VTuber Business Producer Hiroki Kanai Delivers Special Lecture at Seigakuin Junior & Senior High Schools
Hiroki Kanai, Representative Producer at uyet Co., Ltd., delivered a special lecture on February 6, 2026, at Seigakuin Junior & Senior High School and Girls Seigakuin Junior & Senior High School. He explained the current state of the creator economy, the VTuber business, and career possibilities in the entertainment industry to students.
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- 📰 Published: May 7, 2026 at 19:00
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Hiroki Kanai, the representative producer at uyet Co., Ltd. (Head office: Shibuya-ku, Tokyo; Representative Director: Daiki Kajita), a "general trading company for IP content" that creates new distribution channels connecting Japan and the world through VTubers and IP content, delivered a special lecture at Seigakuin Junior & Senior High School and Girls Seigakuin Junior & Senior High School on February 6, 2026.
On the day of the event, he lectured to the students of the schools on the current state of the creator economy market, the mechanisms of the VTuber business, and career possibilities in the entertainment industry.
**Background of the Implementation**
Seigakuin Junior & Senior High School and Girls Seigakuin Junior & Senior High School have long focused on promoting DX through education. In 2025, the schools launched an extracurricular research activity called the "VTuber Project," where students learn technology and management through program production.
Against this background, the lecture was realized by the desire to leverage the expertise and knowledge of Kanai, our representative producer who has handled numerous projects in the VTuber and IP business, in an educational setting.
**Content of the Lecture**
During the lecture, under the theme of the "creator economy market," the following topics were explained:
* Growth and trends of the creator economy market
* Mechanisms and revenue structure of the VTuber and IP business
* Types of jobs in the entertainment industry and diverse working styles of creators
* Kanai's unique insights into recently trending content
Furthermore, during the Q&A session after the lecture, many active questions were received from students, making it a meaningful time to deepen their understanding of the industry.
**About Seigakuin Junior & Senior High School and Girls Seigakuin Junior & Senior High School**
Founded on the theological seminary established in 1903 (Meiji 36) by American missionary Dr. H. H. Guy, Seigakuin Junior High School opened in 1906 (Meiji 39) with Kakujiro Ishikawa as its first principal. Rooted in Christian spirit, the school aims for "unique human education," valuing each student and practicing "one-of-a-kind" education that fosters individuality and talent.
Girls Seigakuin was founded in 1905 in Tsukiji, Tokyo, by Bertha F. Clawson, an American Protestant church missionary who arrived in Japan in 1898. The school's educational pillars are "Christian Education," "Global Arts Education," and "Experiential Learning," aiming to nurture individuals who "walk with others using their gifts and contribute to society." While valuing its solid foundation over 120 years of history, the school practices flexible education that keeps pace with the times and looks to the future.
**Speaker Introduction**
**Hiroki Kanai**
Representative Producer, uyet Co., Ltd.
From 2018, he was involved in launching the VTuber business at ANYCOLOR Inc., responsible for planning/operating character-based content and planning corporate tie-up distribution. Currently, at uyet Co., Ltd., he is developing new VTuber-related businesses, promotion businesses, marketing businesses, and VTuber support businesses. He has also collaborated with JA Zen-Noh and The Asahi Shimbun Company to hold live commerce events.
* Appeared as a VTuber expert on ABEMA
* Serializing on "CreatorZine," a web magazine for creators
* Judge for VTuber Tōryūmon (VTuber Audition)
* Producer of "Virtual Product Exhibition"
* Producer of "Town Super Chat Project"
* Producer of "V-Meshi"
* Editorial Director of "uyet media," a VTuber-specialized web media
* Provided support to over 1,000 VTubers
* Engaged in corporate business development as a VTuber business expert
Official X: https://x.com/MoveSkk
**About uyet Co., Ltd.**
Uyet Co., Ltd. is a "general trading company for IP content" that creates new distribution channels connecting Japan and the world through VTubers and IP content. We grasp the latest information in the rapidly changing VTuber industry, including industry information, technology, trends, and content, and promote projects in a way that fits the VTuber industry.
