Video Ad Planned and Produced by UUUM Marketing Selected as Finalist for 'YouTube Works Awards 2026'!
The promotional video ad for the matching app 'Pairs', planned and produced by UUUM Marketing, has been selected as a finalist in the 'Best Engagement & Action' category of the 'YouTube Works Awards Japan 2026'.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 01:10
- 🔍 Collected: April 24, 2026 at 16:31
- 🤖 AI Analyzed: April 24, 2026 at 22:28 (5h 56m after Collected)
UUUM Marketing Inc. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Tsukasa Suzuki; hereinafter "UUUM Marketing") is pleased to announce that the promotional video ad for the matching app "Pairs", planned and produced by UUUM Marketing, has been selected as a finalist in the "Best Engagement & Action" category at the "YouTube Works Awards Japan 2026", an advertising award sponsored by Google. The winning works in each category are scheduled to be announced on May 29, 2026.
The production of this work was handled by UUUM Marketing's proud creative studio "Ichigeki Club", and following the category award win in the "YouTube Creator Collaboration" category last year, this year again marks a recognition of their high creative capabilities and advertising effectiveness.
■ Overview of the Finalist Work
This work expresses the appeal of the matching app "Pairs" with a "spy movie-style" production that overturns its previous image. It was highly evaluated for gaining deep engagement from viewers through a story of facing love together with friends, strongly encouraging action towards using the service, and greatly contributing to the achievement of business goals.
Selected Category: Best Engagement & Action Category
Advertiser: Eureka, Inc. (Love and marriage matching app "Pairs")
Planning & Production: UUUM Marketing Inc.
Entry Title: "Love is Team Play" A spy movie-style CM facing love with friends
Representative Video URL: https://youtu.be/LetCKaLOPZA
[What is the Best Engagement & Action Category?]
It recognizes campaigns that successfully used YouTube™ ads to increase consumer interest, encourage action by supporting decision-making, and achieved business goals.
About YouTube Works Awards
The YouTube Works Awards is an advertising award sponsored by Google that honors video ads that have achieved high advertising effectiveness on YouTube. It began in the UK in 2017 and is held worldwide. Judges from a wide range of fields, including advertising creators, advertisers, and YouTube creators who are active on the front lines in each country, evaluate from various perspectives. In Japan, it was first held in 2021. The 6th edition will be held in May 2026, where 8 category awards and a grand prix will be announced.
Past Award Record (UUUM Group)
At the "YouTube Works Awards Japan 2025", they also won a category award in the "YouTube Creator Collaboration" category.
https://www.uuum.co.jp/news/132969
About Ichigeki Club
Ichigeki Club is a creative studio that "invents new fun". Various creators and producers are enrolled, planning and producing a wide variety of fun content such as CM videos, dramas, events, and games.
Ichigeki Club Website: https://1geki.club
Ichigeki Club Official Instagram: https://www.instagram.com/1geki.club/
About UUUM Marketing
Based on one of the largest transaction records and operational capabilities in Japan cultivated through more than 5,000 tie-up ads annually on YouTube, the company is expanding its business to diverse platforms such as Instagram and TikTok. Under the vision of "Japan's No.1 Influencer Marketing Company", they provide marketing solutions that are valuable to both creators and companies.
Company Name: UUUM Marketing Inc.
Representative: Tsukasa Suzuki, President and Representative Director
Corporate Site: https://marketing.uuum.co.jp/
*YouTube is a registered trademark or trademark of Google LLC.
The production of this work was handled by UUUM Marketing's proud creative studio "Ichigeki Club", and following the category award win in the "YouTube Creator Collaboration" category last year, this year again marks a recognition of their high creative capabilities and advertising effectiveness.
■ Overview of the Finalist Work
This work expresses the appeal of the matching app "Pairs" with a "spy movie-style" production that overturns its previous image. It was highly evaluated for gaining deep engagement from viewers through a story of facing love together with friends, strongly encouraging action towards using the service, and greatly contributing to the achievement of business goals.
Selected Category: Best Engagement & Action Category
Advertiser: Eureka, Inc. (Love and marriage matching app "Pairs")
Planning & Production: UUUM Marketing Inc.
Entry Title: "Love is Team Play" A spy movie-style CM facing love with friends
Representative Video URL: https://youtu.be/LetCKaLOPZA
[What is the Best Engagement & Action Category?]
It recognizes campaigns that successfully used YouTube™ ads to increase consumer interest, encourage action by supporting decision-making, and achieved business goals.
About YouTube Works Awards
The YouTube Works Awards is an advertising award sponsored by Google that honors video ads that have achieved high advertising effectiveness on YouTube. It began in the UK in 2017 and is held worldwide. Judges from a wide range of fields, including advertising creators, advertisers, and YouTube creators who are active on the front lines in each country, evaluate from various perspectives. In Japan, it was first held in 2021. The 6th edition will be held in May 2026, where 8 category awards and a grand prix will be announced.
Past Award Record (UUUM Group)
At the "YouTube Works Awards Japan 2025", they also won a category award in the "YouTube Creator Collaboration" category.
https://www.uuum.co.jp/news/132969
About Ichigeki Club
Ichigeki Club is a creative studio that "invents new fun". Various creators and producers are enrolled, planning and producing a wide variety of fun content such as CM videos, dramas, events, and games.
Ichigeki Club Website: https://1geki.club
Ichigeki Club Official Instagram: https://www.instagram.com/1geki.club/
About UUUM Marketing
Based on one of the largest transaction records and operational capabilities in Japan cultivated through more than 5,000 tie-up ads annually on YouTube, the company is expanding its business to diverse platforms such as Instagram and TikTok. Under the vision of "Japan's No.1 Influencer Marketing Company", they provide marketing solutions that are valuable to both creators and companies.
Company Name: UUUM Marketing Inc.
Representative: Tsukasa Suzuki, President and Representative Director
Corporate Site: https://marketing.uuum.co.jp/
*YouTube is a registered trademark or trademark of Google LLC.