coin for a no-lose gachapon (capsule toy machine) to guests who enter and use the breakfast service by 6:30 AM. One coin will be given per person. Children who use the breakfast service for free are not eligible. Guests can enjoy the excitement of winning an Ehime specialty product.

About the Breakfast "Matsuyama and Ehime Travel Breakfast"

This breakfast brings together delicious local specialties from all over Ehime, including Ehime's representative "Tai-meshi" (sea bream rice), Matsuyama's "Moburi-meshi," and Imabari's "Tamago-meshi" (egg rice). Additionally, local flavors such as miso soup with Matsuyama-age (fried tofu) and Kumayama fu-miso, and the local dish "Imotaki" (stewed taro) are available. For drinks, guests can enjoy a tasting experience of five types of mandarin orange juice, including "Unshu Mikan" and "Setoka," showcasing Ehime's charm as the "Citrus Kingdom." Matsuyama's local sake from "Ishizuchi Sake Brewery" is also available, allowing guests to enjoy Ehime's alcoholic beverages from the morning. Furthermore, original sweets made with citrus are provided. The dishes are served on "Tobe-yaki" pottery, designated as a traditional national craft. Please savor the regional charm with a breakfast meticulously prepared from the utensils to the dishes.

**[Price (Tax Included)]** Staying guests: Adults 1,800 yen / 6-12 years old 900 yen / Under 5 years old free Walk-in guests: Adults 2,000 yen / 4-12 years old 1,000 yen / Under 3 years old free

"Early Bird Breakfast Campaign" Overview

**[Campaign Period]** April 1, 2026 (Wednesday) to June 30, 2026 (Tuesday) *The period may be extended.

**[Campaign Details]** Guests who enter and use the breakfast service between 6:00 AM, the start of breakfast service, and 6:30 AM will receive one special coin per person for a no-lose gachapon. *Children who use the breakfast service for free are not eligible. *Contents are subject to change without notice.

About REF Matsuyamashi-Ekimae by Vessel Hotels

Located in a prime location adjacent to Iyotetsu Matsuyamashi Station. The hotel's concept is "THE STATION," featuring "Iyotetsu Rooms" designed with a railway theme. From the windows of these rooms, guests can enjoy a rail view of the tram, offering a travel experience for railway fans and a wide range of other guests. The hotel also offers a large public bath with a sauna and private family baths available for leisurely use, providing a relaxing space for both staying guests and day visitors. Official Website: https://www.vessel-hotel.jp/ref/matsuyama/

Service Features

- Children 18 years old and under stay free when sharing a room with parents or grandparents. - A wide range of rental items for children, such as baby beds, and free provision of baby amenities like diapers and wipes, making it recommended for family trips with small children. - A comprehensive range of free amenities including cleansing oil, facial wash, and toner. - Complimentary welcome drinks are offered as a hospitality gesture upon arrival.

Vessel Hotel Development Co., Ltd. Company Profile

Company Name: Vessel Hotel Development Co., Ltd. Head Office: 3-4-27 Minamihonjo, Fukuyama City, Hiroshima Prefecture, 720-0077 TEL (084) 920-1230 FAX (084) 920-1156 Established: September 24, 2003 Capital: 10 million yen Fiscal Year End: March Shareholder Composition: 100% owned by Vessel Co., Ltd. Bessel Group: Vessel Co., Ltd., Vessel Techno Service Co., Ltd., Shibuya Museum of Art Public Interest Incorporated Foundation Number of Vessel Group Employees: 2,632 (as of March 1, 2026)