AEON Food Style to Open Its First Large-Scale 'FoodStyle' Store in Tokyo: 'FoodStyle Funabori Store'!

AEON Food Style Co., Ltd. (headquartered in Koto Ward, Tokyo; President and CEO: Akira Hirata) will open the 'FoodStyle Funabori Store' (in Edogawa Ward, Tokyo) on July 3, 2026 (Fri).

The company has been advancing its transformation into 'FoodStyle,' a value-proposing supermarket concept centered on 'freshness, vitality, fun, and affordability,' with the aim of contributing to richer and healthier lifestyles.

Since March this year, the company has transformed five stores, primarily smaller-scale locations in central Tokyo.

The upcoming 'FoodStyle Funabori Store,' the sixth transformation, marks the rebirth of a store originally opened in 1981 as 'Chujiya,' which has been serving and cherished by local customers for approximately 44 years, undergoing name changes including 'Daiei.' Leveraging its space—about twice the size of previous transformed stores—the new store will offer an expanded product lineup, proposing an entirely new food experience.

Focusing on families and dual-income households in their 30s and 40s living around the store area, it will offer a rich selection of fresh, delicious, and convenient products, bringing new joy to customers' daily dining tables and lifestyles.

No. 1 Store 'FoodStyle Mita Store' No. 4 Store 'FoodStyle Bunkyo Green Court Store'

The Challenge of FoodStyle Funabori Store

*Image is for illustrative purposes only.

The store will feature a lineup of fresh perishable goods proudly emphasizing freshness, including vegetables and seafood delivered daily from markets, and carefully selected meats. With seasonal flavors and visually appealing displays, it will deliver the joy of food.

Adding New Color to Your Daily Dining Table

Fresh perishable products, packed with the natural flavors of their ingredients, will be processed in-store to offer a variety of seasonal delights. The fruit section will be transformed into a space resembling a 'Dessert Factory' that creates surprise and deliciousness—offering colorful cut fruits from premium watermelons and seasonal fruits, as well as exclusive handmade desserts such as 'Fresh Fruit Almond Jelly,' 'Whimsical Fresh Fruit Pudding,' and 'Whimsical Fruit Tart.'

Fresh seafood delivered directly from Toyosu Market will be displayed whole in shipping crates, creating a vibrant, market-like atmosphere. In addition to offering custom preparation upon request, the store will provide a wide variety of fish dishes—including fillets, sashimi, sushi, seafood bowls, and prepared meals—to bring excitement to everyday dining.

Joy in Discovering Delicious New Finds

'Hotel Bread,' delivered daily from the company's own factory, is a popular item at existing stores. Building on this beloved dough, the store will expand its offerings with new variations such as roll bread, grape bread, burgers, and koppe pan. Additionally, authentic stone-oven-baked pizzas and paninis will be added to the lineup.

The deli section will feature popular signature items that have gained strong customer support since the launch of 'FoodStyle,' including 'yakitori' (grilled chicken skewers), 'fish and chips,' and 'handmade ohagi' (sweet rice balls). Newly introduced as a modern Japanese dessert is 'CRAFT DANGO,' bringing fresh surprises to familiar flavors and enhancing the fun of choosing. Furthermore, standout specialty items from various companies within the U.S.M.H. Group will be gathered here, creating a destination for discovering diverse, carefully crafted tastes.

The company will continue evolving to stay close to the dietary lifestyles of local customers, embodying 'FoodStyle' as a place that delivers 'something new and delightful.'

Overview

Store Name: FoodStyle Funabori Store (1st floor, AEON Funabori)

Opening Date and Time: July 3, 2026 (Fri) at 9:00 AM

Address: 1-1-51 Funabori 1-chome, Edogawa Ward, Tokyo

Store Manager: Atsushi Suzuki

Business Hours: 7:00 AM – 11:00 PM

Sales Floor Area: Approximately 590 tsubo (about 1,950 sqm)

About the 'FoodStyle' Vision

'FoodStyle' is not merely a new store name, but a corporate declaration of intent to transform into stores offering new value that didn't exist yesterday.

The Goal of 'FoodStyle': 'Something New and Delightful'

To enhance the value delivered to customers, the company will achieve superior 'freshness' in product selection, 'vitality' and 'fun' that bring new discoveries and color to dining tables with every visit, and above all, genuine 'affordability.' By providing this 'something new and delightful' experience, the company aims to bring tangible joy to customers' everyday meals.

Stores That 'Continuously Evolve'

Using 'FoodStyle' stores as starting points, the company will drive transformation toward 'stores that didn't exist yesterday,' advancing into the next cycle and renewing the entire organization.

• A Venue for Proof of Concept (POC)

New stores will serve as experimental grounds for creating 'the standard of the future,' continuously testing new initiatives in product development, promotions, and store layouts.

• Horizontal Expansion Based on Evidence

Successful initiatives proven to deliver solid customer satisfaction will be immediately rolled out to existing stores, enabling more customers to experience 'something new and delightful.'

<Store Features>

• Fun with Every Visit

Enhanced offerings in fresh perishables, in-store prepared deli foods, bakery items, and more will expand the possibilities for joyful dining experiences.

• Discovering New Deliciousness

A fresh, carefully curated selection will create a store where customers can encounter exactly what they want and what they'd love to try.

• Consistently Affordable Prices and Quality

With attention to the unique needs of each local community and customer, the company will consistently strive to deliver both satisfying prices and quality.