Leverages Adopts Usoner for Sales DX in IT and Medical Healthcare Sectors: Reducing Data Preparation Man-hours to 1/20 and Building a Rapid Support System for the Field

Usoner Inc. (Headquarters: Shinjuku-ku, Tokyo, Representative Director & CEO: Katsuhito Nagatake, hereafter 'Usoner') announces that Leverages Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Tomohide Iwatsuki, hereafter 'Leverages') has adopted the Usoner service. Leverages is a rapidly growing company centered on human resources businesses, including 'Levwell' in the medical and healthcare field and 'Levtech' in the IT field. To streamline their sales activities and rapidly build a support system in new domains, they have adopted Usoner's suite of Sonar services. Leverages Logo ■Background and Challenges of Adopting Usoner ・Sales list management reached its limit with rapid business expansion Since its establishment in 2005, Leverages is a company developing about 60 businesses aimed at 'solving social issues', including IT, medical/nursing care/welfare, DX support, M&A consulting, and education. Particularly in the medical and healthcare sector, they offer multiple solutions, such as supporting job changes and dispatching nurses, caregivers, and childcare workers under the 'Levwell' brand. At Levwell, providing various support, including HR placement, to medical operators such as hospitals and nursing facilities nationwide is essential. Accurately grasping the status of numerous medical and nursing facilities in Japan and providing information tailored to on-site needs is the foundation of their service quality. Previously, Levwell built its own facility database utilizing public information, but managing the freshness of the information and data cleansing (name identification) required an enormous amount of man-hours. In particular, they felt the limits of manually grasping the accurate structure of medical institutions, which have diverse forms. Additionally, at the group company Levtech (IT human resources business), they were using another corporate database service for sales development, but due to issues with data quality, they considered migrating to Usoner. ■Decisive Factors for Adopting Usoner ①Visualization and comprehensiveness of sales targets through LBC's hierarchical structure LBC* (Linkage Business Code) provided by Usoner is a corporate enterprise database covering business bases nationwide. Its feature is the ability to correctly grasp the hierarchical structure of the corporate group you want to approach. What Levwell emphasized was 'accurately grasping the affiliated structure of medical institutions and pharmacies'. For example, in a corporation with multiple bases, correctly organizing the relationships between each facility enables optimal proposals tailored to the actual organization. Visualization by LBC was expected to lead to improved accuracy of facility information and more careful communication. ②Accelerating the deployment speed towards solving social issues Another effect emphasized by Levwell is the reduction of lead time until building a support system in a new domain. For instance, when newly starting support for a specific professional occupation, it conventionally took nearly a month of preparation time just to precisely collect and organize information about the field where that profession is active. ③Utilization of contact information obtained at exhibitions On the Levtech side as well, after comparing the existing corporate database with Usoner's features, advantages were confirmed in terms of the comprehensiveness of corporate data, accuracy of data cleansing, integration with SFA, and sales utilization of intent data. In particular, the speedy utilization of contact information obtained at exhibitions was expected. Furthermore, during the selection process, Usoner's sales attitude was also highly valued. Explaining the background that 'high quality is achieved precisely because human resources are allocated to data cleansing' fostered trust and peace of mind in the service. ■Effects of Adopting Usoner and Utilization in the Sales Field The effects and prospects of the adoption are as follows: List creation time at Levwell reduced to approximately 1/20 The most prominent effect after adoption is the reduction in list creation time. Preparing a sales list, which previously took two weeks to a month, can now be handled immediately. Reduction of lead management time at Levtech The number of work days required to link leads (business cards) obtained at exhibitions to the corporate database has been drastically reduced. The approximately 10 hours spent scrutinizing whether a lead could be approached has become almost zero, enabling sales action on the same or next day. Moreover, the 'Story' and 'Intent Data' functions have made it possible to create sales lists with more complex and precise conditions. Future Prospects Leverages is currently utilizing Usoner across three services: Levtech, Levwell, and Leverages M&A Advisory. Moving forward, they are also advancing plans for centralized customer data management across the entire group utilizing LBC. 'The information on over 700,000 medical and nursing care facilities nationwide is constantly changing...'