Students Lead Promotion of Hokkaido's Charms: Hokkaidonors and Blue blossom Hold 3-Day Limited POPUP at Kinshicho Marui

Blue blossom Co., Ltd. (Headquarters: Sapporo, Hokkaido; Representative Director: Isao Kudo), in collaboration with the student group Hokkaidonors, held a 3-day limited POPUP event from Sunday, February 15, to Tuesday, February 17, 2026, at the 1F special event space of Kinshicho Marui, to promote the charms of Hokkaido in urban areas.

The event booth was realized through co-creation between students and a company, delivering the appeal of Hokkaido through "food" and "interaction" to visitors.

At this event, popular Blue blossom products, such as pound cakes and vegetable rusks made with Hokkaido-grown vegetables, were sold. Students took the lead in planning, promoting, and selling products based on the themes of Hokkaido's food, tourism, and culture.

At the venue, student members of Hokkaidonors took the initiative to set up an interaction booth introducing the tourism, food, and regional charms of Hokkaido. Through the distribution of tourist brochures and a message project on a Hokkaido map, conversations with visitors were sparked, creating an opportunity to deepen their interest in Hokkaido.

The Hokkaido support booth was operated by students. Through tourist brochures and an interactive map project, interactions with visitors were deepened.

Additionally, as an interactive project for visitors, a Hokkaido map was set up where visitors could freely write their thoughts on Hokkaido, favorite regions, and recommended foods. Many visitors participated, prompted by conversations with students, and warm messages for Hokkaido gathered at the venue.

An interactive map project where visitors could write their thoughts on Hokkaido and recommended regions. Many interactions were born through conversations with students.

During the event period, many families with children and family groups visited, and many were seen picking up products after tasting samples. Many sympathized with the gentle sweetness of Hokkaido-grown vegetables and their easy-to-eat, moderately sweet taste, with some purchasing multiple items as souvenirs or for home use.