【May 14th Event, Free Participation】Vietnam Market Seminar: Consumer Understanding Edition in Fukuoka

VACANCE VIETNAM Co., Ltd. (Headquarters: Ho Chi Minh City, Vietnam, Representative Director: Shota Nozaki), which supports Japanese companies expanding into Vietnam, will hold a free seminar, "Vietnam Market Seminar: Consumer Understanding Edition in Fukuoka," on Wednesday, May 14, 2025, at the Fukuoka Chamber of Commerce. In Vietnam, a growth market attracting attention, consumer values and purchasing behavior differ significantly between Hanoi and Ho Chi Minh. This seminar will explain the key points for understanding the market that should be addressed before expansion, based on real local consumer insights. Apply here ■ Background of the Event Vietnam, with a population of approximately 100 million and an average age of about 32, has a large young population and is an attractive market expected to continue its economic growth. Especially in urban areas, the consumer market is rapidly growing, primarily in the food service, retail, and service industries, with the expansion of the middle-income class. On the other hand, when Japanese companies consider expanding into Vietnam, they often generalize "the Vietnamese market" and make expansion decisions without fully understanding the consumer characteristics and value differences between cities. Specifically, price perception, brand trust, and what consumers prioritize when purchasing differ significantly between Northern Hanoi and Southern Ho Chi Minh. This seminar will focus on these regional differences and organize the key points that Japanese companies should understand before expansion, based on real local consumer insights. ■ Seminar Content This seminar, themed around understanding consumers in the Vietnamese market, will explain practical perspectives necessary before expansion while comparing the market characteristics of Northern Hanoi and Southern Ho Chi Minh. Based on an analysis of consumer behavior of high-income individuals in Hanoi and practical experience in establishing local businesses and operating in the food & beverage and entertainment sectors in Ho Chi Minh, the real market characteristics of both the North and South will be specifically shared. * What's the difference between consumers in Hanoi and Ho Chi Minh? * Purchasing behavior and decision-making that differs between North and South * The difference between price-sensitive vs. experience-value-sensitive * Reasons why the sales approach changes even for the same product * Which industries are compatible with which markets? * Market selection to consider before expanding into Vietnam * Financial planning and initial investment approaches * Real consumer insights observed on the ground We will share practical points useful when considering expansion into Vietnam, incorporating specific figures and case studies. ■ 3 Features of the "VACANCE VIETNAM Webinar" Thorough Comparison of the Realities in Two Cities: Hanoi and Ho Chi Minh Based on real consumer behavior observed in Ho Chi Minh's practical operations and market analysis data of Hanoi's high-income segment, we will clearly explain the differing values and purchasing behaviors between the North and South with concrete examples. Explanation of the Current Vietnamese Market with Latest Information We will share real-time updates on changing consumer trends and market dynamics. Planned Series of Events We plan to continue holding events covering market understanding, expansion practices, financial planning, and more. We will explain the ground reality with data. ■ Recommended For: * Company executives and restaurant owners (including sole proprietors) considering expansion into Vietnam * New business managers responsible for overseas expansion * Personnel in the food, retail, and service industries * Those who wish to deepen their understanding of the Vietnamese market * Those considering which market, North or South, to target ■ Event Overview Date & Time: Wednesday, May 14, 2025, 18:00 - 19:30 Reception Starts: 17:30 Venue: Fukuoka Chamber of Commerce, 3F, Room 304 Address: 2-9-28 Hakataekimae, Hakata-ku, Fukuoka City Participation Fee: Free (Capacity: 20 people, first-come, first-served) Target Audience: Small and medium-sized enterprise owners, new business managers, overseas expansion managers, etc., within Fukuoka Prefecture. Organizer: VACANCE VIETNAM Co., Ltd. Shota Nozaki (Representative Director, VACANCE VIETNAM Co., Ltd.) Based in Ho Chi Minh City, he has handled numerous support projects for Japanese companies expanding into Vietnam and establishing local businesses. He provides comprehensive support across a wide range of fields, including food & beverage, entertainment, manufacturing, and education, from marketing strategy and local partner development to store operations and consumer insight analysis. Supported brand strategy for local entertainment companies, local PR events for Japanese products, projects in collaboration with ministries and local governments, etc.