Valuence Announces Collaboration with MLS Powerhouse LA Galaxy Using 'Captain Tsubasa' IP!
Valuence Japan will collaborate with the MLS club LA Galaxy using the 'Captain Tsubasa' IP. The partnership includes a limited edition scarf giveaway at a Los Angeles event in May 2026, aiming to boost global recognition and support Nankatsu SC.
📋 Article Processing Timeline
- 📰 Published: May 22, 2026 at 19:00
- 🔍 Collected: May 22, 2026 at 10:31
- 🤖 AI Analyzed: May 27, 2026 at 11:32 (121h 0m after Collected)
Valuence Japan Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Mitsutoshi Tomita) has announced a collaboration with the Major League Soccer (MLS) club LA Galaxy as part of its IP (Intellectual Property) business utilizing characters from 'Captain Tsubasa.'
This collaboration will take place during the 'Japanese Heritage Ticket Pack' event hosted by LA Galaxy in Los Angeles on Saturday, May 23, 2026. A limited edition scarf featuring a 'Captain Tsubasa' design will be produced and distributed as a special novelty to attendees who purchased the ticket pack.
### Promoting Global Expansion Through 'Captain Tsubasa' IP
The Valuence Group resonates with the philosophy of 'Nankatsu SC,' which aims to deliver dreams and hope to children through soccer, and has been supporting the club as an official partner since March 2021. Furthermore, in August of the same year, Valuence Holdings CEO Shinsuke Sakimoto was appointed as a director of Nankatsu SC, participating directly in the club's management.
In 2022, the group officially launched its 'Captain Tsubasa' IP business, promoting product development and licensing through collaborations with partner companies, leveraging both domestic and international sales channels and global networks.
These efforts aim to expand the reach and brand value of the work while contributing to strengthening the management base and player development environment of Nankatsu SC by returning generated profits to the club.
A key feature of this initiative is maximizing the synergy created through the collaboration between the IP and the sports club, leading to the development of both digital content and real-world sports.
### Creating New Fan Experiences through Collaboration with LA Galaxy
LA Galaxy is one of the most prestigious clubs in the MLS, having produced numerous star players and possessing high international recognition. Currently, the team features Maya Yoshida and Miki Yamane, both experienced members of the Japanese national team, making it highly compatible with Japanese initiatives.
The 'Japanese Heritage Ticket Pack' collaboration is highly supported by many attendees as an important opportunity for disseminating Japanese culture locally.
This collaboration utilizes events with such cultural contexts to expand the recognition of 'Captain Tsubasa' in the North American market and showcase the charm of Japanese content to local fans and the Japanese-American community. Moreover, it creates new touchpoints with the work through a tangible novelty items.
■ Overview of 'Captain Tsubasa' x LA Galaxy Collaboration
- Date: Saturday, May 23, 2026
- Event: Japanese Heritage Celebration (Hosted by LA Galaxy)
- Content: Production and distribution of a limited edition 'Captain Tsubasa' scarf (1 item)
*Note: Ticket packs are already sold out.
This collaboration will take place during the 'Japanese Heritage Ticket Pack' event hosted by LA Galaxy in Los Angeles on Saturday, May 23, 2026. A limited edition scarf featuring a 'Captain Tsubasa' design will be produced and distributed as a special novelty to attendees who purchased the ticket pack.
### Promoting Global Expansion Through 'Captain Tsubasa' IP
The Valuence Group resonates with the philosophy of 'Nankatsu SC,' which aims to deliver dreams and hope to children through soccer, and has been supporting the club as an official partner since March 2021. Furthermore, in August of the same year, Valuence Holdings CEO Shinsuke Sakimoto was appointed as a director of Nankatsu SC, participating directly in the club's management.
In 2022, the group officially launched its 'Captain Tsubasa' IP business, promoting product development and licensing through collaborations with partner companies, leveraging both domestic and international sales channels and global networks.
These efforts aim to expand the reach and brand value of the work while contributing to strengthening the management base and player development environment of Nankatsu SC by returning generated profits to the club.
A key feature of this initiative is maximizing the synergy created through the collaboration between the IP and the sports club, leading to the development of both digital content and real-world sports.
### Creating New Fan Experiences through Collaboration with LA Galaxy
LA Galaxy is one of the most prestigious clubs in the MLS, having produced numerous star players and possessing high international recognition. Currently, the team features Maya Yoshida and Miki Yamane, both experienced members of the Japanese national team, making it highly compatible with Japanese initiatives.
The 'Japanese Heritage Ticket Pack' collaboration is highly supported by many attendees as an important opportunity for disseminating Japanese culture locally.
This collaboration utilizes events with such cultural contexts to expand the recognition of 'Captain Tsubasa' in the North American market and showcase the charm of Japanese content to local fans and the Japanese-American community. Moreover, it creates new touchpoints with the work through a tangible novelty items.
■ Overview of 'Captain Tsubasa' x LA Galaxy Collaboration
- Date: Saturday, May 23, 2026
- Event: Japanese Heritage Celebration (Hosted by LA Galaxy)
- Content: Production and distribution of a limited edition 'Captain Tsubasa' scarf (1 item)
*Note: Ticket packs are already sold out.
FAQ
バリュエンスジャパンとLA Galaxyのコラボレーションの内容は何ですか？
2026年5月23日に開催されるLA Galaxyのイベントにて、『キャプテン翼』デザインの限定スカーフを制作し、チケットパック購入者に配布します。
今回のコラボレーションが実施されるイベントの名称と日程は？
イベント名は「Japanese Heritage Celebration」（チケットパック名称はJapanese Heritage Ticket Pack）で、実施日は2026年5月23日（土）です。
バリュエンスグループと『キャプテン翼』、南葛SCにはどのような関係がありますか？
バリュエンスは南葛SCのオフィシャルパートナーであり、代表の嵜本氏が同クラブの取締役を務めています。IPビジネスの収益は南葛SCへ還元され、経営強化や育成環境整備に活用されます。
LA Galaxyには現在、どのような日本人選手が所属していますか？
元日本代表の吉田麻也選手と山根視来選手が所属しています。
この取り組みの主な目的は何ですか？
北米市場における『キャプテン翼』の認知拡大、ブランド価値向上、および日本発コンテンツの魅力を現地ファンや日系コミュニティへ発信することです。