freee Implements 'PlanSonar' to Enhance Salesforce Data Infrastructure Accuracy - Achieving High-Precision Enrichment of Small and Medium-Sized Corporate Information and Evolving Data-Driven Marketing Strategies -

Yosoner Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director and CEO: Katsuhito Osabamboo, hereinafter 'Yosoner') announces that the management strategy platform 'PlanSonar' has been implemented at Freee Inc. (Headquarters: Shibuya-ku, Tokyo, CEO: Daisuke Sasaki, hereinafter 'freee').

Through this implementation, freee will utilize the corporate database 'LBC' with 12.5 million entries loaded on PlanSonar to strengthen data organization and attribute assignment. Specifically, it will achieve high-precision enrichment of corporate information by organizing data by corporate number/branch within Salesforce. Furthermore, it contributes to the advanced segmentation design and personalized strategies through the utilization of CDP (Customer Data Platform).

Background and Purpose of PlanSonar Implementation

Overview of freee's Business and the Mission of the Business Infrastructure Department

freee is committed to the mission of 'Empowering Small Businesses to Become Global Leaders.' We provide back-office support platforms for individual entrepreneurs to mid-sized companies, including 'freee Accounting' and 'freee Human Resources.'

The Business Infrastructure Department, which led this implementation, plays a role in supporting freee's sustainable business growth from both data and system perspectives.

The mission of the department is to develop and execute marketing strategies utilizing Salesforce as the core data infrastructure and CDP (Customer Data Platform).

Background of Implementation - Seeking a Breakthrough to 'Unreached Layers'

The Business Infrastructure Department has traditionally focused on digital media-centric customer acquisition strategies. However, they have begun to see limitations in the customer segments they can reach. To deliver value to many small business owners who have not yet encountered freee, a new strategy for acquiring new customers is necessary. In considering new strategies for customer acquisition, the following challenges were identified.

・The corporate database products used so far had a low attribute information assignment rate for small and medium-sized enterprises, making it insufficient for implementing detailed strategies by segment.

・For transaction partner data within Salesforce, identification by corporate number/branch was insufficient, uniqueness of data was not guaranteed, and management was cumbersome and time-consuming.

As a result, strategies utilizing in-house data were not yielding sufficient effects, and the burden of data organization and other tasks was increasing in terms of both cost and effort.

Deciding Factors for PlanSonar Implementation

① Evaluation Points: Comprehensive Coverage of Business Locations and Overwhelming Depth of Small and Medium-Sized Corporate Data

The most significant evaluation point is the overwhelming comprehensiveness of the corporate database (LBC) owned by Yosoner. Particularly for the scale of corporations targeted by freee, the high-precision and accurate coverage of corporate information that other companies' tools could not capture was highly evaluated.

② Data Integration Based on Corporate Numbers (Keeping Salesforce Always Up-to-Date and Clean)

The mechanism that allows Salesforce data to always be kept up-to-date and clean through data integration based on corporate numbers also aligned with data-driven strategies.

③ Consideration Points: Differences in Characteristics of Existing Database Services

During comparative evaluations, the differences in characteristics with the database services already in use were prioritized. The services originally used were based on credit data, which were very strong for corporate data of a certain scale or larger, but there were cases where data for small and medium-sized enterprises or newly established corporations, which are the core targets of this strategy, were insufficient.

④ Reasons for Implementation Decision: Directly Connected to the Mission of 'Catching Newly Established Corporations as Early as Possible'

'For us who support small businesses, catching the birth of each newly established corporation as early as possible is directly connected to our mission.' When considering this, Yosoner, which can dramatically improve the data assignment rate for small and medium-sized corporations, was confirmed to be the optimal partner, leading to the decision to implement the system.

Image of Yosoner Implementation at Freee

Implementation Effects and Future Developments

The expected effects and specific strategies from the implementation of PlanSonar are as follows.

'Maximize Marketing and Sales Results by Utilizing Clean Data'

Acceleration of New Customer Acquisition in Untapped Channels

Drastic Improvement in Conversion Rates

Reduction in Data Organization and External List Purchase Costs

Improvement in Targeting Accuracy and Call Efficiency of Inside Sales

Increase in Lead Generation Numbers

① Implementation Effects (Current Status): Achieving Enrichment of Corporate Attributes and Improving Data Infrastructure Accuracy

Through the implementation of PlanSonar, high-precision enrichment of corporate information in transaction partner data within Salesforce has been achieved, centering on small and medium-sized enterprises.

Furthermore, as data within Salesforce is organized with LBC as a common key, the accuracy of CDP (data infrastructure) has also improved, enabling more advanced data utilization.

② Expected Effects: Advanced Personalization Strategies and Improved Conversion Rates

This allows for personalized approaches based on industry, scale, and other detailed information, leading to expected improvements in conversion rates in marketing and sales activities.

③ Cost and Effort Outlook: Reduction in External List Purchase and Data Organization Burdens

Reductions in cost and time spent on data maintenance are also expected.

Comments from Shinmei Hiramatsu, General Manager of the Business Infrastructure Department, Freee Inc.

Through the implementation of PlanSonar, we have been able to organize transaction partner data on Salesforce in a more consistent manner, and the accuracy of corporate attribute information, which is a prerequisite for segmentation design, is improving. In the future, we plan to further promote personalized strategies utilizing CDP and accelerate the provision of value to small business operators who have not yet been in contact. We will also accelerate strategic new developments in untapped industries by utilizing the rich corporate attribute data obtained from PlanSonar. We will strengthen the system to propose the most suitable value to each customer based on appropriate personalized strategies using data.

About Freee Inc.

Freee Inc. is committed to the mission of 'Empowering Small Businesses to Become Global Leaders.' We provide back-office support platforms for individual entrepreneurs to mid-sized companies, including 'freee Accounting' and 'freee Human Resources.' We aim to create a society where everyone can freely and confidently operate their businesses, leveraging technology to automate and visualize business operations. Beyond just providing tools, we are promoting the construction of essential infrastructure to support the growth of small businesses.

https://www.freee.co.jp/

*Note: 'LBC' is Yosoner's corporate data with an 11-digit management code assigned to business establishments nationwide. It centrally manages a wealth of corporate attribute information such as industry, sales, profit, number of employees, and fixed IP addresses. By matching transaction partner data with 'LBC', transaction partners can be excluded.