Inclusive Snack Brand 'Blue blossom' to Participate in Sapporo's 'WellFes2026' Welfare Event
Sapporo-based snack brand 'Blue blossom' will participate in the 'WellFes2026' welfare event on May 24th. The company provides additive-free sweets using upcycled produce from Hokkaido to promote an inclusive society.
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- 📰 Published: May 22, 2026 at 05:51
- 🔍 Collected: May 21, 2026 at 21:31
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'Blue blossom,' a brand manufacturing and selling sweets made from Hokkaido's misshapen vegetables without preservatives or artificial colors (operated by Blue blossom Co., Ltd., based in Sapporo, Hokkaido, led by Representative Director Isao Kudo), will participate in the welfare event 'WellFes2026' to be held at 'Air Water Forest' (Chuo-ku, Sapporo) on May 24, 2026 (co-hosted by NPO Aeria and General Incorporated Association Fanfare). On the day, they will sell sweets that are kind to the heart and body while reducing food waste. Resonating with the event concept of 'New and inclusive welfare,' they will deliver a message aimed at realizing a society where 'everyone mixes together without barriers,' regardless of age or disability, through food.
1. Background: Resonance with a 'Barrier-Free World'
Blue blossom was born from the founder's strong desire to 'create a place where young people from various backgrounds, including my own daughter, can naturally work and shine.' The strong message of WellFes2026, 'Welfare is not just for someone special,' and its groundbreaking initiatives to share the passion of welfare sites with society deeply resonate with our philosophy of 'building a society where there is no boundary between welfare and daily life.'
2. 'Vegetable Snacks' for Everyone to Enjoy
Under the theme of 'Turning waste into deliciousness' and 'Connecting regions and the future through vegetable snacks,' the booth will offer pound cakes and rusks made by upcycling vegetables grown in Hokkaido's rich soil that are otherwise discarded as 'standard-mismatched.' Kindness without preservatives, artificial colors, or white sugar: Committed to materials that everyone can enjoy safely, from small children to the elderly and health-conscious. Warmth created by the family: The cute vegetable characters and brand logo on the packaging were designed by the founder's daughters, ensuring that warmth is felt the moment the product is held.
3. 'WellFes2026' Event Overview
This event is a participatory event where visitors can 'see, know, and experience' welfare through lectures, booths, and idea pitches. Date: May 24, 2026 (Sun) 11:00-17:00, Location: Air Water Forest (Kita 8-jo Nishi 13-chome 28-21, Chuo-ku, Sapporo, Hokkaido), Admission: Free (pre-registration required for some content). Co-hosted by NPO Aeria and General Incorporated Association Fanfare. URL: https://creativeclinic.jp/wellfes2026
1. Background: Resonance with a 'Barrier-Free World'
Blue blossom was born from the founder's strong desire to 'create a place where young people from various backgrounds, including my own daughter, can naturally work and shine.' The strong message of WellFes2026, 'Welfare is not just for someone special,' and its groundbreaking initiatives to share the passion of welfare sites with society deeply resonate with our philosophy of 'building a society where there is no boundary between welfare and daily life.'
2. 'Vegetable Snacks' for Everyone to Enjoy
Under the theme of 'Turning waste into deliciousness' and 'Connecting regions and the future through vegetable snacks,' the booth will offer pound cakes and rusks made by upcycling vegetables grown in Hokkaido's rich soil that are otherwise discarded as 'standard-mismatched.' Kindness without preservatives, artificial colors, or white sugar: Committed to materials that everyone can enjoy safely, from small children to the elderly and health-conscious. Warmth created by the family: The cute vegetable characters and brand logo on the packaging were designed by the founder's daughters, ensuring that warmth is felt the moment the product is held.
3. 'WellFes2026' Event Overview
This event is a participatory event where visitors can 'see, know, and experience' welfare through lectures, booths, and idea pitches. Date: May 24, 2026 (Sun) 11:00-17:00, Location: Air Water Forest (Kita 8-jo Nishi 13-chome 28-21, Chuo-ku, Sapporo, Hokkaido), Admission: Free (pre-registration required for some content). Co-hosted by NPO Aeria and General Incorporated Association Fanfare. URL: https://creativeclinic.jp/wellfes2026
FAQ
Where can I buy Blue blossom products?
Please check the official website (https://creativeclinic.jp/wellfes2026) for details. They are currently sold mainly at welfare events and similar venues.
What are the highlights of WellFes2026?
It is a participatory event where visitors can 'see, know, and experience' welfare through lectures, interactive booths, and idea pitches.
What are 'misshapen vegetables' (規格外野菜)?
These are vegetables that are discarded because of their irregular shapes, despite being perfectly edible. Blue blossom upcycles these vegetables.