Currently, in addition to businesses such as "Virtual Product Exhibition" and "Town Super Chat Project," we also provide VTuber production and audition support, activity support for VTubers and V-Livestreamers, and PR support for corporations and local governments.
We continue to create mechanisms where all stakeholders involved with uyet Co., Ltd., including companies and creators who continue to leave "wonderful things" in the world, and users who use our services, can spend "unboring" time that moves their hearts, and where the circulation of money flows normally, and "business" continues uninterruptedly.
▼uyet Official
On the day of the event, he lectured to the students of the schools on the current state of the creator economy market, the mechanisms of the VTuber business, and career possibilities in the entertainment industry.
**Background of the Implementation**
Seigakuin Junior & Senior High School and Girls Seigakuin Junior & Senior High School have long focused on promoting DX through education. In 2025, the schools launched an extracurricular research activity called the "VTuber Project," where students learn technology and management through program production.
Against this background, the lecture was realized by the desire to leverage the expertise and knowledge of Kanai, our representative producer who has handled numerous projects in the VTuber and IP business, in an educational setting.
**Content of the Lecture**
During the lecture, under the theme of the "creator economy market," the following topics were explained:
* Growth and trends of the creator economy market
* Mechanisms and revenue structure of the VTuber and IP business
* Types of jobs in the entertainment industry and diverse working styles of creators
* Kanai's unique insights into recently trending content
Furthermore, during the Q&A session after the lecture, many active questions were received from students, making it a meaningful time to deepen their understanding of the industry.
**About Seigakuin Junior & Senior High School and Girls Seigakuin Junior & Senior High School**
Founded on the theological seminary established in 1903 (Meiji 36) by American missionary Dr. H. H. Guy, Seigakuin Junior High School opened in 1906 (Meiji 39) with Kakujiro Ishikawa as its first principal. Rooted in Christian spirit, the school aims for "unique human education," valuing each student and practicing "one-of-a-kind" education that fosters individuality and talent.
Girls Seigakuin was founded in 1905 in Tsukiji, Tokyo, by Bertha F. Clawson, an American Protestant church missionary who arrived in Japan in 1898. The school's educational pillars are "Christian Education," "Global Arts Education," and "Experiential Learning," aiming to nurture individuals who "walk with others using their gifts and contribute to society." While valuing its solid foundation over 120 years of history, the school practices flexible education that keeps pace with the times and looks to the future.
**Speaker Introduction**
**Hiroki Kanai**
Representative Producer, uyet Co., Ltd.
From 2018, he was involved in launching the VTuber business at ANYCOLOR Inc., responsible for planning/operating character-based content and planning corporate tie-up distribution. Currently, at uyet Co., Ltd., he is developing new VTuber-related businesses, promotion businesses, marketing businesses, and VTuber support businesses. He has also collaborated with JA Zen-Noh and The Asahi Shimbun Company to hold live commerce events.
* Appeared as a VTuber expert on ABEMA
* Serializing on "CreatorZine," a web magazine for creators
* Judge for VTuber Tōryūmon (VTuber Audition)
* Producer of "Virtual Product Exhibition"
* Producer of "Town Super Chat Project"
* Producer of "V-Meshi"
* Editorial Director of "uyet media," a VTuber-specialized web media
* Provided support to over 1,000 VTubers
* Engaged in corporate business development as a VTuber business expert
Official X: https://x.com/MoveSkk
**About uyet Co., Ltd.**
Uyet Co., Ltd. is a "general trading company for IP content" that creates new distribution channels connecting Japan and the world through VTubers and IP content. We grasp the latest information in the rapidly changing VTuber industry, including industry information, technology, trends, and content, and promote projects in a way that fits the VTuber industry.
Currently, in addition to businesses such as "Virtual Product Exhibition" and "Town Super Chat Project," we also provide VTuber production and audition support, activity support for VTubers and V-Livestreamers, and PR support for corporations and local governments.
We continue to create mechanisms where all stakeholders involved with uyet Co., Ltd., including companies and creators who continue to leave "wonderful things" in the world, and users who use our services, can spend "unboring" time that moves their hearts, and where the circulation of money flows normally, and "business" continues uninterruptedly.
▼uyet Official