Vans Launches 'Off The Wall' Campaign Chapter Two, Spotlighting the Authentic with New Mohair and Studs Collection

Vans, the action sports footwear and apparel brand, launches the second chapter of its brand campaign 'Off The Wall' on Tuesday, June 16, 2026, spotlighting the Authentic—the original foundation of the brand.

This chapter re-examines the enduring appeal of the Authentic, loved for over 60 years, while launching a new collection of Authentic footwear.

Centered on the brand’s slogan 'Off The Wall,' the campaign honors individuals who have lived authentically alongside the shoe and collaborates with today’s rule-breakers to express this spirit.

Originally launched at the brand’s inception in 1966, the Authentic has evolved into a symbol of self-expression, continuously embraced across generations and genres. Its simple design has taken on infinite expressions through the individuality of its wearers.

The 'Premium Authentic Ibiza' features a long-pile mohair material accented with studs.

It adds bold new textures and playful elements to the classic Authentic silhouette.

Designed as a standout accent, it brings personality to any outfit.

The 'Authentic Duck Canvas' uses durable duck canvas material.

Its rustic texture develops character over time, enhancing the Authentic’s inherently minimalist silhouette. A timeless staple that naturally integrates into everyday style.

The Premium Authentic Ibiza launches on Thursday, June 18, while other campaign items are now available at the Vans official online store, Vans Stores nationwide, and authorized retailers.

Campaign Cast

The second chapter features four individuals who embody unique styles in their respective fields: rapper and producer Feng, singer-songwriter and artist Ecca Vandal, surfer Mikey February from the Vans Team, and skateboarder Ruby Lilley. Though active in different arenas—music, art, surfing, and skateboarding—each lives authentically, embodying the 'Off The Wall' spirit.

Product Details: 'Premium Authentic Ibiza' – Launching June 18, 2026

Product Details: 'Authentic Duck Canvas' – Now on sale

Product Details: 'Authentic Boat Shoe' – Now on sale

Authentic Boat Shoe

(MARSHMALLOW)

Model No.: VN000Z6WCCZ

Store Price: ¥10,450 (tax included)

A boat shoe equipped with a deck sole that delivers high grip even on wet surfaces.

Authentic Boat Shoe

(Soft Slate Blue)

Model No.: VN000Z6WGRI

Store Price: ¥10,450 (tax included)

Product Details: 'Authentic Hi 2.0' and 'Premium Authentic' – Now on sale

Where to Buy

Vans Official Online Store

Vans Store Harajuku, Aqua City Odaiba

Authorized Vans Retailers

About Vans

Vans®, a brand of VF Corporation (NYSE: VFC), was born in 1966 in Anaheim, California. As an original action sports footwear, apparel, and accessories brand, Vans is sold in over 100 countries and regions. The Vans® brand champions creative self-expression in action sports, art, music, and street culture, empowering those who live 'Off The Wall.' It continues to innovate through platforms like the 'Vans Pipe Masters' and 'House of Vans,' its cultural hub and live venue.

Vans, 'Off The Wall' Since '66

https://www.vans.co.jp/

Instagram: @vansjapan

#offthewall