Amidst a shortage of PR professionals, AI can now replicate personalized PR expertise. Asia's No.1*¹ PR agency launches "PRai," an AI SaaS trained with its know-how.
Antil Inc., a subsidiary of Vector Inc., has launched "PRai," an AI SaaS/PR DX service that leverages 20 years of PR consulting expertise. This service uses a unique "7D Method" evaluation algorithm to quantitatively score the "social value" of corporate communications—how much impact and empathy they generate among society and consumers—and transforms them into resonant stories. It aims to support corporate PR activities by helping them move beyond self-serving communications, build relationships with social issues and consumers, and address the shortage and personalization of PR talent.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 20:30
- 🔍 Collected: April 8, 2026 at 12:00
- 🤖 AI Analyzed: April 20, 2026 at 15:27 (291h 27m after Collected)
Antil Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Toshinari Katsura; hereinafter Antil), a subsidiary of Vector Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Shoji Nishie; TSE Prime: 6058), has launched "PRai," an AI SaaS/PR DX service that has learned 20 years of PR consulting expertise. This service uses a unique evaluation algorithm, the "7D Method," to quantitatively score the "social value" of corporate communications—how much impact and empathy they generate among society and consumers—and transforms them into resonant stories. In an era of information overload, it supports corporate PR activities by helping them move beyond self-serving communications and build relationships with social issues and consumers.
*1 From PRovoke's GLOBAL TOP 250 PR AGENCY RANKING 2024
## In Japan, where 65% of PR personnel also handle other duties, PR operations are highly personalized.
While the information environment has become highly sophisticated, the PR field faces a severe talent shortage. Especially in small and medium-sized enterprises, 88.6% of PR personnel also handle other duties*², and over 40% of companies manage PR activities with two or fewer staff members. The situation where highly complex judgments are required within limited time has become the norm. Although strategic decisions such as "what information to deliver, from what angle, and to which media" are inherently required, it is not uncommon for sufficient time for consideration to be unavailable.
In such circumstances, the success or failure of PR often still depends on individual experience and intuition, leading to a structure where this expertise is not easily shared or passed down within the organization. As a result, the reproducibility of PR activities is lost, and the problem of "good initiatives not being properly communicated to society" becomes apparent.
*2 Source: Lake Crew Inc. "Survey on the Actual State of PR Activities in Small and Medium-sized Enterprises" (November 2024, targeting 273 PR personnel)
https://prtimes.jp/main/html/rd/p/000000024.000125644.html
## PRai: A PR DX service that translates PR know-how into a "universally usable form."
Antil developed the "7D Method," a unique framework, to enable the reproduction of the "interestingness" that PR professionals believe resonates with society. PRai, which is now being launched, has learned this 7D Method, allowing AI to replicate the thinking of PR professionals, which existing generative AI services cannot achieve.
## Features of PRai
- **① Scoring based on the unique evaluation framework "7D Method"**
The core of PRai is the "7D Method," a framework that systematizes the PR know-how honed by the Vector Group over 20 years of practical experience. It evaluates submitted communication content from seven perspectives, such as its connection to society and its impact on consumers.
*1 From PRovoke's GLOBAL TOP 250 PR AGENCY RANKING 2024
## In Japan, where 65% of PR personnel also handle other duties, PR operations are highly personalized.
While the information environment has become highly sophisticated, the PR field faces a severe talent shortage. Especially in small and medium-sized enterprises, 88.6% of PR personnel also handle other duties*², and over 40% of companies manage PR activities with two or fewer staff members. The situation where highly complex judgments are required within limited time has become the norm. Although strategic decisions such as "what information to deliver, from what angle, and to which media" are inherently required, it is not uncommon for sufficient time for consideration to be unavailable.
In such circumstances, the success or failure of PR often still depends on individual experience and intuition, leading to a structure where this expertise is not easily shared or passed down within the organization. As a result, the reproducibility of PR activities is lost, and the problem of "good initiatives not being properly communicated to society" becomes apparent.
*2 Source: Lake Crew Inc. "Survey on the Actual State of PR Activities in Small and Medium-sized Enterprises" (November 2024, targeting 273 PR personnel)
https://prtimes.jp/main/html/rd/p/000000024.000125644.html
## PRai: A PR DX service that translates PR know-how into a "universally usable form."
Antil developed the "7D Method," a unique framework, to enable the reproduction of the "interestingness" that PR professionals believe resonates with society. PRai, which is now being launched, has learned this 7D Method, allowing AI to replicate the thinking of PR professionals, which existing generative AI services cannot achieve.
## Features of PRai
- **① Scoring based on the unique evaluation framework "7D Method"**
The core of PRai is the "7D Method," a framework that systematizes the PR know-how honed by the Vector Group over 20 years of practical experience. It evaluates submitted communication content from seven perspectives, such as its connection to society and its impact on consumers.