Valuence Japan and Vivid Garden Collaborate to Expand Sustainable Consumption by Connecting "Tabechoku" Direct-to-Consumer E-commerce with "Nanboya Home Delivery Purchase"
Valuence Japan Inc. and Vivid Garden Inc., operator of the direct-to-consumer e-commerce site "Tabechoku," have partnered to promote sustainable consumption. The collaboration will introduce "Nanboya Home Delivery Purchase," a reuse service, to "Tabechoku" users, aiming to seamlessly integrate food sustainability with the circular economy of goods into daily life. This cross-industry partnership between a direct-to-consumer platform and a reuse service is rare in Japan and is expected to drive future developments.
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Valuence Japan Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Mitsutoshi Tomita) has announced a partnership with Vivid Garden Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Rina Akimoto), which operates the direct-to-consumer e-commerce site "Tabechoku." This collaboration introduces initiatives utilizing "Nanboya Home Delivery Purchase."
This initiative aims to guide "Tabechoku" users towards resource circulation through the reuse of unwanted items. It seeks to expand sustainable choices in both food and goods, making them easily adoptable in daily life.
Expanding Sustainable Consumption and "Sectoral Division"
In recent years, there has been growing interest in "ethical consumption" and sustainable lifestyles, driven by environmental considerations and social responsibility. Beyond the "food" sector, which focuses on reducing food loss and supporting producers, the importance of reuse and circular consumption has also gained widespread recognition in the "goods" sector.
However, such initiatives have often been fragmented by sector, making it difficult to integrate consistent actions across one's entire lifestyle. Amidst this, there is a movement to reconsider consumption behavior holistically across daily life.
Connecting Food and Goods Initiatives
"Tabechoku," as a direct-to-consumer e-commerce service connecting producers and consumers, works to support producers and enhance the sustainability of primary industries by delivering products along with their background and stories.
Meanwhile, Valuence Japan, under its purpose of "Circular Design for the Earth and Us," operates reuse businesses including "Nanboya," connecting unwanted items with those who need them next, thus passing on valuable goods. Both companies share the philosophy of "cherishing good things." This partnership was realized based on the idea that a lifestyle focused on quality food can extend to caring for personal belongings. Furthermore, this initiative, which involves a direct-to-consumer e-commerce service collaborating with a reuse service to propose cross-sectional value in consumption behavior, is not yet common in Japan and is seen as a stepping stone for future developments.
Seamless Home Reuse Experience
Through this initiative, "Tabechoku" users will receive email newsletters introducing "Nanboya Home Delivery Purchase." They can easily apply via a dedicated page, allowing them to complete item appraisal and purchase from home. This expands opportunities to participate in resource circulation in daily life, making sustainable choices in both food and goods more accessible.
Valuence Japan will continue to create new opportunities for encounters through partnerships with entities that share its philosophy and values. It will promote initiatives that make sustainable choices easier to adopt in daily life, contributing to the realization of a circular society.
■ Vivid Garden Inc. (https://vivid-garden.co.jp/) Overview
・Established: November 29, 2016
・Representative Director: Rina Akimoto
・Headquarters: 1-7-3 Hamamatsucho, Minato-ku, Tokyo, Daiichi Building 4F
・Business Activities: Development and operation of "Tabechoku" (a direct-to-consumer e-commerce site for food and flowers from producers nationwide), "Vivid TABLE" (a frozen food brand featuring producers), and support for government agencies and local authorities.
■ Valuence Japan Inc. Overview
・Established: September 10, 2019
・Representative Director: Mitsutoshi Tomita
・Headquarters: MA5, 5-6-19 Minamiaoyama, Minato-ku, Tokyo
・Business Activities: Purchase and sale of luxury brands, precious metals, and jewelry.
※ Valuence Japan Inc. is a group company of Valuence Holdings Inc. (TSE Growth, Stock Code: 9270 / https://www.valuence.inc/).
This initiative aims to guide "Tabechoku" users towards resource circulation through the reuse of unwanted items. It seeks to expand sustainable choices in both food and goods, making them easily adoptable in daily life.
Expanding Sustainable Consumption and "Sectoral Division"
In recent years, there has been growing interest in "ethical consumption" and sustainable lifestyles, driven by environmental considerations and social responsibility. Beyond the "food" sector, which focuses on reducing food loss and supporting producers, the importance of reuse and circular consumption has also gained widespread recognition in the "goods" sector.
However, such initiatives have often been fragmented by sector, making it difficult to integrate consistent actions across one's entire lifestyle. Amidst this, there is a movement to reconsider consumption behavior holistically across daily life.
Connecting Food and Goods Initiatives
"Tabechoku," as a direct-to-consumer e-commerce service connecting producers and consumers, works to support producers and enhance the sustainability of primary industries by delivering products along with their background and stories.
Meanwhile, Valuence Japan, under its purpose of "Circular Design for the Earth and Us," operates reuse businesses including "Nanboya," connecting unwanted items with those who need them next, thus passing on valuable goods. Both companies share the philosophy of "cherishing good things." This partnership was realized based on the idea that a lifestyle focused on quality food can extend to caring for personal belongings. Furthermore, this initiative, which involves a direct-to-consumer e-commerce service collaborating with a reuse service to propose cross-sectional value in consumption behavior, is not yet common in Japan and is seen as a stepping stone for future developments.
Seamless Home Reuse Experience
Through this initiative, "Tabechoku" users will receive email newsletters introducing "Nanboya Home Delivery Purchase." They can easily apply via a dedicated page, allowing them to complete item appraisal and purchase from home. This expands opportunities to participate in resource circulation in daily life, making sustainable choices in both food and goods more accessible.
Valuence Japan will continue to create new opportunities for encounters through partnerships with entities that share its philosophy and values. It will promote initiatives that make sustainable choices easier to adopt in daily life, contributing to the realization of a circular society.
■ Vivid Garden Inc. (https://vivid-garden.co.jp/) Overview
・Established: November 29, 2016
・Representative Director: Rina Akimoto
・Headquarters: 1-7-3 Hamamatsucho, Minato-ku, Tokyo, Daiichi Building 4F
・Business Activities: Development and operation of "Tabechoku" (a direct-to-consumer e-commerce site for food and flowers from producers nationwide), "Vivid TABLE" (a frozen food brand featuring producers), and support for government agencies and local authorities.
■ Valuence Japan Inc. Overview
・Established: September 10, 2019
・Representative Director: Mitsutoshi Tomita
・Headquarters: MA5, 5-6-19 Minamiaoyama, Minato-ku, Tokyo
・Business Activities: Purchase and sale of luxury brands, precious metals, and jewelry.
※ Valuence Japan Inc. is a group company of Valuence Holdings Inc. (TSE Growth, Stock Code: 9270 / https://www.valuence.inc/).