[April 30th, 4 PM] Webinar Held to Explain Pitfalls and Success Points of Developing In-House IP
uyet Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Hiroki Kajita), an "IP content general trading company" that creates new distribution in Japan and globally through VTubers and IP content, will hold a free webinar on April 30, 2026, from 4 PM, themed "Why do corporate IP launches fail?." The webinar will explain the pitfalls and success points of developing in-house characters, the benefits of owning IP, elements of character design that attract fans, and a roadmap for nurturing IP. It is targeted at companies and municipalities considering IP development and utilization.
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- 📰 Published: April 15, 2026 at 22:00
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- 🤖 AI Analyzed: April 15, 2026 at 19:30 (5h 58m after Collected)
uyet Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Hiroki Kajita), an "IP content general trading company" that creates new distribution in Japan and globally through VTubers and IP content, will hold a free webinar on April 30, 2026, from 4 PM, themed "Why do corporate IP launches fail?."
Explaining the pitfalls and success points of in-house character development
Currently, more companies and municipalities are developing and operating their own IP, and interest in in-house IP is growing accordingly.
In-house IP can have a significant impact when utilized effectively for corporate PR and product/service promotion. However, if the key points are not properly addressed during development and operation, it is difficult to achieve effective results, and IP management will not succeed.
This webinar is targeted at companies and municipalities currently considering the development and operation of their own IP. Based on our experience in IP x business creation, we will convey the entire flow from in-house IP development to operation and the points to be aware of.
・Benefits for companies outside the entertainment industry to own IP
・What changes with in-house IP, concrete utilization examples
・3 elements of character design that naturally attract fan support
・Roadmap for limited-resource personnel to nurture IP
・Those considering launching in-house IP or characters
・Those who do not know the specific steps for launching IP
・Those who have created IP or characters but feel they are not being utilized effectively
・Those in marketing roles who want to create their own unique "media" and "channels"
\Apply from here!/
https://uyet.jp/webinar/vtubernext-20260430/
As there is a limit to the number of participants, please apply early!
Speaker Introduction
Hiroki Kanai, Representative Producer, uyet Inc.
Since 2018, he has been involved in launching the VTuber business at ANYCOLOR Inc., where he was responsible for planning/operation of content using characters and planning of corporate promotional streams. Currently, at uyet Inc., he is developing new business, promotion, marketing, and VTuber support businesses using VTubers. He also holds live commerce events in collaboration with JA Zen-Noh and Asahi Shimbun.
◻︎ Appeared on ABEMA as a VTuber expert
◻︎ Serialized in the creator-specialized web magazine "CreatorZine"
◻︎ Judge for "VTuber Tou-ryumon"
◻︎ Producer for "Virtual Commerce Exhibition"
◻︎ Producer for "MachiSpaCha Project"
◻︎ Producer for "Buimeshi"
◻︎ Editor-in-Chief of "uyet media," a web media specializing in VTubers
◻︎ Supported over 1,000 VTubers
◻︎ Engaged in corporate business development as a VTuber industry expert
Official X: https://x.com/MoveSkk
Webinar Overview
Date: Thursday, April 30, 2026, 16:00-17:00
Fee: Free (pre-registration required)
Venue: Zoom (Online)
Organizer: uyet Inc.
15:55-16:00: Doors open
16:00-16:10: Opening
16:10-16:50: Webinar
16:50-17:00: Ending
(There is a possibility of extension)
\Apply from here!/
https://uyet.jp/webinar/vtubernext-20260430/
As there is a limit to the number of participants, please apply early!
About uyet Inc.
uyet Inc. is an "IP content general trading company" that creates new distribution in Japan and globally through VTubers and IP content. The company captures the latest information in the rapidly changing VTuber industry, including industry information, technology, trends, and content, and promotes projects in a way that fits the VTuber industry.
In addition to businesses such as "Virtual Commerce Exhibition" and "MachiSpaCha Project," uyet Inc. also produces VTubers, supports auditions and activities of VTubers and V-Liver creators, and provides PR support for companies and municipalities. The company aims to create "unending" experiences that move all stakeholders, including companies and creators who leave "wonderful things" in the world, and users who utilize our services, and to continue creating a mechanism where money circulates normally and "commerce" flows unceasingly.
▼uyet Official Website: https://uyet.jp/
▼uyet Official X: https://twitter.com/uyet_inc
▼Inquiries/Contact: https://uyet.jp/contact