Brand Buying "Nanboya" Appoints Sanma Akashiya as New Image Character
Valuence Japan Inc. has appointed renowned comedian Sanma Akashiya as the new image character for its brand buying service "Nanboya". This move aims to more effectively communicate the value of their "satisfying appraisal experience" to a broader audience.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 19:00
- 🔍 Collected: April 11, 2026 at 00:28 (5h 28m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 01:06 (216h 37m after Collected)
Valuence Japan Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Mitsutoshi Tomita) has decided to appoint Sanma Akashiya as the new image character for its brand buying service "Nanboya".
Through this appointment, we will deliver the value of the "satisfying appraisal experience" provided by "Nanboya" in a more easily understandable and approachable manner to a wider range of customers.
## Background of Appointment
In recent years, with the expansion of the reuse market, the idea of re-evaluating the value of items and connecting them to the future has been spreading. Within brand buying services, not only the price but also "being able to trust the service" and "having a satisfactory experience" have become important selection criteria.
Amidst this, there is also a growing awareness of treating the act of parting with items not as an "end" but as an "experience that connects value to the next generation."
Our company positions reuse as a "positive experience connecting items and memories to the next generation," aiming to pass on their value while being mindful of the excitement of acquiring items and the emotions associated with letting them go.
"Nanboya" has been committed to providing a buying experience where customers can be satisfied with the value, through careful explanations and hospitality by our Value Designers (appraisers) with expert knowledge.
Sanma Akashiya's communication style of "speaking honestly" and "not building walls with anyone" has high affinity with the "satisfying appraisal experience" that our company offers.
Furthermore, his stance of frankly expressing the value of items and brightening the atmosphere is compatible with our company's philosophy of delivering reuse as a positive and reassuring experience, and we believe he is a figure who can embody that value.
We decided on this appointment with the desire to communicate that our service is one that customers can use with confidence, through Sanma Akashiya.
## New TV CM to Broadcast from May!
Sanma Akashiya's new TV commercial starring Sanma Akashiya is scheduled to begin broadcasting nationwide in May 2026.
Starting with this appointment, we will launch various communication initiatives, including TV commercials, to promote the value of the appraisal experience provided by "Nanboya." The new CM expresses the highly specialized appraisal and the reassuring environment through scenes of appraisal at stores. *Details of the CM and video will be released on the broadcast start date.
## Sanma Akashiya Profile
Sanma Akashiya (AKASHIYA SANMA)
Through this appointment, we will deliver the value of the "satisfying appraisal experience" provided by "Nanboya" in a more easily understandable and approachable manner to a wider range of customers.
## Background of Appointment
In recent years, with the expansion of the reuse market, the idea of re-evaluating the value of items and connecting them to the future has been spreading. Within brand buying services, not only the price but also "being able to trust the service" and "having a satisfactory experience" have become important selection criteria.
Amidst this, there is also a growing awareness of treating the act of parting with items not as an "end" but as an "experience that connects value to the next generation."
Our company positions reuse as a "positive experience connecting items and memories to the next generation," aiming to pass on their value while being mindful of the excitement of acquiring items and the emotions associated with letting them go.
"Nanboya" has been committed to providing a buying experience where customers can be satisfied with the value, through careful explanations and hospitality by our Value Designers (appraisers) with expert knowledge.
Sanma Akashiya's communication style of "speaking honestly" and "not building walls with anyone" has high affinity with the "satisfying appraisal experience" that our company offers.
Furthermore, his stance of frankly expressing the value of items and brightening the atmosphere is compatible with our company's philosophy of delivering reuse as a positive and reassuring experience, and we believe he is a figure who can embody that value.
We decided on this appointment with the desire to communicate that our service is one that customers can use with confidence, through Sanma Akashiya.
## New TV CM to Broadcast from May!
Sanma Akashiya's new TV commercial starring Sanma Akashiya is scheduled to begin broadcasting nationwide in May 2026.
Starting with this appointment, we will launch various communication initiatives, including TV commercials, to promote the value of the appraisal experience provided by "Nanboya." The new CM expresses the highly specialized appraisal and the reassuring environment through scenes of appraisal at stores. *Details of the CM and video will be released on the broadcast start date.
## Sanma Akashiya Profile
Sanma Akashiya (AKASHIYA SANMA)