Registration Opens for 'August 8 Reuse Day' Reuse Experience Event for Elementary Students on August 7-8, 2026: 'Connecting Smiles to the Power of the Future'
ValuesFusion and BOOKOFF Group Holdings will hold a reuse experience event for elementary students and parents on August 7-8, 2026. Registration begins April 15. The event aims to promote the circular economy.
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- 📰 Published: April 15, 2026 at 19:00
- 🔍 Collected: April 15, 2026 at 10:31
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Key Visual: August 8 Reuse Day ~Connecting Smiles to the Power of the Future.~
ValuesFusion Inc. (Headquarters: Minato-ku, Tokyo, CEO: Keita Takeuchi), which supports vocational experience and entrepreneurship programs for elementary, middle, and high school students as well as corporate sustainability promotion, along with BOOKOFF Group Holdings Co., Ltd. (Headquarters: Sagamihara-shi, Kanagawa, President & CEO: Yasutaka Horiuchi), will act as the 2026 'August 8 Reuse Day' Executive Committee. They will host a reuse experience event titled 'August 8 Reuse Day ~Connecting Smiles to the Power of the Future.~' for elementary school students and their parents, supported by 31 companies (Backed by the Ministry of the Environment and the Ministry of Economy, Trade and Industry). Accordingly, acceptance of event participation applications will begin today, Wednesday, April 15, 2026.
◾️Official Website for August 8 Reuse Day ~Connecting Smiles to the Power of the Future.~ (within Shokugyo-Taiken.com)
Applications are accepted at the following site.
URL: https://shokugyotaiken.com/event/257
'August 8 Reuse Day ~Connecting Smiles to the Power of the Future.~' 2025 Event Scene ①
'August 8 Reuse Day ~Connecting Smiles to the Power of the Future.~' 2025 Event Scene ②
■ 98.5% of people who 'have not reused in the past year' unconsciously utilize reuse out of necessity
As the transition to a circular economy, which circulates resources and products to maximize value, progresses domestically and internationally, reuse—repeatedly using items without changing their form—is an action driven by consumers' necessity, born from the sentiment that throwing away unused items is wasteful, and it connects directly to the circular economy. The domestic reuse market is projected to reach a scale of approximately 3.3 trillion yen in 2024 and 4 trillion yen by 2030 (*1). On the other hand, the percentage of consumers who have experienced reuse in both purchasing and selling/handing over in the past year is decreasing to around 30%. The Ministry of the Environment aims to expand the base of reuse and make it a norm, announcing a goal to increase the percentage of experienced users to 35.3% for purchasing reused goods and 36.8% for selling/handing over unused products by 2030 (*2).
As the leading company in reuse, the BOOKOFF Group, co-chairing the 2026 'August 8 Reuse Day' Executive Committee, is working through its business to make reuse more accessible to consumers in order to promote the entire industry. According to a survey targeting BOOKOFF official app members to understand the gap in customers' perceptions of reuse, it was revealed that 98.5% of those who answered 'have not experienced reuse in the past year' had actually used BOOKOFF for either selling or purchasing in the most recent year, unconsciously taking reuse actions. Based on these results, we aim to use Reuse Day as a catalyst to instill the recognition that various companies' services are indeed 'reuse', helping consumers realize that their unconscious daily actions are smart choices leading to a circular economy, thereby making reuse a natural part of consumer behavior.
Survey on reuse targeting BOOKOFF official app members
[Survey Overview]
Survey Period: February 24 - March 9, 2026
Target: 15,468 BOOKOFF official app members
Method: Internet survey
◾️Significance of hosting the reuse experience event 'August 8 Reuse Day ~Connecting Smiles to the Power of the Future.~'
'Reuse Day' is a commemorative day applied for and established by the Japan Reuse Affairs Association in 2023, with the aim of having more people learn about the goodness and fun of reuse and engage in it. August 8th originates from the alignment of the number '8', which shares the same shape as '∞' (infinity), representing the continuous circulation of items from person to person.
To deepen the understanding of reuse while transforming negative images into positive ones, and to prompt behavioral change sparked by Reuse Day, we will hold a reuse experience event over two days on Friday, August 7 and Saturday, August 8, 2026, with the backing of the Ministry of the Environment and METI, alongside 31 endorsing companies.
