Usonar Launches New Service "Shunkan Intent" CM Featuring Ryoko Kobayashi - Appearing at the Perfect Moment of High Interest, Expressing "Instantly, to Business Meetings."

Usonar Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and Chairman: Nanami Fukutomi; hereinafter "Usonar") is pleased to announce the release of a commercial for its new service, "Shunkan Intent," which identifies companies visiting a website in real-time and connects them to online business meetings at the moment their interest is highest.

"Shunkan Intent" aims to provide a new sales experience by combining Japan's largest corporate database "LBC"* with web behavioral data and existing lead information, creating opportunities for business meetings with companies considering a purchase before they inquire.

Actress Ryoko Kobayashi, who serves as Usonar's CM image character, comically plays the role of a sales manager, expressing the service's concept of "Instantly, to Business Meetings." The CM will be released starting today on taxi advertisements, YouTube, SNS, and more. Please take a look.

Image Cut from Usonar's New Service "Shunkan Intent" CM

CM Story - Comically Conveying the World of "Instantly, to Business Meetings." -

An office worker finds an interesting service on a website. They want to inquire but are hesitant to click the request for information button, fearing they'll receive sales calls later. Suddenly, the display reads, "Shall we discuss it?" Hesitantly, they click "Yes"... and Sales Manager Kobayashi, wearing a headset, dramatically appears!!

"If you're considering it, I'm here to listen," she says. The employee, looking satisfied, replies, "I actually had a few things I wanted to ask!" The signs point to a swift progression of the business meeting.

Sales Manager Kobayashi explains the mechanism by jumping into a CG animation world.

"With Shunkan Intent, you can approach customers at the peak of their purchasing intent. It completely shortcuts the conventional sales process!" she exclaims, demonstrating with a Daruma Otoshi.

The business meeting between the two proceeds smoothly and quickly. Finally, Sales Manager Kobayashi delivers the message, "Sales experiences made delightful. Shunkan Intent."

What is Shunkan Intent? - Shortcut the Process to Web Business Meetings -

You request information from your company PC, but by the time a sales call comes, your enthusiasm has cooled... Isn't this a common scenario in offices?

Instead, we aim to create a new, mutually beneficial sales experience by calling for business meetings at the moment a customer's purchasing intent is high. With this in mind, Usonar developed "Shunkan Intent" as a service unlike any other currently available.

It is a service (patent pending) that combines Japan's largest corporate database "LBC"* held by Usonar, web browsing history data, and marketing automation (MA)/SFA information using proprietary technology, to instantly support connection to online business meetings based on prospect's web behavior.

Click here for details

Background of CM Production - Featuring Ryoko Kobayashi, who is also a CEO -

Usonar Inc. is a data marketing support company established in 1990. Following its name change from its former name, Landscape, it launched a CM campaign in October 2022. This is the 8th installment in the series featuring Ryoko Kobayashi as the sales manager.

In addition to her acting career in films, dramas, and as a radio personality, Ms. Kobayashi is also actively involved as the CEO of "AGRIKO Inc.," a startup focused on the collaboration between agriculture and welfare.

<Ryoko Kobayashi's Profile Here>

https://unq.co.jp/profile/ryokokobayashi/

CM Broadcast Media

* Television, Taxis, YouTube, etc. * Usonar CM Movie Gallery https://usonar.co.jp/cm-movie.html * Our YouTube Channel https://www.youtube.com/@uSonar_LBC

Interview with Ryoko Kobayashi on CM Highlights

We interviewed Ms. Kobayashi on the CM set about the highlights and her impressions of this CM. Please watch it as well.

https://youtu.be/PECGDgcutqA

*: The corporate database "LBC" is Japan's largest corporate database with 12.5 million records, assigning an 11-digit management code to business locations nationwide. It centrally manages abundant corporate attribute information such as industry, sales, profit, number of employees, and fixed IP addresses. By matching transaction data with "LBC," it enables cleansing of transaction data, attribute expansion, visualization of non-transacting companies, and precise targeting.

Japan's largest... Based on our own research of the number of head office and business location data for Japanese companies (July 1, 2026)

https://usonar.co.jp/service/usonar/index.php#serviceLbc

<About Usonar Inc.>

Since its establishment in 1990, Usonar has independently built and maintained "LBC," Japan's largest corporate database with 12.5 million records, to address challenges related to business-to-business (B2B) data. Utilizing proprietary technology for collecting and organizing high-quality, accurate data, along with cutting-edge knowledge such as artificial intelligence, we provide the customer data integration solution "Usonar" to support the planning of more precise business strategies. We offer various cloud services to solve customer issues, including the management strategy platform "PlanSonar," the corporate information & business card management app "mSonar," and the registered information download tool "TokiSonar." Listed on the Tokyo Stock Exchange Growth Market in October 2026.

Site URL: https://usonar.co.jp/service/usonar/

Company Name: Usonar Inc.

Location: 15F, Tokyo Opera City, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Representatives: Nanami Fukutomi, Representative Director and Chairman; Katsuhito Nagatake, Representative Director, President and CEO

Established: September 10, 1990

Stock Market: Tokyo Stock Exchange Growth Market, Securities Code 431A

Business Content: Database Marketing Support Business

URL: https://usonar.co.jp/

Inquiries regarding this matter: Usonar Inc. Public Relations (Hiyama, Takahashi) Email: pr@usonar.co.jp