Maruetsu Launches New 'Otona MEAT' Series, a Premium Line of Popular 'Otsuma MEAT' Delicacies
Maruetsu, a supermarket chain, is launching a new premium meat delicatessen series called "Otona MEAT" on April 8, 2026. This series is positioned as an upper-grade version of their highly successful "Otsuma MEAT" line, which has seen seven consecutive years of sales growth. The new line focuses on high-quality ingredients like domestic brand-name meats and rare cuts, with initial offerings including Kurobuta grilled pork and thick-cut pork tongue.
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- 📰 Published: April 6, 2026 at 19:00
- 🔍 Collected: April 6, 2026 at 10:30
- 🤖 AI Analyzed: April 17, 2026 at 13:08 (266h 38m after Collected)
Maruetsu Co., Ltd. (Headquarters: Toshima-ku, Tokyo; President and Representative Director: Masaharu Honma; hereinafter: Maruetsu) will launch "Otona MEAT," a premium upper-grade line of meat delicacies made with carefully selected ingredients, as a sister series to its popular meat delicatessen series "Otsuma MEAT," starting Wednesday, April 8, 2026.
"Otsuma MEAT" is a popular series of meat delicacies enjoyed at home or for dinner, and has achieved sales growth for seven consecutive years since its launch. "Otona MEAT," to be launched this time, is a sister series to the same line, offering upper-grade products that emphasize ingredients such as domestic brand-name meats and rare cuts.
The first phase will feature three products that highlight the appeal of their ingredients, including Kurobuta grilled pork and thick-cut pork tongue.
[Product Name] Otona no Atsugiri Buta-tan (Spicy Miso)
The surface of 10mm thick-cut pork tongue is grilled directly over an open flame to seal in its flavor. This dish offers a satisfying texture with just the right amount of tenderness and elasticity, perfectly complemented by a unique blend of spicy miso. The lingering spicy miso flavor makes it an ideal accompaniment for drinks or a meal.
[Price]
80g 299 yen (excl. tax), 322 yen (incl. tax)
[Sales Start Date]
Wednesday, April 22
[Product Name] Otona no Meatloaf
This meatloaf is made with 100% pork as its main ingredient. It is baked with two types of cheese: processed cheese and cheddar cheese. The richness of the cheese complements the umami of the meat, allowing you to enjoy a changing flavor with every bite. When heated, the cheese melts, further enhancing the rich taste.
[Price]
70g 299 yen (excl. tax), 322 yen (incl. tax)
[Sales Start Date]
Wednesday, April 8
[Product Name] Otona no Atsugiri Buta-tan (Spicy Miso)
The surface of 10mm thick-cut pork tongue is grilled directly over an open flame to seal in its flavor. This dish offers a satisfying texture with just the right amount of tenderness and elasticity, perfectly complemented by a unique blend of spicy miso. The lingering spicy miso flavor makes it an ideal accompaniment for drinks or a meal.
[Price]
80g 299 yen (excl. tax), 322 yen (incl. tax)
[Sales Start Date]
Wednesday, April 22
That's all.
Maruetsu has codified its future vision as its "Desired State" and uses it as a guiding principle for its activities.
≪Desired State≫
Based on our brand message "Shiawase Seikatsu." (Happy Life.),
it embodies the desire to become the "closest presence" that supports the lives of customers, employees, and local communities.
