Professor W. Chan Kim, author of "Blue Ocean Strategy," to speak at Usonar-hosted DX Forum in May – Includes Q&A with the author and light refreshments.

Usonar will host the "4th DX Forum to Accelerate with Data" in May, featuring Professor W. Chan Kim, author of the global bestseller "Blue Ocean Strategy," as the keynote speaker. The event, by invitation only, will include a special lecture focused on B2B marketing, a Q&A session with Prof. Kim, and networking opportunities.
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Usonar Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and Chairperson: Nanami Fukutomi; Representative Director, President and CEO: Katsuhito Nagatake; hereinafter "Usonar") will host the "4th DX Forum to Accelerate with Data," an event featuring Professor W. Chan Kim, author of the global bestseller management strategy book 'Blue Ocean Strategy,' as the main speaker. The event will be held in May at a hotel in Tokyo (invitation only). After the lecture, there will be time for participants to ask Professor Chan Kim questions and to engage in discussions among participating companies.

Usonar-hosted 4th DX Forum

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Direct URL here

https://usonar.co.jp/seminar/20260521_1730.html

(You can also view a video message from Professor Chan Kim)

■ About This Event ■

For this 4th "DX Forum to Accelerate with Data" hosted by Usonar, we are pleased to welcome Professor W. Chan Kim, author of the global bestseller management strategy book 'Blue Ocean Strategy,' to speak from Singapore.

This will be a special lecture focused specifically on B2B marketing, exclusive to this event. Furthermore, after the lecture, ample time will be provided for questions to Professor Chan Kim (interpretation will be provided, so you can listen to the lecture in Japanese).

After Professor Chan Kim's lecture, participants can enjoy light refreshments and network with other attending companies.

【Special Lecture】

Professor W. Chan Kim's Lecture Title: Blue Ocean Strategy - Today and the Future

【Brief Biography of Professor W. Chan Kim】

He is a Professor of Strategy and Co-Director of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. Prior to joining INSEAD, he was a professor at the University of Michigan Business School in the United States. He currently serves as an advisor to several countries and multinational corporations in Europe, the United States, and the Asia-Pacific region. His global bestseller 'Blue Ocean Strategy,' which has sold over 4 million copies, is highly regarded as one of the most iconic and influential strategy books in history.

【Date and Venue】

・Thursday, May 21, 2026

・Hotel in Minato-ku, Tokyo

【Regarding Attendance】

・Fee: Free (strictly by invitation from our company. Capacity 300 people. Limited to 2 people per company).

・Target: B2B companies (attendance of an executive is mandatory).

 *In case of exceeding applications, a lottery may be conducted.

 *We regret that those without an invitation will be denied admission.

*Please note that lecture content and event outline may change without prior notice.

<About Usonar Co., Ltd.>

Since its establishment in 1990, Usonar has uniquely built and maintained Japan's largest corporate database "LBC" as a "specialized trading company for corporate data," to address challenges related to business-to-business (B2B) transaction data. By organizing and structuring corporate data with advanced data cleansing, entity resolution, and data integration technologies, we support sales and marketing, ABM, new client acquisition, credit management, business card management, and CRM/SFA utilization. Furthermore, as a high-quality corporate data infrastructure supporting AI utilization, we realize the advancement of overall corporate activities. We offer various cloud services that solve customer problems, such as the management strategy platform "PlanSonar," the business card & corporate information management app "mSonar," and the registration information download tool "RegistrationSonar."

Website URL: https://usonar.co.jp/service/usonar/

Company Name: Usonar Co., Ltd.

Location: Tokyo Opera City 15F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Representatives: Nanami Fukutomi, Representative Director and Chairperson; Katsuhito Nagatake, Representative Director, President and CEO

Established: September 10, 1990

Capital: 100 million yen

Business Activities: Database marketing support business

URL: https://usonar.co.jp/

For inquiries regarding this matter: Usonar Co., Ltd. Public Relations (Hiyama, Takahashi) Email: pr@usonar.co.jp