Universal Studios Japan Concludes Corporate Marketing Partnerships with Nissin Foods Holdings Co., Ltd., Nichiban Co., Ltd., and Sankyu Inc.
Universal Studios Japan has signed corporate marketing partnership agreements with three companies: Nissin Foods, Nichiban, and Sankyu. Through this alliance, USJ will promote initiatives to enhance guest experience value and joint marketing activities, aiming to boost its 25th anniversary celebrations.
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- 📰 Published: April 2, 2026 at 20:33
- 🔍 Collected: April 2, 2026 at 13:36
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Universal Studios Japan (operated by USJ LLC) has concluded corporate marketing partnership agreements with three companies: Nissin Foods Holdings Co., Ltd., Nichiban Co., Ltd., and Sankyu Inc., effective April 1, 2026 (Wednesday).
Moving forward, we will promote various initiatives and joint marketing activities with each partner company to contribute to enhancing the guest experience value. Specific collaboration details will be decided and announced as needed.
This year, Universal Studios Japan is celebrating its 25th anniversary, with various events unfolding under the anniversary theme “Discover U!!!” Furthermore, through this partnership, we will deliver initiatives filled with surprise and excitement through diverse projects. Please look forward to it.
## Collaboration with Nissin Foods Holdings Co., Ltd.
Through this partnership, Nissin Foods Holdings Co., Ltd. aims to create new surprises and joys by combining everyday 'food' with 'entertainment' that generates the extraordinary, bringing smiles and感動 (deep emotional impact) to many guests.
## Collaboration with Nichiban Co., Ltd.
Through this partnership, we will create an environment where guests visiting Universal Studios Japan can enjoy their extraordinary experience healthily and safely, while also supporting the park's crew (employees) to work vibrantly through products and events.
## Collaboration with Sankyu Inc.
Since the park's opening, Sankyu Inc. has technically supported the creation of an environment where guests can enjoy the park safely, through maintenance and preservation operations for attractions and other park facilities.
Going forward, as an “Official Technical Partner,” Sankyu will leverage its high technical capabilities and skills cultivated over many years to jointly build safer park operations and engage in various collaborative measures aimed at enhancing corporate brand value.
## What is a Corporate Marketing Partnership?
A Corporate Marketing Partnership refers to a relationship where companies sponsor attractions, events, food and merchandise facilities, and other facilities and services of “Universal Studios Japan,” and conduct joint advertising, promotions, and other marketing activities with “Universal Studios Japan” to enhance mutual publicity. It aims to be a “good partnership” that seeks marketing benefits, including enhancing corporate and brand image, through mutual cooperation.
## About Universal Studios Japan
Universal Studios Japan belongs to the Comcast NBCUniversal Group. Universal Studios Japan has established itself as a major landmark in the entertainment and leisure industry, attracting many guests not only from Japan but also from overseas. It offers world-class entertainment, including authentic attractions and shows based on popular Hollywood movies as well as various globally popular entertainment brands like Japanese anime, and seasonal events that guests can fully enjoy. It is a special place where all visiting guests can break out of their shell and become “super元気” (super energetic) through unforgettable experiences of “super感動” (super inspiring) and “super興奮” (super exciting) that can only be found here.
Since its opening in 2001, it has continuously innovated, with "The Wizarding World of Harry Potter" enjoying immense popularity, the groundbreaking flying coaster "The Flying Dinosaur" soaring through the "Jurassic Park" area, the "Minion Hacha-Mecha Ride" in the popular "Minion Park" where Minions create unimaginable chaos, and "Super Nintendo World" themed on Nintendo's game world, where actual...
Moving forward, we will promote various initiatives and joint marketing activities with each partner company to contribute to enhancing the guest experience value. Specific collaboration details will be decided and announced as needed.
This year, Universal Studios Japan is celebrating its 25th anniversary, with various events unfolding under the anniversary theme “Discover U!!!” Furthermore, through this partnership, we will deliver initiatives filled with surprise and excitement through diverse projects. Please look forward to it.
## Collaboration with Nissin Foods Holdings Co., Ltd.
Through this partnership, Nissin Foods Holdings Co., Ltd. aims to create new surprises and joys by combining everyday 'food' with 'entertainment' that generates the extraordinary, bringing smiles and感動 (deep emotional impact) to many guests.
## Collaboration with Nichiban Co., Ltd.
Through this partnership, we will create an environment where guests visiting Universal Studios Japan can enjoy their extraordinary experience healthily and safely, while also supporting the park's crew (employees) to work vibrantly through products and events.
## Collaboration with Sankyu Inc.
Since the park's opening, Sankyu Inc. has technically supported the creation of an environment where guests can enjoy the park safely, through maintenance and preservation operations for attractions and other park facilities.
Going forward, as an “Official Technical Partner,” Sankyu will leverage its high technical capabilities and skills cultivated over many years to jointly build safer park operations and engage in various collaborative measures aimed at enhancing corporate brand value.
## What is a Corporate Marketing Partnership?
A Corporate Marketing Partnership refers to a relationship where companies sponsor attractions, events, food and merchandise facilities, and other facilities and services of “Universal Studios Japan,” and conduct joint advertising, promotions, and other marketing activities with “Universal Studios Japan” to enhance mutual publicity. It aims to be a “good partnership” that seeks marketing benefits, including enhancing corporate and brand image, through mutual cooperation.
## About Universal Studios Japan
Universal Studios Japan belongs to the Comcast NBCUniversal Group. Universal Studios Japan has established itself as a major landmark in the entertainment and leisure industry, attracting many guests not only from Japan but also from overseas. It offers world-class entertainment, including authentic attractions and shows based on popular Hollywood movies as well as various globally popular entertainment brands like Japanese anime, and seasonal events that guests can fully enjoy. It is a special place where all visiting guests can break out of their shell and become “super元気” (super energetic) through unforgettable experiences of “super感動” (super inspiring) and “super興奮” (super exciting) that can only be found here.
Since its opening in 2001, it has continuously innovated, with "The Wizarding World of Harry Potter" enjoying immense popularity, the groundbreaking flying coaster "The Flying Dinosaur" soaring through the "Jurassic Park" area, the "Minion Hacha-Mecha Ride" in the popular "Minion Park" where Minions create unimaginable chaos, and "Super Nintendo World" themed on Nintendo's game world, where actual...