Kasumi to Hold Agricultural Experience Event on June 13: 'AEON Cheers Club Kasumi Tsukuba'
Kasumi Co., Ltd. will hold an agricultural experience event on June 13, 2026, at the University of Tsukuba's research center. 43 members of the AEON Cheers Club will participate in rice planting and other activities as part of a community contribution initiative.
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- 📰 Published: June 10, 2026 at 22:00
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Kasumi Co., Ltd. (Headquarters: Tsukuba City, Ibaraki Prefecture; President and Representative Director: Fumitaka Orimoto) launched the 'AEON Cheers Club Kasumi Tsukuba' in fiscal year 2023 as a new community contribution initiative, and it is now entering its fourth year.
Currently, 45 members from 1st grade elementary school to 3rd grade junior high school are active, primarily in the Tsukuba City area.
For the agricultural experience, the company annually collaborates with the Tsukuba Functional Plant Innovation Research Center (T-PIRC) of the National University Corporation University of Tsukuba, which has extensive knowledge of agriculture in the local Tsukuba area. The event will be held at the fields within the University of Tsukuba. Details are as follows.
Agricultural Experience Overview
Date & Time: Saturday, June 13, 2026, 9:00 AM - 12:30 PM
Location: Tsukuba Functional Plant Innovation Research Center (T-PIRC Farm), National University Corporation University of Tsukuba
(1-1-1 Tennodai, Tsukuba City)
Activities: Rice planting, tomato seedling planting, peanut sowing
Participants: 43 members of AEON Cheers Club Kasumi Tsukuba
22 Kasumi employees
8 T-PIRC farm staff
Contact:
Kasumi Co., Ltd., General Administration Division, Secretariat Department, Regional Collaboration, TEL: 029-850-1824
Reference
■About the AEON 1% Club Foundation
The AEON 1% Club Foundation was established in 1990 with the aim of putting the AEON Group's basic philosophy of 'pursuing peace from the customer's perspective, respecting humanity, and contributing to the local community' into concrete action and fulfilling social responsibilities. Based on an amount equivalent to 1% of the profits generated from customers using the AEON Group, the foundation engages in environmental and social contribution activities centered on 'healthy development of children,' 'friendship and goodwill with other countries,' and 'contribution to regional development.'
■About AEON Cheers Club
The AEON Cheers Club is one of the 'healthy development of the next generation of youth' programs of the AEON 1% Club Foundation. Children from 1st grade elementary school to 3rd grade junior high school use areas around stores as their activity base to conduct experiential learning on environmental and social themes.
The initiative began when the AEON 1% Club Foundation endorsed the Ministry of the Environment's 'Kids Eco Club Program.' It operated as the 'AEON Kids Eco Club' from 1996 and has been active as the 'AEON Cheers Club' since 2005.
Currently, 45 members from 1st grade elementary school to 3rd grade junior high school are active, primarily in the Tsukuba City area.
For the agricultural experience, the company annually collaborates with the Tsukuba Functional Plant Innovation Research Center (T-PIRC) of the National University Corporation University of Tsukuba, which has extensive knowledge of agriculture in the local Tsukuba area. The event will be held at the fields within the University of Tsukuba. Details are as follows.
Agricultural Experience Overview
Date & Time: Saturday, June 13, 2026, 9:00 AM - 12:30 PM
Location: Tsukuba Functional Plant Innovation Research Center (T-PIRC Farm), National University Corporation University of Tsukuba
(1-1-1 Tennodai, Tsukuba City)
Activities: Rice planting, tomato seedling planting, peanut sowing
Participants: 43 members of AEON Cheers Club Kasumi Tsukuba
22 Kasumi employees
8 T-PIRC farm staff
Contact:
Kasumi Co., Ltd., General Administration Division, Secretariat Department, Regional Collaboration, TEL: 029-850-1824
Reference
■About the AEON 1% Club Foundation
The AEON 1% Club Foundation was established in 1990 with the aim of putting the AEON Group's basic philosophy of 'pursuing peace from the customer's perspective, respecting humanity, and contributing to the local community' into concrete action and fulfilling social responsibilities. Based on an amount equivalent to 1% of the profits generated from customers using the AEON Group, the foundation engages in environmental and social contribution activities centered on 'healthy development of children,' 'friendship and goodwill with other countries,' and 'contribution to regional development.'
■About AEON Cheers Club
The AEON Cheers Club is one of the 'healthy development of the next generation of youth' programs of the AEON 1% Club Foundation. Children from 1st grade elementary school to 3rd grade junior high school use areas around stores as their activity base to conduct experiential learning on environmental and social themes.
The initiative began when the AEON 1% Club Foundation endorsed the Ministry of the Environment's 'Kids Eco Club Program.' It operated as the 'AEON Kids Eco Club' from 1996 and has been active as the 'AEON Cheers Club' since 2005.
FAQ
Who is organizing this event?
Kasumi Co., Ltd. is organizing the event with cooperation from the University of Tsukuba T-PIRC.
Who can participate?
Members of the AEON Cheers Club Kasumi Tsukuba are eligible to participate.
What are the activities?
Activities include rice planting, tomato seedling planting, and peanut sowing.