UUUM Begins Providing Content to Sauna-Specialized Channel 'Frosauna TV'; First Feature: 'PDS Co., Ltd.'

UUUM Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Masayuki Umekage; hereinafter 'UUUM') will begin providing video content from its affiliated creators to 'Frosauna TV,' a channel specializing in saunas operated by Wiz Inc. (Headquarters: Toshima-ku, Tokyo; President: Shun Yamazaki), starting Wednesday, April 1, 2026. As the first installment, content from the affiliated creator 'PDS Co., Ltd.' will be broadcast.

UUUM aims to enhance the spatial value of bathing facilities by elevating the 'gaze-monopolizing' time in the 'ultimate relaxation space' of a sauna—free from smartphones—into a place where creators and fans can connect deeply.

A 'Gaze-Monopolizing' Environment Without Ad Skips: Hacking Marketing White Spaces to Acquire High-Purity Leads In the marketing industry, competition for consumer attention is intensifying, and many SNS ads face the challenge of being 'passive viewing' or 'immediately skipped.'

In such an environment, the sauna space, where digital devices are restricted, can be called one of the few 'full attention spaces freed from information selection.' UUUM hacks this 'marketing white space,' where visual and auditory information is concentrated on the screen for a certain period from bathing to 'totonoi' (the post-sauna state), with creator content that has overwhelming appeal.

The viewing experience in the isolated environment of a sauna creates 'deep engagement without drop-offs,' which deeply imprints brand messages. By approaching business professionals and young sauna-goers—who have high health consciousness and stable disposable income—while they are in a relaxed state, we aim to achieve high-purity lead acquisition and strong motivation for actual purchases for all brands, including beverages, healthcare, and lifestyle appliances.

Through this initiative, UUUM will realize both the 'improvement of spatial value for bathing facilities' and the 'resolution of corporate marketing challenges.'

Enhancing Spatial Value of Bathing Facilities Through Diverse Creator Content As the first creator, 'PDS Co., Ltd.' (1.87 million subscribers as of the announcement date), supported by a wide range of people for their overwhelming physique and imaginative projects, will appear, broadcasting carefully selected video content that can be enjoyed even in the leisurely time unique to a sauna space. We plan to have multiple affiliated creators participate sequentially in the future, deploying diverse content tailored to the characteristics of each facility.

'UUUM Sauna Club' Community Activities Connect Creators and Sauna Culture to Back the Project UUUM has the 'UUUM Sauna Club,' where sauna-loving creators including 'PDS Co., Ltd.' gather. They have conducted various activities to form communities among creators and create sauna contexts. This content provision to 'Frosauna TV' was realized through the achievements and knowledge of the 'UUUM Sauna Club.' Members who love saunas are fully cooperating by providing optimal advice on content selection and broadcasting formats from a user's perspective, without disturbing the 'totonoi' experience, while enhancing immersion. The co-creation between UUUM and 'Frosauna TV' also serves as a bridge to deliver a new side of creators to sauna-goers.

Broadcast Overview - Broadcast Start: Wednesday, April 1, 2026~ - Broadcast Media: Frosauna TV (Digital signage within sauna facilities) - Broadcast Content: Video content by UUUM-affiliated creators - First Installment: PDS Co., Ltd. *Broadcast content is subject to change.