Students Take the Lead in Promoting Hokkaido's Charms: Hokkaidonors and Blue Blossom Host a 3-Day Limited POPUP at Kinshicho Marui

Blue Blossom Co., Ltd. (Headquarters: Sapporo, Hokkaido, Representative Director: Isao Kudo) collaborated with the student organization Hokkaidonors to hold a POPUP event from Sunday, February 15th to Tuesday, February 17th, 2026, for three days at the special event space on the 1st floor of Kinshicho Marui, aiming to promote Hokkaido's appeal in urban areas.

An event booth realized through the co-creation of students and companies. The charms of Hokkaido were delivered to visitors through "food" and "interaction."

At this event, Blue Blossom's popular products, such as pound cakes and vegetable rusks made with Hokkaido-grown vegetables, were sold. Students took the lead in planning, promoting, and selling these items, focusing on Hokkaido's food, tourism, and culture.

At the venue, student members of Hokkaidonors actively managed an interactive booth introducing Hokkaido's tourism, food, and regional attractions. Through the distribution of tourist brochures and a message-writing activity on a Hokkaido map, conversations with visitors were sparked, creating opportunities to deepen interest in Hokkaido.

A Hokkaido support booth operated by students. Interaction with visitors was deepened through tourist brochures and an interactive map activity.

Additionally, as an interactive activity for visitors, a Hokkaido map was set up where people could freely write their thoughts about Hokkaido, favorite regions, or recommended foods. Prompted by conversations with students, many visitors participated, and warm messages about Hokkaido filled the venue.

An interactive map activity where visitors could write their thoughts and favorite regions of Hokkaido. Many interactions were born through conversations with students.

During the event, many families with children visited. The opportunity to sample products led to many purchases. Visitors appreciated the gentle sweetness of Hokkaido-grown vegetables and the less-sweet, easy-to-eat nature of the products, with many buying multiple items as gifts or for home consumption.

Many visitors, including parents and children, were drawn to the products after sampling. The gentle sweetness and ease of eating of Hokkaido vegetables received high praise.

This POPUP event became a new form of co-creation, with members of the student organization Hokkaidonors actively involved in planning, promotion, and operation, conveying Hokkaido's charms to the urban area. Through conversations with visitors and interactive activities, it led to the creation of a space that fostered interest in Hokkaido's food and regions.

The venue atmosphere where natural interaction between students and visitors occurred. Hokkaido's charms were conveyed through conversation.

Moving forward, Blue Blossom Co., Ltd. will deepen its collaboration with Hokkaidonors to develop new product ideas and event initiatives that leverage Hokkaido's food, tourism, and regional resources. By combining students' ideas with the practical capabilities of regional companies, we aim to create a new co-creation model that delivers Hokkaido's appeal nationwide.