Tenshin Nasukawa x Vegas Vegas Collaboration First Phase! New Commercial "The Power That Boils Moves the World" Conveying the "Philosophy of Challenge" to Air from April 1, 2026 (Wednesday)!
Key facts
- Tenshin Nasukawa x Vegas Vegas Collaboration First Phase! New Commercial "The Power That Boils Moves the World" Conveying the "Philosophy of Challenge" to Air from April 1, 2026 (Wednesday)!
- Vegas Vegas launches a new commercial featuring professional boxer Tenshin Nasukawa as part of its rebranding project, conveying a philosophy of challenge.
- Source: PR Times
- Date: April 2, 2026
Direct answer
Vegas Vegas launches a new commercial featuring professional boxer Tenshin Nasukawa as part of its rebranding project, conveying a philosophy of challenge.
- Citation
- Tenshin Nasukawa x Vegas Vegas Collaboration First Phase! New Commercial "The Power That Boils Moves the World" Conveying the "Philosophy of Challenge" to Air from April 1, 2026 (Wednesday)! (April 2, 2026), PR Times
- Source
- PR Times
- Date
- April 2, 2026
Vegas Vegas launches a new commercial featuring professional boxer Tenshin Nasukawa as part of its rebranding project, conveying a philosophy of challenge.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 23:36
- 🔍 Collected: April 2, 2026 at 19:37
- 🤖 AI Analyzed: April 17, 2026 at 23:45 (364h 8m after Collected)
Vegas Vegas Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Hideyuki Takahashi) has been promoting a rebranding project since November 2025, primarily through its official Vegas Vegas Instagram, to more clearly communicate its stance as an "entertainment company that continues to challenge."
As a new initiative of the project, a new commercial featuring professional boxer Tenshin Nasukawa (Teiken Gym), our brand ambassador, will be aired and a new corporate website will be launched from April 1, 2026 (Wednesday).
■ Brand Message: "The Power That Boils Moves the World."
The brand message conveyed in this commercial is "The Power That Boils Moves the World." At our company, we express the passion and ambition that wells up from within as "boiling power," and we believe it is the driving force for continuing to challenge. The attitude of constantly challenging is our strength and a value we want to cherish even after rebranding.
Tenshin Nasukawa's continuous challenging attitude in facing big goals truly embodies "boiling power," and it strongly aligns with our company's values and corporate stance.
Tenshin Nasukawa × Vegas Vegas "The Power That Boils Moves the World" Edition
Video URL
■ Supervised by Creative Director / Photographer HIRO KIMURA
What was emphasized in the production of the commercial was how to express the "philosophy of challenge" of Tenshin Nasukawa and our company.
This commercial was planned and produced by Creative Director / Photographer HIRO KIMURA, symbolically depicting "challenge" with dynamic scenes such as a hawk soaring along the coastline, a roaring tiger, and Tenshin Nasukawa standing in a skyscraper amidst a thunderstorm.
On the other hand, the narration "Seeking a ray of light, running through a lonely path, a new landscape unfolds beyond" conveys the idea that "the future is created by one's daily efforts."
The final scene concludes with Tenshin Nasukawa's powerful gaze showing "resolve" and the brand message "The Power That Boils Moves the World."
■ CM Broadcast Overview
【Broadcast Period】
April 1, 2026 (Wednesday) - April 30, 2026 (Thursday)
*Some media will continue broadcasting after May
【Broadcast Media】
・TV Commercials
Broadcast Area: Hokkaido (Sapporo Television Broadcasting, Hokkaido Television Broadcasting), Miyagi Prefecture (Miyagi Television, Tohoku Broadcasting), Yamagata Prefecture (Yamagata Broadcasting, Television Yu Yamagata, Sakuranbo Television, Yamagata Television)
・Outdoor Advertising
Broadcast Area: Hokkaido (Sapporo), Tokyo (Shinjuku), Osaka (Namba)
・Digital Media
Broadcast Media: YouTube, Netflix
【CM Planning and Production】
・HIRO KIMURA
*Outdoor advertising image
*Please refrain from obstructing passersby.
*Please refrain from direct inquiries to vision-equipped building owners or facilities.
■ Corporate Website Fully Renewed in Line with New Brand Message
In conjunction with the release of the new brand message, the corporate website has also been fully renewed. A chic design based on black and white is used, with red, inspired by "boiling power," as an accent color. We hope that our stance and values can be felt not only through words but also through the design.
In addition, we have launched a new owned media, "VEGAS INSIDE." Currently, it mainly features articles related to rebranding, but in the future, we will focus particularly on our "human resources" and disseminate detailed information about our corporate activities. Full versions of employee interviews, which are usually posted on our official Instagram, will also be released sequentially, so please keep an eye out.
Corporate Website URL
VEGAS INSIDE
https://www.vegasvegas.co.jp/vegas-inside/
Our company brochure will also be renewed.
The new company brochure will focus on conveying "what kind of entertainment company we want to be," visualizing our corporate stance.
■ About Tenshin Nasukawa (Teiken Gym)
Born in 1998, from Chiba Prefecture.
Achieved an undefeated record of 42 wins in 42 kickboxing matches, earning him the nickname "Child Prodigy" and attracting attention in the martial arts world.
Switched to professional boxing in 2023 and aims to win a world title in boxing with a style that utilizes speed and technical skill.
He continues to evolve as one of Japan's leading athletes.
He will face a WBC World Bantamweight title eliminator match at Ryogoku Kokugikan on April 11, 2026 (Saturday).
FAQ
What is the title and message of the new commercial?
The title is "The Power That Boils Moves the World" and the brand message is "The Power That Boils Moves the World." It expresses a philosophy of challenge driven by passion and motivation.
When and where will the new commercial be aired?
It will be aired from April 1 (Wed) to April 30 (Thu), 2026, on TV in Hokkaido, Miyagi, and Yamagata prefectures, on outdoor advertisements in Sapporo, Shinjuku, and Namba, and on YouTube and Netflix.
How has the corporate website been renewed?
It has been revamped with a chic design based on black and white, with red as an accent color symbolizing "boiling power." The owned media "VEGAS INSIDE" has also been launched to disseminate information focusing on corporate activities and human resources.