This event is primarily aimed at 5th and 6th-grade elementary school students and their parents, who learn about sustainable living in school. By experiencing reuse, which they have acquired as knowledge through classes, in a workshop setting, we will create opportunities for them to incorporate it into their daily lives and act by seeing the circular society as their own personal matter.
ValuesFusion Inc. (Headquarters: Minato-ku, Tokyo, CEO: Keita Takeuchi), which supports vocational experience and entrepreneurship programs for elementary, middle, and high school students as well as corporate sustainability promotion, along with BOOKOFF Group Holdings Co., Ltd. (Headquarters: Sagamihara-shi, Kanagawa, President & CEO: Yasutaka Horiuchi), will act as the 2026 'August 8 Reuse Day' Executive Committee. They will host a reuse experience event titled 'August 8 Reuse Day ~Connecting Smiles to the Power of the Future.~' for elementary school students and their parents, supported by 31 companies (Backed by the Ministry of the Environment and the Ministry of Economy, Trade and Industry). Accordingly, acceptance of event participation applications will begin today, Wednesday, April 15, 2026.
◾️Official Website for August 8 Reuse Day ~Connecting Smiles to the Power of the Future.~ (within Shokugyo-Taiken.com)
Applications are accepted at the following site.
URL: https://shokugyotaiken.com/event/257
'August 8 Reuse Day ~Connecting Smiles to the Power of the Future.~' 2025 Event Scene ①
'August 8 Reuse Day ~Connecting Smiles to the Power of the Future.~' 2025 Event Scene ②
■ 98.5% of people who 'have not reused in the past year' unconsciously utilize reuse out of necessity
As the transition to a circular economy, which circulates resources and products to maximize value, progresses domestically and internationally, reuse—repeatedly using items without changing their form—is an action driven by consumers' necessity, born from the sentiment that throwing away unused items is wasteful, and it connects directly to the circular economy. The domestic reuse market is projected to reach a scale of approximately 3.3 trillion yen in 2024 and 4 trillion yen by 2030 (*1). On the other hand, the percentage of consumers who have experienced reuse in both purchasing and selling/handing over in the past year is decreasing to around 30%. The Ministry of the Environment aims to expand the base of reuse and make it a norm, announcing a goal to increase the percentage of experienced users to 35.3% for purchasing reused goods and 36.8% for selling/handing over unused products by 2030 (*2).
As the leading company in reuse, the BOOKOFF Group, co-chairing the 2026 'August 8 Reuse Day' Executive Committee, is working through its business to make reuse more accessible to consumers in order to promote the entire industry. According to a survey targeting BOOKOFF official app members to understand the gap in customers' perceptions of reuse, it was revealed that 98.5% of those who answered 'have not experienced reuse in the past year' had actually used BOOKOFF for either selling or purchasing in the most recent year, unconsciously taking reuse actions. Based on these results, we aim to use Reuse Day as a catalyst to instill the recognition that various companies' services are indeed 'reuse', helping consumers realize that their unconscious daily actions are smart choices leading to a circular economy, thereby making reuse a natural part of consumer behavior.
Survey on reuse targeting BOOKOFF official app members
[Survey Overview]
Survey Period: February 24 - March 9, 2026
Target: 15,468 BOOKOFF official app members
Method: Internet survey
◾️Significance of hosting the reuse experience event 'August 8 Reuse Day ~Connecting Smiles to the Power of the Future.~'
'Reuse Day' is a commemorative day applied for and established by the Japan Reuse Affairs Association in 2023, with the aim of having more people learn about the goodness and fun of reuse and engage in it. August 8th originates from the alignment of the number '8', which shares the same shape as '∞' (infinity), representing the continuous circulation of items from person to person.
To deepen the understanding of reuse while transforming negative images into positive ones, and to prompt behavioral change sparked by Reuse Day, we will hold a reuse experience event over two days on Friday, August 7 and Saturday, August 8, 2026, with the backing of the Ministry of the Environment and METI, alongside 31 endorsing companies.
This event is primarily aimed at 5th and 6th-grade elementary school students and their parents, who learn about sustainable living in school. By experiencing reuse, which they have acquired as knowledge through classes, in a workshop setting, we will create opportunities for them to incorporate it into their daily lives and act by seeing the circular society as their own personal matter.