21-Year-Old Organic Shampoo uruotte Receives Second Award at Sustainable Cosme Award 2025
Queen Co., Ltd.'s uruotte Natural Shampoo (unscented), launched 21 years ago, has received its second Judges' Award at the Sustainable Cosme Award 2025 in the Carbon Neutrality category. The product was highly praised for its 'sustainable sales' over two decades, its ability to halve plastic container usage with a 2-in-1 formula and cartridge-style eco-bottles, and its contribution to water resource conservation and regional agricultural support by using tea seed oil from abandoned farmland. The award ceremony was held on March 20, 2026, in Tokyo.
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- 📰 Published: April 3, 2026 at 21:18
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Queen Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Naoko Sasakawa) received the Judges' Award for its uruotte Natural Shampoo Unscented in the Carbon Neutrality category at the Sustainable Cosme Award 2025. This marks the second consecutive award, following its win in 2021.
The award ceremony was held on Friday, March 20, 2026, at "+Base" in NEWoMan Takanawa, Tokyo.
Natural Shampoo Unscented Receives Award
The product was highly evaluated for its "sustainable sales," having been sold for over 20 years since the brand's launch in 2005.
It was also recognized for its ability to halve plastic container usage by allowing users to wash their hair thoroughly with just one shampoo, eliminating the need for conditioner. Additionally, it employs a cartridge-style "eco-bottle" that can reduce plastic by approximately 90%* in large sizes.
Furthermore, the product was praised for its commitment to water resource conservation by reducing water usage and wastewater by half.
The use of tea seed oil from abandoned farmland as a raw material, contributing to local agricultural support, was also highly regarded.
Achieving zero waste since its launch is another reason for the award.
*Compared to our company
What is the Sustainable Cosme Award?
This is Japan's first and only award that recognizes "cosmetics that are kind to people and the planet," establishing evaluation and screening criteria from an SDGs perspective in the cosmetics and fine toiletry fields.
Initiated by volunteers who are ambassadors for the Ministry of the Environment's "Connect and Support Forests, Rivers, and Seas Project," the award invites experts from various fields such as environment, media, and cosmetics as judges, and also appoints students involved in environmental activities as secretariat staff and judges. It was launched in 2019 as a multifaceted, neutral, and fair award.
Based on evaluation criteria rooted in an SDGs perspective, the award promotes sustainability in cosmetics by evaluating, screening, and recognizing products throughout their entire life cycle, including all processes from ingredients, raw material production, manufacturing, sales, distribution, consumption, and disposal.
Official Website: https://sustainableaward.jp/
Award Comment
With this second award, all of us, the staff, are renewing our commitment to continue creating products that are kind to people and the planet.
We extend our heartfelt gratitude to all our customers who have supported and used our products for over 20 years, and to all our manufacturing and sales partners who have provided their support.
Naoko Sasakawa, Queen Co., Ltd.
[Reference Material] uruotte, launched in 2005, is a long-selling natural hair care product.
Since the brand's inception, it has engaged in sustainable initiatives, including water conservation through 2-in-1 shampoo and the adoption of eco-bottles that reduce plastic by approximately 90%.
uruotte Official Website: https://uruotte.com/
uruotte's 5 Promises
1. Natural recipe: Natural & organic ingredients utilizing the power of plants
2. Relaxing: Satisfying fragrance & smooth feel
3. Simple care: Simple care that can be continued daily
4. High performance: Natural & science-based formulation
5. Sustainability: Manufacturing with consideration for nature, people, and local communities