Maruetsu Co., Ltd. (Headquarters: Toshima-ku, Tokyo; President and Representative Director: Masaharu Honma; hereinafter: Maruetsu) will launch "Otona MEAT," a premium upper-grade line of meat delicacies made with carefully selected ingredients, as a sister series to its popular meat delicatessen series "Otsuma MEAT," starting Wednesday, April 8, 2026.

"Otsuma MEAT" is a popular series of meat delicacies enjoyed at home or for dinner, and has achieved sales growth for seven consecutive years since its launch. "Otona MEAT," to be launched this time, is a sister series to the same line, offering upper-grade products that emphasize ingredients such as domestic brand-name meats and rare cuts.

The first phase will feature three products that highlight the appeal of their ingredients, including Kurobuta grilled pork and thick-cut pork tongue.

*Photos are for illustrative purposes only

[Product Name] Otona no Atsugiri Buta-tan (Spicy Miso)

The surface of 10mm thick-cut pork tongue is grilled directly over an open flame to seal in its flavor. This dish offers a satisfying texture with just the right amount of tenderness and elasticity, perfectly complemented by a unique blend of spicy miso. The lingering spicy miso flavor makes it an ideal accompaniment for drinks or a meal.

[Price]

80g 299 yen (excl. tax), 322 yen (incl. tax)

[Sales Start Date]

Wednesday, April 22

[Product Name] Otona no Meatloaf

This meatloaf is made with 100% pork as its main ingredient. It is baked with two types of cheese: processed cheese and cheddar cheese. The richness of the cheese complements the umami of the meat, allowing you to enjoy a changing flavor with every bite. When heated, the cheese melts, further enhancing the rich taste.

[Price]

70g 299 yen (excl. tax), 322 yen (incl. tax)

[Sales Start Date]

Wednesday, April 8

[Product Name] Otona no Atsugiri Buta-tan (Spicy Miso)

The surface of 10mm thick-cut pork tongue is grilled directly over an open flame to seal in its flavor. This dish offers a satisfying texture with just the right amount of tenderness and elasticity, perfectly complemented by a unique blend of spicy miso. The lingering spicy miso flavor makes it an ideal accompaniment for drinks or a meal.

[Price]

80g 299 yen (excl. tax), 322 yen (incl. tax)

[Sales Start Date]

Wednesday, April 22

Sales stores can be confirmed here.

That's all.

Maruetsu has codified its future vision as its "Desired State" and uses it as a guiding principle for its activities.

≪Desired State≫

Based on our brand message "Shiawase Seikatsu." (Happy Life.),

it embodies the desire to become the "closest presence" that supports the lives of customers, employees, and local communities.

FACT BOX

  • Source: PR TIMES
  • Category: product_launch