"Out of Spec" Becomes Value. Hokkaido's New Standard for Vegetables.

We are participating in "April Dream," an initiative to make April 1st a day to share dreams. This press release is the dream of Blue Blossom Co., Ltd.

Vegetables that are still edible are discarded simply because their shape is slightly different.

Things that should be delicious and edible are deemed worthless simply because they are "out of spec." We felt a sense of dissonance with this reality. Vegetables that would have been discarded are delivered to someone as "deliciousness."

Blue Blossom Co., Ltd. is creating new value by utilizing "out of spec" vegetables from Hokkaido, transforming them into pound cakes and rusks. We carefully preserve the natural flavors of the ingredients, produce each item by hand, and deliver them through events and our e-commerce site.

We are also focusing on initiatives that combine food and education, such as product development projects with high school students.

Our Dream

Our goal is a society where the term "out of spec" is no longer necessary.

We envision a future where things are chosen for their substance, not their appearance. Where their true value is properly recognized, and ingredients are utilized without waste.

And where someone's "what a waste" transforms into another's "delicious" or "happy."

We want to create this future, a naturally spreading cycle within society, starting from Hokkaido. We bake them by hand, bringing out the individuality of the ingredients.

Why We Undertake This Challenge

We are a small company run by family. While engaging with "food" as an extension of our daily lives, we have always valued the ingredients before us and our connections with people. Learning about the reality of vegetables, carefully grown by farmers, being discarded, this business began from a feeling of "what a waste."

Future Initiatives

Currently, we are expanding our sales opportunities both within and outside Hokkaido, focusing on the production and sale of baked goods using "out of spec" vegetables.

In the future, we aim to deliver value to more people through: ・Strengthening collaboration with farmers ・Expanding product development projects with schools ・Developing new products through collaboration with companies

Seeking Partners to Build the Future Together

This initiative cannot be realized by us alone. ・Farmers who wish to work on utilizing "out of spec" vegetables ・Companies interested in collaborating on product development and sales ・Educational stakeholders who can get involved through education and community activities We would be delighted to create new value together.

Company Overview

Blue Blossom Co., Ltd. Manufactures and sells baked goods using "out of spec" vegetables from Hokkaido. With the concept of "Turning 'What a Waste' into Deliciousness,'" we are working to reduce food loss and revitalize the region.