UUUM Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Masayuki Umekage; hereinafter 'UUUM') established the 'Anti-Defamation and Offensive Post Countermeasures Team' (hereinafter 'the Team') in June 2020 to protect its affiliated creators from online defamation and offensive posts. The Team has been promoting initiatives based on a firm policy of strengthening existing measures and taking decisive legal action.
This release reports on the activities, achievements, and emerging challenges during the 12-month period from January 1, 2025, to December 31, 2025, marking the sixth year since the Team's establishment.
[Report on the 'Anti-Defamation and Offensive Post Countermeasures Team'] <Numerical Summary> January 1, 2025 – December 31, 2025 Specific actions taken: 218 (including 2 perpetrator arrests, 2 cases in settlement negotiations, 1 legal action against an anonymous posting site) Removal rate for warnings or platform reports: 94.3% (185/196 cases)
*Reference (Previous Year) January 1, 2024 – December 31, 2024 Specific actions taken: 134 (including 3 perpetrator arrests, 2 cases in identification process, 1 legal action against an anonymous posting site) Removal rate for warnings or platform reports: 83.8% (88/105 cases)
[Trends Observed from the Data] - Consultations/reports increased by 110 from the previous year (Last year: 432, This year: 542*), indicating heightened awareness among fans regarding defamation. - Corresponding to the increase in consultations/reports, the number of actions taken also increased (Last year: 134, This year: 218*). *While there were 542 consultations/reports, not all constituted rights infringements or violations of terms. The 218 cases represent those where specific actions were taken after determining legal feasibility. - Significant improvement in the removal rate for warnings or platform reports (83.8% to 94.3%). - Death threats decreased to 11 cases compared to 19 last year. - Regarding privacy violations, in addition to unauthorized disclosure of addresses, names, and phone numbers, multiple cases of unauthorized disclosure of faces of creators who do not show their faces, and school names, were confirmed. - Multiple cases of unauthorized use of creator portraits in fraudulent advertisements were confirmed.
[Main Types of Actions] - Threats such as death threats - Defamation and insults - Impersonation (inappropriate posts or fake information by accounts pretending to be creators) - Privacy rights violations (unauthorized disclosure of addresses, real names, phone numbers, school names, undisclosed faces, and private life details) - Publicity rights violations (unauthorized use of creator names/photos in advertisements) - Copyright infringement (unauthorized reposting of creator content, image modification leading to reputational damage) - Sale of counterfeit merchandise
[Summary of Specific Actions] - Threats: Coordinated with police for arrests (2 arrests, 1 case closed due to apology). - Defamation/Insults: Warnings to posters, removal requests to platforms. In malicious cases, coordinated with lawyers for identification and damages (2 cases in settlement negotiations). Legal action against anonymous sites that ignore reports (1 case in progress). - Impersonation: Warnings to parties, requests for account suspension. - Privacy violations: Warnings to posters, removal requests to platforms. If not removed, requests for transmission prevention to providers. - Publicity rights violations: Warnings to parties, reports to store operators. - Copyright infringement: Warnings to parties, removal requests to platforms. - Counterfeit goods: Alerts to fans, warnings to parties, reports to platforms.
[Challenges and Goals] Despite improvements following the enforcement of the Information Circulation Platform Countermeasures Act in April 2025, serious challenges remain: - Delayed response speed: Some cases take months to remove, allowing content to spread. - Lack of consideration for privacy: Sensitive information (real names, addresses, school names) is treated with the same priority as general defamation. - Lack of protection for minors: Some platforms fail to prioritize cases involving minors, making early relief extremely difficult.
UUUM will continue to advocate for rapid responses to high-urgency cases through dialogue with platforms and discussions with administrative bodies, ensuring a safe environment for creators.
FACT BOX
- Source: PR TIMES
- Category: News