Valuence Japan Appointed as Silver Partner for the 'J.League All-Star DAZN Cup'
Valuence Japan Inc. announced its appointment as a Silver Partner for the 'J.League All-Star DAZN Cup,' to be held on June 13, 2026. The company, which aims for a sustainable society through its reuse business, decided to sponsor the tournament, resonating with the J.League's philosophy of connecting communities and the future.
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- 📰 Published: May 18, 2026 at 19:00
- 🔍 Collected: May 18, 2026 at 10:31
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Valuence Japan Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Mitsutoshi Tomita) is pleased to announce its appointment as a Silver Partner for the 'J.League All-Star DAZN Cup.'
Background of the Sponsorship
The J.League has cultivated a sports culture throughout Japan, connecting people, communities, and the future through its locally rooted clubs. The memories of support passed down through generations and the stories of local areas progressing alongside their clubs are among the great, unique values of the J.League.
The upcoming 'J.League All-Star DAZN Cup' is a special event gathering selected players from all 60 clubs across J1, J2, and J3. Participating players will be selected based on fan and supporter voting, as well as the 'Meiji Yasuda J.League 100 Year Vision League' Best Eleven. Additional selections recommended by the J.League are also planned to ensure positional balance. The selected players will be divided into teams organized by 6 regions to compete in a 1-day tournament format. This tournament is a highly anticipated event that condenses the appeal of the J.League.
Meanwhile, Valuence Japan operates under the slogan 'Circular Design for the Earth and Us,' aiming to realize a sustainable society through its reuse businesses, such as the brand purchasing service 'Nanboya.' The company views this not merely as buying and selling goods, but as 'an experience of passing sentiments to the future,' placing importance on inheriting the thoughts, backgrounds, and stories imbued in items to the next person, circulating them as new value.
Furthermore, under its mission to 'increase the number of people who live focusing on what is important,' the company aims to realize a society where people can face what is truly important to them—items, experiences, and human connections—rather than just material wealth.
The enthusiasm and emotion generated by sports, as well as the connections with local communities, are also considered one of the 'important values' that enrich people's lives. Valuence Japan deeply resonated with the J.League's philosophy of continuing to pass on sentiments across regions and generations to create new value and emotion, and the special significance of the 'J.League All-Star DAZN Cup,' leading to this Silver Partner appointment.
Valuence Japan will continue to promote initiatives that connect the sentiments imbued in goods and experiences to the future, leading to new encounters between people and value creation through its businesses, including 'Nanboya.'
■ Overview of the J.League All-Star DAZN Cup
- Date and Time: Saturday, June 13, 2026
- Venue: MUFG Stadium (National Stadium)
- Broadcast: DAZN
- Tournament Format: 1-Day tournament format by All-Star teams organized by 6 regions of the Meiji Yasuda J.League 100 Year Vision League (7 matches in total)
- Match Time: 30 minutes per match (no halves)
* 3rd and 5th place deciding matches will be 20 minutes (planned)
■ Overview of Japan Professional Football League (J.League)
- Founded: November 1, 1991
- Representative: Chairman Yoshikazu Nonomura
- Headquarters: 8F Meiji Yasuda Life Insurance Bldg., 2-1-1 Marunouchi, Chiyoda-ku, Tokyo
- Business Description: Organization of professional soccer matches, creation of official records, establishment of regulations related to professional soccer, promotion and support of sports including soccer, etc.
■ Overview of Valuence Japan Inc.
- Founded: September 10, 2019
- Representative: Representative Director Mitsutoshi Tomita
- Headquarters: MA5, 5-6-19 Minamiaoyama, Minato-ku, Tokyo
- Business Description: Purchase and sales of brand-name goods, precious metals, gems, etc.
Background of the Sponsorship
The J.League has cultivated a sports culture throughout Japan, connecting people, communities, and the future through its locally rooted clubs. The memories of support passed down through generations and the stories of local areas progressing alongside their clubs are among the great, unique values of the J.League.
The upcoming 'J.League All-Star DAZN Cup' is a special event gathering selected players from all 60 clubs across J1, J2, and J3. Participating players will be selected based on fan and supporter voting, as well as the 'Meiji Yasuda J.League 100 Year Vision League' Best Eleven. Additional selections recommended by the J.League are also planned to ensure positional balance. The selected players will be divided into teams organized by 6 regions to compete in a 1-day tournament format. This tournament is a highly anticipated event that condenses the appeal of the J.League.
Meanwhile, Valuence Japan operates under the slogan 'Circular Design for the Earth and Us,' aiming to realize a sustainable society through its reuse businesses, such as the brand purchasing service 'Nanboya.' The company views this not merely as buying and selling goods, but as 'an experience of passing sentiments to the future,' placing importance on inheriting the thoughts, backgrounds, and stories imbued in items to the next person, circulating them as new value.
Furthermore, under its mission to 'increase the number of people who live focusing on what is important,' the company aims to realize a society where people can face what is truly important to them—items, experiences, and human connections—rather than just material wealth.
The enthusiasm and emotion generated by sports, as well as the connections with local communities, are also considered one of the 'important values' that enrich people's lives. Valuence Japan deeply resonated with the J.League's philosophy of continuing to pass on sentiments across regions and generations to create new value and emotion, and the special significance of the 'J.League All-Star DAZN Cup,' leading to this Silver Partner appointment.
Valuence Japan will continue to promote initiatives that connect the sentiments imbued in goods and experiences to the future, leading to new encounters between people and value creation through its businesses, including 'Nanboya.'
■ Overview of the J.League All-Star DAZN Cup
- Date and Time: Saturday, June 13, 2026
- Venue: MUFG Stadium (National Stadium)
- Broadcast: DAZN
- Tournament Format: 1-Day tournament format by All-Star teams organized by 6 regions of the Meiji Yasuda J.League 100 Year Vision League (7 matches in total)
- Match Time: 30 minutes per match (no halves)
* 3rd and 5th place deciding matches will be 20 minutes (planned)
■ Overview of Japan Professional Football League (J.League)
- Founded: November 1, 1991
- Representative: Chairman Yoshikazu Nonomura
- Headquarters: 8F Meiji Yasuda Life Insurance Bldg., 2-1-1 Marunouchi, Chiyoda-ku, Tokyo
- Business Description: Organization of professional soccer matches, creation of official records, establishment of regulations related to professional soccer, promotion and support of sports including soccer, etc.
■ Overview of Valuence Japan Inc.
- Founded: September 10, 2019
- Representative: Representative Director Mitsutoshi Tomita
- Headquarters: MA5, 5-6-19 Minamiaoyama, Minato-ku, Tokyo
- Business Description: Purchase and sales of brand-name goods, precious metals, gems, etc.
FAQ
Which company is sponsoring the J.League All-Star DAZN Cup?
Valuence Japan Inc. is sponsoring the event as a Silver Partner.
What kind of company is Valuence Japan?
It is a company operating reuse businesses, including the brand purchasing service 'Nanboya,' aiming for a sustainable society.
When and where will the J.League All-Star 2026 be held?
It will be held on Saturday, June 13, 2026, at the MUFG Stadium (National Stadium).