Usonar Implements 'Organization Overview' Feature in m-Sonar: Supporting Sales Strategy Planning with Patented Technology and Corporate Data Infrastructure

Usonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and Chairman: Nanami Fukutomi) has announced the implementation of the "Organization Overview" feature in its corporate information and business card management app, "m-Sonar" *1. The "Organization Overview" utilizes patented technology *2 held by Usonar for the integration, structuring, and visualization of business card information and corporate data. This allows users to understand "who to approach next." This patent distinguishes white spaces representing unacquired business cards or unexplored departments and executive roles. Expressions similar to this feature would infringe upon the scope of this patent. ■ Background of the Implementation In recent years, the importance of sales strategies that understand the individuals and departments involved in decision-making, and strategize the next approach based on existing touchpoints with the company, has been increasing. To meet these needs, Usonar developed a feature that supports visualizing the corporate organization, organizing the presence or absence of company touchpoints, and understanding uncontacted organizations and areas of responsibility by utilizing Japan's largest corporate database, "LBC" *3, along with their patented technology. ■ Features of the "Organization Overview" This feature lists departments and executive roles in a tree format, allowing users to check at a glance the touchpoints with their company (whether business cards have been exchanged). Users can visually grasp the departments and management levels that have not been approached (white spaces), enabling them to quickly determine their next action. Open m-Sonar (Guide-Sonar) -> "Company" tab -> "Company Details" screen -> "Organization Overview" - By tapping a department, the hierarchical relationship of the organization and the names of individuals belonging to the department are displayed. - Displays in different colors whether a business card has already been received from an individual. - Displays the percentage of touchpoints obtained within that department. *This feature was first introduced in "Guide-Sonar," the PC browser version of m-Sonar, and will subsequently be implemented in m-Sonar as well. *1: About the Corporate Information & Business Card Management App "m-Sonar" With the catchphrase "Understand corporate data entirely in the palm of your hand," it is an "evolution of the business card management app" equipped with Japan's largest corporate database. It consolidates swift information circulation in business, from corporate research and business card management to internal communication, into a single smartphone app. When a business card is scanned with a smartphone or scanner, it is instantly digitized and linked with corresponding corporate data. In addition to checking information beyond what a business card provides, it can be utilized in conjunction with CRM/SFA. Furthermore, equipped with chat and internal extension features, it eliminates the need to launch a separate app for communication. The PC browser version, "Guide-Sonar," is also available. *2: About the Patent on Integration, Structuring, and Visualization of Corporate Data In Usonar services, including the corporate information & business card management app "m-Sonar," the technology integrating business card information with corporate data such as LBC is held as the company's proprietary patent. *3: About the Corporate Database "LBC" This is Japan's largest corporate database uniquely constructed by Usonar. (Japan's largest: based on company research as of March 31, 2026). It assigns an 11-digit management code to approximately 12.5 million business locations across Japan. It holds attribute information such as corporate numbers, industries, sales scale, capital affiliations, and head office/business location relationships, allowing comprehension up to a national scale and affiliate structure. It covers a wide range of data from offline sources like commercial registries to web-based corporate information, integrating and accumulating over 120 items of information. Since its establishment in 1990, to address issues related to Business-to-Business (B2B) data, it has uniquely constructed and maintained Japan's largest corporate database "LBC" as a "specialized trading company for corporate data." Through advanced data cleansing, name aggregation, and data integration technologies, it organizes and structures corporate data, supporting sales and marketing, ABM, new client acquisition, credit management, business card management, and CRM/SFA utilization. Furthermore, as a high-quality corporate data infrastructure supporting AI utilization, it realizes the advancement of overall corporate activities. It develops various cloud services capable of solving customer challenges, such as the management strategy platform "Plan-Sonar," the business card & corporate information management app "m-Sonar," and the registry information download tool "Registry-Sonar."