Not just for updos!? 'Matomage' reveals '100 Secret Hacks' for hair styling to brighten your new life. A giant encyclopedia in collaboration with Ester Bunny appears in Shibuya
Utena's styling brand 'Matomage' has released '100MATOMAGE', showcasing 100 ways to use the product. A large board advertisement featuring the character Ester Bunny will be displayed at Shibuya Station.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 00:14
- 🔍 Collected: April 6, 2026 at 15:30
- 🤖 AI Analyzed: April 21, 2026 at 01:46 (346h 15m after Collected)
Utena Co., Ltd.'s hair styling brand 'Matomage' has released '100MATOMAGE', featuring 100 styling ideas that go beyond the boundaries of traditional updos. In this project, we propose ideas for enjoying various hair arrangements as styling TIPS to color your every day.
As part of this initiative, coinciding with the new lifestyle season, we will display a large board advertisement showcasing all the techniques at once at Shibuya Station on the Tokyu Den-en-toshi Line starting Monday, April 6, 2026. Along with illustrations of the popular character 'Ester Bunny', we will introduce hair styling ideas to color your new life HAPPY.
## ■ Special Site: 'More Than Just Updos: Matomage 100MATOMAGE'
https://www.utena.co.jp/matomage/100matomage/
## ■ Display Overview
- Display Location: Tokyu Den-en-toshi Line Shibuya Station, Basement 2nd Floor Concourse (Den-en-toshi Line Shibuya Big 20)
- Display Period: Monday, April 6, 2026 to Sunday, April 12, 2026
[Precautions]
* Please refrain from making inquiries to the railway company or station staff.
* The period is subject to change without notice.
* When viewing, please be careful of approaching trains and other passengers.
## ■ Background: '100 Application Techniques' useful in all everyday situations
'Matomage' has been loved by many as a staple item for updos. This project, inspired by the voices of professionals, proposes a total of 100 application ideas that are not limited to updos.
From standard uses like taming baby hairs to secret hacks useful in various everyday scenes, such as creating bundles in bangs or tidying the nape of the neck, we introduce them with illustrations featuring the worldview of the 'Ester Bunnies'.
The special site provides detailed explanations of all 100 techniques.
As part of this initiative, coinciding with the new lifestyle season, we will display a large board advertisement showcasing all the techniques at once at Shibuya Station on the Tokyu Den-en-toshi Line starting Monday, April 6, 2026. Along with illustrations of the popular character 'Ester Bunny', we will introduce hair styling ideas to color your new life HAPPY.
## ■ Special Site: 'More Than Just Updos: Matomage 100MATOMAGE'
https://www.utena.co.jp/matomage/100matomage/
## ■ Display Overview
- Display Location: Tokyu Den-en-toshi Line Shibuya Station, Basement 2nd Floor Concourse (Den-en-toshi Line Shibuya Big 20)
- Display Period: Monday, April 6, 2026 to Sunday, April 12, 2026
[Precautions]
* Please refrain from making inquiries to the railway company or station staff.
* The period is subject to change without notice.
* When viewing, please be careful of approaching trains and other passengers.
## ■ Background: '100 Application Techniques' useful in all everyday situations
'Matomage' has been loved by many as a staple item for updos. This project, inspired by the voices of professionals, proposes a total of 100 application ideas that are not limited to updos.
From standard uses like taming baby hairs to secret hacks useful in various everyday scenes, such as creating bundles in bangs or tidying the nape of the neck, we introduce them with illustrations featuring the worldview of the 'Ester Bunnies'.
The special site provides detailed explanations of all 100 techniques.